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Burton's Biscuit Company

All Brands Owned by Burton's Biscuit Company

Burton's Biscuit Company owns 1 brand in our database. Browse the complete portfolio of Burton's Biscuit Company subsidiaries and brands across various industries.

Company Type

private

Headquarters

St Albans, Hertfordshire, United Kingdom

Brand Portfolio

1 brands

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All Categories (1)Food & Beverage (1)

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Wagon WheelsFood Beverage

Wagon Wheels

Owned by Burton's Biscuit Company

British biscuit brand known for chocolate-covered marshmallow and jam-filled biscuits. Invented in 1948 by William Peschardt and produced in the UK by Fox's Burton's Company (FBC UK), a Ferrero-affiliated company. In Australia, Wagon Wheels are produced by Arnott's (owned by KKR). FBC UK reported £695 million in revenue for 2024/2025.

biscuitschocolatemarshmallow

About Burton's Biscuit Company

What does Burton's Biscuit Company own?
Burton's Biscuit Company operates within FBC UK, which owns Maryland Cookies, Fox's Chocolatey, Jammie Dodgers, Wagon Wheels, Party Rings, and Viennese Whirls. The group also manages Nonni's Bakery, a US-based biscotti business, and serves as the UK distribution agent for Royal Dansk butter cookies and NERDS Gummy Clusters. The combined brand portfolio makes FBC UK the second-largest sweet biscuit manufacturer in the UK.

Is Burton's Biscuit Company publicly traded?
No, Burton's Biscuit Company is not publicly traded. It operates as part of FBC UK, a private company owned by the Ferrero family through Belgian holding company CTH Invest. Ferrero SpA is a privately held, family-owned Italian company based in Alba, Piedmont, and does not trade on any stock exchange.

Who founded Burton's Biscuit Company?
Burton's Biscuit Company was founded in 1935 by Joseph Burton, continuing the biscuit-making tradition started by his grandfather George Burton in Blackpool, Lancashire, in the 19th century. The company has changed ownership multiple times, passing through Associated British Foods, Hicks Muse Tate & Furst, Duke Street Capital, Apollo Global Management, and the Ontario Teachers' Pension Plan before being acquired by Ferrero in 2021.

Where is Burton's Biscuit Company headquartered?
FBC UK is headquartered in the United Kingdom. The group operates seven production sites across the UK: Batley, Blackpool, Edinburgh, Kirkham, Livingston, Llantarnam, and Uttoxeter. These facilities employ over 3,800 people in manufacturing, engineering, technical, and commercial roles.

What is Burton's Biscuit Company's revenue?
FBC UK reported consolidated revenue of £695 million for the year ending August 31, 2025, up 9% from £638 million the prior year. Operating profit rose to £31.2 million from £11.5 million, and pre-tax profit reached £14.3 million after a £6.4 million loss in the prior year. European sales grew 57.3% to £68 million.

Who owns Burton's Biscuit Company?
Burton's Biscuit Company is owned by the Ferrero family through CTH Invest, a Belgian holding company. Giovanni Ferrero, head of the Ferrero group, controls the ownership. Ferrero acquired Burton's in June 2021 and merged it with Fox's Biscuits, which it had acquired in 2020, to form FBC UK in early 2022.

What sustainability initiatives does Burton's Biscuit Company have?
FBC UK completed its first company-wide carbon footprint assessment in FY2025 and received validation of its climate targets from the Science Based Targets initiative (SBTi). The group is investigating replacing gas-fired ovens with electric alternatives, which could reduce emissions by up to 12,000 tons CO2e annually. FBC UK is also working on packaging waste reduction and increased recyclability across its product lines.

What is FBC UK's market share?
FBC UK holds a 13.0% share of the UK branded sweet biscuit market as of FY2025, up from 12.5% the prior year. This makes it the second-largest sweet biscuit manufacturer in the UK. The group was the only major player to grow both value (up 10%) and volume (up 6%) in a market that saw overall volume decline of 6%.

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Competitors to Burton's Biscuit Company

No competing brands found in the same categories. This could be because Burton's Biscuit Companyoperates in unique market segments or we're still building our competitor database.

Burton's Biscuit Company Brand Portfolio Overview

Burton's Biscuit Company maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.

Brand Portfolio by Industry:

  • Food & Beverage: 1 brands

For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Burton's Biscuit Companyprovides valuable insights into market dynamics, product relationships, and corporate strategy.

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Last updated: August 15, 2026