Shake Shack began in 2004 as a single hot dog cart in Madison Square Park, New York City, operated by Danny Meyer's Union Square Hospitality Group as part of a public art installation. The cart proved so popular that it became a permanent fixture in the park.
In 2004, the cart was replaced by a permanent kiosk in Madison Square Park. The kiosk quickly developed a cult following, with long lines becoming a defining feature of the Shake Shack experience. The brand built its reputation on premium ingredients: hormone-free beef, freshly baked buns, hand-spun milkshakes, and frozen custard.
Shake Shack expanded beyond Madison Square Park, opening its first standalone restaurant in New York City in 2010. The company began expanding nationally and internationally, opening locations in major urban centers across the United States and in international markets including the Middle East, UK, and Asia.
In January 2015, Shake Shack went public on the NYSE in a highly anticipated IPO, raising approximately $105 million at a valuation of approximately $1.6 billion. The stock price surged on its first day of trading, reflecting strong investor enthusiasm for the premium fast-casual concept.
Following its IPO, Shake Shack continued to expand domestically and internationally. The company faced challenges during the COVID-19 pandemic, as its urban-focused locations were disproportionately affected by the decline in foot traffic in city centers.
In 2023, Shake Shack appointed Rob Lynch as CEO. Lynch, who had previously served as CEO of Papa John's, brought a focus on operational efficiency and scaling the business. Under Lynch's leadership, Shake Shack has improved its operational metrics, including service times and employee retention, and has set an ambitious goal of reaching 1,500 domestic locations.
For Q3 fiscal 2025, Shake Shack reported revenue of $353 million, a 16% year-over-year increase, and net income of $12.5 million, compared to a net loss of $10 million in the same period of the prior year.