Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Companies
  3. Colgate-Palmolive Company
  4. All Brands
Colgate-Palmolive Company

All Brands Owned by Colgate-Palmolive Company

Colgate-Palmolive Company owns 4 brands in our database. Browse the complete portfolio of Colgate-Palmolive Company subsidiaries and brands across various industries.

Company Type

public

Headquarters

New York, New York, USA

Brand Portfolio

4 brands

Stock

NYSE: CL

Filter by Category

All Categories (4)Household & Consumer Goods (2)Beauty & Personal Care (2)

Complete Brand Portfolio

AjaxHousehold Consumer Goods

Ajax

Owned by Colgate-Palmolive Company

American household cleaning brand launched in 1947 by Colgate-Palmolive, known for its powdered cleanser and the iconic "Stronger than dirt" tagline.

cleaninghouseholdsurface-cleaner
ColgateBeauty Personal Care

Colgate

Owned by Colgate-Palmolive Company

American oral care brand known for toothpaste, toothbrushes, and mouthwash. Owned by Colgate-Palmolive Company (NYSE: CL). Founded in 1873. Global leader in dental hygiene with approximately 35% US toothpaste market share.

oral-caretoothpastedental-hygiene
CrestBeauty Personal Care

Crest

Owned by Colgate-Palmolive Company

American oral care brand owned by Procter & Gamble, known for introducing the first fluoride toothpaste clinically proven to fight cavities and for the Crest 3D White and Crest Pro-Health product lines.

oral-caretoothpastefluoride
PalmoliveHousehold Consumer Goods

Palmolive

Owned by Colgate-Palmolive Company

Household cleaning and personal care brand founded in 1898, best known for its dishwashing liquid. Owned by Colgate-Palmolive Company since the 1928 merger.

dishwashingsoaphousehold-cleaning

About Colgate-Palmolive Company

What does Colgate-Palmolive own?
Colgate-Palmolive owns a portfolio of consumer brands across four categories: oral care (Colgate, elmex), personal care (Palmolive, Softsoap, Irish Spring, Speed Stick), home care (Ajax, Fabuloso, Murphy Oil Soap), and pet nutrition (Hill's Science Diet, Hill's Prescription Diet, Prime100). The Colgate brand holds the number one global market share in toothpaste.

Is Colgate-Palmolive publicly traded?
Yes, Colgate-Palmolive Company trades on the New York Stock Exchange under ticker symbol CL. The company has no controlling shareholder, with ownership distributed among institutional investors including Vanguard Group and BlackRock. As of January 31, 2026, there were approximately 801.5 million shares outstanding.

What is Colgate-Palmolive's annual revenue?
For FY2025, Colgate-Palmolive reported net sales of $20,382 million ($20.4 billion), up 1.4% from $20,101 million in FY2024. Organic sales also grew 1.4%. Oral care accounted for 44% of net sales, personal care 17%, home care 16%, and pet nutrition approximately 23%.

Who is Colgate-Palmolive's CEO?
Noel Wallace serves as Chairman, President, and Chief Executive Officer. He became CEO in 2019 and Chairman in 2020. He joined the company in 1987 and has led Colgate-Palmolive through a period of pricing-driven growth followed by volume-led growth.

Who founded Colgate-Palmolive?
The Colgate business was founded by William Colgate in 1806 in New York City as a starch, soap, and candle manufacturer. The modern Colgate-Palmolive Company was formed through the 1928 merger of Colgate Company and Palmolive-Peet Company.

What is Hill's Pet Nutrition?
Hill's Pet Nutrition is a Colgate-Palmolive subsidiary that markets premium science-based pet food under the Hill's Science Diet and Hill's Prescription Diet brands. Acquired by Colgate-Palmolive in 1976, Hill's pioneered the concept of veterinary-channel pet food and accounts for approximately 23% of total company revenue. In 2025, the company exited the private label pet food business and acquired Prime100 in Australia.

How many people does Colgate-Palmolive employ?
As of December 31, 2025, Colgate-Palmolive employed approximately 33,600 people across over 100 countries. Over 84% of employees are located outside the United States, with approximately 33% in Asia Pacific, 31% in Latin America, 17% in North America, 15% in Europe, and 4% in Africa/Eurasia.

Does Colgate-Palmolive pay dividends?
Yes. Colgate-Palmolive has paid dividends for 131 consecutive years and increased dividends for 63 consecutive years, making it one of the longest-paying dividend growth stocks in the S&P 500. In FY2025, the company returned $2.9 billion to shareholders through dividends and share repurchases.

Visit official website

Stock Information

Competitors to Colgate-Palmolive Company

No competing brands found in the same categories. This could be because Colgate-Palmolive Companyoperates in unique market segments or we're still building our competitor database.

Colgate-Palmolive Company Brand Portfolio Overview

Colgate-Palmolive Company maintains a diverse portfolio of 4 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.

Brand Portfolio by Industry:

  • Household & Consumer Goods: 2 brands
  • Beauty & Personal Care: 2 brands

For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Colgate-Palmolive Companyprovides valuable insights into market dynamics, product relationships, and corporate strategy.

Explore More

Company Details

View detailed information about Colgate-Palmolive Company

All Companies

Browse other parent companies and their brand portfolios

Jobs at Colgate-Palmolive Company

Latest News About Colgate-Palmolive Company

Articles About Colgate-Palmolive Company

View more articles
Why Younger Consumers Research Brand Ownership Before Buying
Consumer Education

Why Younger Consumers Research Brand Ownership Before Buying

72% of Gen Z trust customer reviews over influencer content. 94% of brands score lower on trust with Gen Z. Discover why younger consumers research brand ownership before buying. Explore our database.

Who Brands StaffAug 22, 2026
Gen ZMillennialsBrand Ownership
How Brand Transparency Is Changing Consumer Behaviour
Consumer Education

How Brand Transparency Is Changing Consumer Behaviour

60% of consumers actively avoid products with untrustworthy origins. 72% say supply chain transparency increases trust. 63% demand better transparency from brands. Discover how transparency is changing consumer behaviour. Explore our database.

Who Brands StaffAug 21, 2026
TransparencyConsumer BehaviourSupply Chain
Why People Hate Big Companies But Love Their Brands
Consumer Education

Why People Hate Big Companies But Love Their Brands

You hate Big Pharma but love Tom's of Maine, owned by Colgate-Palmolive. You reject Big Soap but love Burt's Bees, owned by Clorox. Discover why people hate big companies but love their brands. Explore our database.

Who Brands StaffAug 17, 2026
Consumer PsychologyCorporate TrustIllusion Of Choice
View more articles

Last updated: August 15, 2026