
El Pollo Loco Holdings, Inc.
Costa Mesa-based restaurant company operating the El Pollo Loco flame-grilled chicken chain across the US Southwest, NASDAQ: LOCO.
Company Type
public
Founded
1980
Headquarters
Costa Mesa, California, United States
Stock
NASDAQ: LOCO
Revenue
$490.0 million (FY2025)
Employees
approximately 5,000
Primary Market
United States
El Pollo Loco Holdings, Inc. Timeline
About El Pollo Loco Holdings, Inc.
What does El Pollo Loco Holdings own?
The company owns the El Pollo Loco restaurant brand and operates it through company restaurants and franchise agreements. It is a single-brand holding company.
Is El Pollo Loco Holdings publicly traded?
Yes. The company trades on NASDAQ under the ticker LOCO, following its July 2014 IPO.
Who founded El Pollo Loco?
Juan Francisco Ochoa opened the first El Pollo Loco in Guasave, Mexico, in 1974 and brought the concept to Los Angeles in 1980.
Where is El Pollo Loco Holdings headquartered?
The company is headquartered in Costa Mesa, California, at 575 Anton Boulevard.
How many brands does El Pollo Loco Holdings own?
One. The company is entirely devoted to the El Pollo Loco brand.
Who owns El Pollo Loco Holdings?
Public shareholders through the NASDAQ listing. Institutional investors hold the majority of shares; there is no controlling owner.
History of El Pollo Loco Holdings, Inc.
The brand began with Juan Francisco Ochoa, who opened a small roadside chicken stand in Guasave, Sinaloa, Mexico, in 1974, cooking birds over an open flame to a family recipe. The concept expanded through Mexico before Ochoa opened the first US El Pollo Loco on Alvarado Street in Los Angeles in 1980.
American buyers took note quickly. Denny's acquired the US chain in 1983, and it passed through a series of owners afterward: TW Services, Flagstar, and private equity firms including Trimaran Capital and Freeman Spogli, which bought the chain in 2005 and guided its repositioning toward the fresher, grill-forward image it carries today.
The company went public in July 2014 on NASDAQ under LOCO, raising capital for debt reduction and expansion. Through the late 2010s and early 2020s it remodeled stores, expanded digital ordering and delivery, and moved toward a more franchised mix.
Liz Williams, formerly of Taco Bell and Drybar, became CEO in March 2024. Fiscal 2025 produced total revenue of $490.0 million, up 3.6%, with a 5.0% system-wide comparable sales gain by the third quarter of 2026 and four consecutive positive quarters of same-store sales growth.
Controversy, Regulation & Public Scrutiny
El Pollo Loco has no major ongoing regulatory controversies. Like other California restaurant operators, it has faced periodic wage-and-hour class actions typical of the industry, which it has settled or defended through ordinary legal processes.
The company's most publicized corporate moment was a 2015-2016 stretch of weak sales and franchisee tension following its IPO-era expansion promises, which it resolved through leadership changes and a franchise-first strategy. Current franchisee relations are described by the company as constructive.
Brands Owned by El Pollo Loco Holdings, Inc.
El Pollo Loco Holdings, Inc. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
El Pollo Loco Holdings, Inc.
public · Founded 1980 · Costa Mesa, California, United States
1
brands
Stock Information
El Pollo Loco Holdings, Inc. Ownership: Pros & Cons
Advantages
- +Differentiated flame-grilled positioning in a crowded chicken market
- +Hybrid franchise model balances control and capital-light growth
- +Strong brand equity in California and Southwest markets
- +Four consecutive quarters of positive comparable sales through Q3 2026
Considerations
- -Heavy geographic concentration in California exposes it to cost pressures
- -Small scale limits national media buying power against QSR giants
- -Commodity chicken and labor inflation squeeze restaurant margins
- -Growth depends on franchisee economics holding up in expansion markets
Frequently Asked Questions About El Pollo Loco Holdings, Inc.
What does El Pollo Loco Holdings own?
The company owns the El Pollo Loco restaurant brand and operates it through company restaurants and franchise agreements. It is a single-brand holding company.
Is El Pollo Loco Holdings publicly traded?
Yes. The company trades on NASDAQ under the ticker LOCO, following its July 2014 IPO.
Who founded El Pollo Loco?
Juan Francisco Ochoa opened the first El Pollo Loco in Guasave, Mexico, in 1974 and brought the concept to Los Angeles in 1980.
Where is El Pollo Loco Holdings headquartered?
The company is headquartered in Costa Mesa, California, at 575 Anton Boulevard.
How many brands does El Pollo Loco Holdings own?
One. The company is entirely devoted to the El Pollo Loco brand.
Who owns El Pollo Loco Holdings?
Public shareholders through the NASDAQ listing. Institutional investors hold the majority of shares; there is no controlling owner.





