All Brands Owned by Booking Holdings
Booking Holdings owns 5 brands in our database. Browse the complete portfolio of Booking Holdings subsidiaries and brands across various industries.
Company Type
public
Headquarters
Norwalk, Connecticut, USA
Brand Portfolio
5 brands
Stock
NASDAQ: BKNG
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Showing Travel & Hospitality brands
5 of 5 total brands
Travel & Hospitality Brands
Agoda
Owned by Booking Holdings
Singapore-based online travel platform and hotel booking service specializing in Asian markets with global expansion, offering accommodations, flights, and travel packages.
Booking.com
Owned by Booking Holdings
Dutch online accommodation booking platform and digital travel technology company that specializes in hotel reservations and lodging bookings worldwide.
OpenTable
Owned by Booking Holdings
American online restaurant reservation platform that allows diners to book tables at restaurants and provides restaurant management services for dining establishments.
Priceline
Owned by Booking Holdings
American online travel agency and booking platform known for its "Name Your Price" discount model and comprehensive travel booking services including flights, hotels, and car rentals.
RentalCars.com
Owned by Booking Holdings
Online car rental booking platform that allows customers to compare prices and book rental cars from major car rental companies worldwide.
About Booking Holdings
What does Booking Holdings own?
Booking Holdings owns Booking.com (world's largest online accommodation platform), Priceline (U.S. online travel agency), Agoda (Asian hotel booking), KAYAK (travel metasearch), OpenTable (restaurant reservations), and Rentalcars.com. Booking.com is the company's largest and most important brand.
Is Booking Holdings publicly traded?
Yes, Booking Holdings Inc. trades on NASDAQ under ticker symbol BKNG. The company has no controlling shareholder, with ownership distributed among institutional investors including Vanguard Group and BlackRock.
What is Booking Holdings' annual revenue?
In FY2024, Booking Holdings reported gross travel bookings of approximately $166 billion, up 10% year-over-year, and adjusted earnings of more than $8 billion, up 17% year-over-year. Adjusted EBITDA was approximately $9.94 billion.
Who founded Booking Holdings?
Booking Holdings was founded in 1997 by Jay Walker as Priceline.com in Norwalk, Connecticut. The company was renamed Booking Holdings in 2018 to reflect the prominence of Booking.com, which was acquired in 2005 for approximately $133 million and grew to become the world's largest online accommodation platform.
What is Booking.com?
Booking.com is the world's largest online accommodation booking platform, offering more than 28 million listings of hotels, apartments, homes, and other accommodations in more than 220 countries and territories. It is headquartered in Amsterdam, Netherlands, and is the dominant brand in European online hotel booking.
What is the Connected Trip?
The Connected Trip is Booking Holdings' strategic vision to integrate all aspects of travel planning and booking across its brands, allowing travelers to plan, book, and manage their entire trip (flights, accommodation, car rental, activities, dining) through a seamless, personalized experience powered by AI and data.
Stock Information
Competitors to Booking Holdings
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Expedia Group | USA | 1991 | Mass Market | North America | All Genders | |
| Expedia Group | Australia | 2000 | Mass Market | Global | All Genders |
Learn More About Competitors
Hotels.com
Owned by Expedia Group
Online accommodation booking platform specializing in hotel reservations, vacation rentals, and other lodging options worldwide.
Wotif
Owned by Expedia Group
Australian online travel booking platform founded in 2000 by Graeme Wood, acquired by Expedia Group in 2014 for approximately US$657 million and now operating as part of Expedia Group's Australian portfolio.
Competitive Analysis
Market Positioning: Booking Holdings competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Booking Holdings Brand Portfolio Overview
Booking Holdings maintains a diverse portfolio of 5 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Travel & Hospitality: 5 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Booking Holdingsprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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