Carter's, Inc.
North America's largest baby and young children's apparel company (NYSE: CRI), owning Carter's, OshKosh B'gosh, Skip Hop, and retailer exclusives.
Company Type
public
Founded
1865
Headquarters
Atlanta, Georgia, USA
Stock
NYSE: CRI
Revenue
$2.898 billion (FY2025)
Employees
Approximately 15,000
Primary Market
United States
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About Carter's, Inc.
Is Carter's, Inc. publicly traded?
Yes. Carter's, Inc. trades on the New York Stock Exchange under ticker CRI. It relisted in 2003 after a leveraged buyout.
What brands does Carter's own?
The portfolio includes Carter's, OshKosh B'gosh, Skip Hop, plus retailer exclusives Just One You (Target), Child of Mine (Walmart), Simple Joys (Amazon), and Precious Firsts.
When was Carter's founded?
William Carter founded the company in Needham, Massachusetts, in 1865, making it one of America's oldest continuously operating apparel companies.
How much revenue does Carter's make?
Carter's, Inc. reported $2.898 billion in net sales for fiscal 2025, the 53 weeks ended January 3, 2026, with net income of $92 million.
Who is the CEO of Carter's?
Douglas Palladini became CEO in 2025, succeeding longtime chief executive Michael Casey.
Where is Carter's headquartered?
The company is headquartered in Atlanta, Georgia, with more than 1,000 company-operated stores across the United States, Canada, and Mexico.
History of Carter's, Inc.
William Carter founded the company in Needham, Massachusetts, in 1865, making knit mittens and undergarments in New England's textile belt. The William Carter Company grew through the late nineteenth century into knitwear and children's sleepwear, and through the twentieth century Carter's snap-crotch bodysuits and blanket sleepers became staples of American baby care.
The modern corporate shape came through financial engineering and acquisition. A 2001 leveraged buyout took the company private under Berkshire Partners and other investors, followed by a 2003 NYSE relisting under ticker CRI. The 2005 acquisition of OshKosh B'gosh for approximately $312 million added the 1895-founded overalls brand, and the 2017 purchase of Skip Hop for $140 million extended into diaper bags and baby gear.
The retail buildout produced more than 1,000 company-operated stores across the US, Canada, and Mexico, while the exclusive-label strategy created Just One You for Target, Child of Mine for Walmart, and Simple Joys for Amazon, a structure that makes Carter's the biggest children's apparel supplier even where its brands are invisible.
Recent years brought tariff-driven cost pressure on its Asia-sourced product and leadership transition, with Douglas Palladini succeeding longtime CEO Michael Casey in 2025. Fiscal 2025 produced $2.898 billion in net sales, up 1.9 percent, with operating income of $144 million and net income of $92 million on margins compressed by trade costs.
Carter's, Inc. Sustainability & Ethics
The company publishes corporate responsibility reporting covering contract factories, chemical management, and materials sourcing, with OEKO-TEX certification on many baby product lines providing third-party skin-contact textile verification.
Sustainable fiber commitments cover portions of the assortment, and the company participates in industry sourcing initiatives. It holds no B Corp certification.
Supply chain labor practices follow the large-apparel norm: vendor codes of conduct and factory audits across Asian sourcing, with the systemic low-wage garment production critiques applying industry-wide. Children's product safety standards add regulatory requirements beyond adult apparel.
Awards & Recognition
Carter's consistent recognition centers on its market position: the most trusted name in American baby apparel across multiple generations of parents, with brand equity measured in gifting behavior and hospital bag ubiquity.
The company's longevity as a 160-year-old category leader is itself a form of industry recognition, and its brands routinely top consumer trust rankings for children's clothing in third-party surveys.
Controversy, Regulation & Public Scrutiny
Product recalls: Periodic CPSC recalls of infant sleepwear for flammability compliance and toddler items for small-part hazards are the standard regulatory exposure of a children's apparel company, resolved through recall protocols.
Tariff exposure: The 2025 disclosure that import duties would materially compress margins was covered across business press, making trade policy the year's dominant controversy.
Supply chain labor: Contract factory conditions in Bangladesh and Cambodia carry the industry-wide critique, addressed through vendor compliance programs without documented major violations specific to Carter's.
Brands Owned by Carter's, Inc.
Carter's, Inc. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Carter's, Inc.
public · Founded 1865 · Atlanta, Georgia, USA
1
brands
Stock Information
Carter's, Inc. Ownership: Pros & Cons
Advantages
- +Category leadership with unmatched distribution density
- +Retail-exclusive labels monetize competitor relationships
- +Public listing provides capital access and acquisition currency
- +Trust-driven purchasing creates durable repeat demand
- +Dual flagship brands cover distinct customer segments
Considerations
- -US birth rate decline shrinks the market structurally
- -Asia sourcing concentration creates tariff and supply risk
- -Children's product regulation raises recall and compliance stakes
- -Margin compression from trade costs pressures profitability
- -Competition includes retailers it supplies as private label partner
Frequently Asked Questions About Carter's, Inc.
Is Carter's, Inc. publicly traded?
Yes. Carter's, Inc. trades on the New York Stock Exchange under ticker CRI. It relisted in 2003 after a leveraged buyout.
What brands does Carter's own?
The portfolio includes Carter's, OshKosh B'gosh, Skip Hop, plus retailer exclusives Just One You (Target), Child of Mine (Walmart), Simple Joys (Amazon), and Precious Firsts.
When was Carter's founded?
William Carter founded the company in Needham, Massachusetts, in 1865, making it one of America's oldest continuously operating apparel companies.
How much revenue does Carter's make?
Carter's, Inc. reported $2.898 billion in net sales for fiscal 2025, the 53 weeks ended January 3, 2026, with net income of $92 million.
Who is the CEO of Carter's?
Douglas Palladini became CEO in 2025, succeeding longtime chief executive Michael Casey.
Where is Carter's headquartered?
The company is headquartered in Atlanta, Georgia, with more than 1,000 company-operated stores across the United States, Canada, and Mexico.
Sources & Further Reading
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