All Brands Owned by Cracker Barrel Old Country Store, Inc.

What does Cracker Barrel own?
Cracker Barrel Old Country Store, Inc. operates 660 company-owned restaurant and retail locations across 45 states under the Cracker Barrel brand. The company also owns Maple Street Biscuit Company, a breakfast and brunch chain acquired in 2020 for approximately $36 million. All Cracker Barrel locations are company-owned, with no franchised locations. Each location combines a restaurant serving Southern comfort food with a retail gift shop.

Is Cracker Barrel publicly traded?
Yes, Cracker Barrel Old Country Store, Inc. is publicly traded on NASDAQ under ticker CBRL. The company has been publicly traded since its IPO in 1981. Cracker Barrel has no controlling shareholder or parent company. Major institutional shareholders include Vanguard Group, BlackRock, and State Street. The company has a single class of common stock with equal voting rights per share.

Who founded Cracker Barrel?
Cracker Barrel was founded in 1969 by Dan Evins in Lebanon, Tennessee. Evins was working in his family's oil business at the time and recognized the opportunity to serve highway travelers with quality home-style food and unique gift shop merchandise. The first location opened near Interstate 40 in Lebanon, featuring a restaurant and retail gift store. The concept proved successful and expanded throughout the Southeastern United States during the 1970s.

Where is Cracker Barrel headquartered?
Cracker Barrel Old Country Store, Inc. is headquartered in Lebanon, Tennessee, USA, where the first location was established in 1969. The company has maintained its headquarters in Lebanon throughout its history, even as it expanded to 660 locations across 45 states. Corporate functions including finance, legal, human resources, and supply chain management are centralized at the headquarters.

How many locations does Cracker Barrel have?
Cracker Barrel operates 660 company-owned locations across 45 states. The company does not use a franchise model and maintains ownership of all restaurants. All locations are positioned near interstate highway exits to capture traveler traffic. The company also operates Maple Street Biscuit Company locations as a separate brand.

Who is the CEO of Cracker Barrel?
Julie Masino serves as CEO of Cracker Barrel Old Country Store, Inc., having joined the company in 2023. She succeeded Sandra Cochran, who had served as CEO since 2011. Masino is leading the company's strategic transformation plan, which includes menu innovation, restaurant remodels, and technology investments. The transition was part of the company's broader effort to modernize while maintaining its traditional brand identity.

What is Cracker Barrel's revenue?
For fiscal year 2025 (ended August 1, 2025), Cracker Barrel reported total revenue of $3.48 billion and adjusted net income of $70.9 million. Restaurant operations account for approximately 75 to 80% of total revenue, with retail sales representing approximately 20 to 25%. The company has faced margin pressure in recent years due to labor cost increases, food inflation, and competitive pressures in the casual dining segment.