BTS Group AB (publ)

Is BTS Group related to the band BTS?

No. BTS Group AB is a Swedish consulting firm founded in 1986 as Business Training Systems. It shares only the acronym with the South Korean music group.

Is BTS Group publicly traded?

Yes. It is listed on Nasdaq Stockholm under ticker BTS B. The company went public in 2001.

Who founded BTS Group?

Henrik Ekelund founded the firm in Stockholm in 1986. He led it as CEO for 36 years and remains chairman of the board.

What does BTS Group do?

It provides strategy execution, leadership development, talent assessment, coaching, and business simulation services to large corporate clients across roughly 36 offices on six continents.

What is BTS Group's revenue?

The company reported net sales of SEK 2.7 billion for fiscal 2025, approximately $255 million, with an EBITA margin of 10.2 percent.

Henrik Ekelund founded Business Training Systems in Stockholm in 1986 with backing from Scandinavian consulting investors. The founding idea was that classroom lectures taught executives little, while simulations that mirrored a client's own profit and loss, market dynamics, and competitive environment produced real behavior change.

Through the 1990s the firm expanded across the Nordic region, refining its simulation methodology for cross-cultural delivery. It entered the United States in 2001, the year it also listed on Nasdaq Stockholm as BTS Group AB under ticker BTS B. The US business became its growth engine and eventually its largest market.

From 2005 onward the company grew partly through acquisition, buying boutique consultancies and learning firms to add capabilities in leadership assessment, sales performance, and digital learning. North America, Europe, Latin America, Africa, Asia, and Australia all host offices today.

Ekelund ran the company for 36 years before handing the CEO role to Jessica Skon in May 2022. Under Skon the firm has pushed into AI-enabled learning and coaching. In March 2025 it acquired Sounding Board, a Silicon Valley coaching technology company founded by Christine Tao and Lori Mazan, adding a platform for scaled leadership coaching. Later in 2025 it bought Nexo, a Sao Paulo consulting boutique, to deepen its Brazil presence.

Fiscal 2025 produced SEK 2.7 billion in net sales, up 3 percent on a currency-adjusted basis, though EBITA fell 25 percent to SEK 274 million as margin compressed to 10.2 percent on weaker demand and acquisition costs.

BTS publishes sustainability disclosures consistent with Swedish listing requirements and maintains a global head of sustainability at the executive level. As a professional services firm its footprint is offices and travel. Its governance profile is straightforward: founder as chairman, long-tenured leadership, and no recorded regulatory violations.