All Brands Owned by Booking Holdings

What does Booking Holdings own?
Booking Holdings owns Booking.com (world's largest online accommodation platform), Priceline (U.S. online travel agency), Agoda (Asian hotel booking), KAYAK (travel metasearch), OpenTable (restaurant reservations), and Rentalcars.com. Booking.com is the company's largest and most important brand.

Is Booking Holdings publicly traded?
Yes, Booking Holdings Inc. trades on NASDAQ under ticker symbol BKNG. The company has no controlling shareholder, with ownership distributed among institutional investors including Vanguard Group and BlackRock. In Q1 2026, the Board approved a 25-to-1 stock split effective April 2, 2026.

What is Booking Holdings' annual revenue?
In FY2025, Booking Holdings reported revenue of $26.9 billion, up 13% year over year. Gross travel bookings were $186.1 billion, up 12%. Adjusted EBITDA was $9.9 billion with a margin of 36.9%. Free cash flow was $9.1 billion.

Who founded Booking Holdings?
Booking Holdings was founded in 1997 by Jay Walker as Priceline.com in Norwalk, Connecticut. The company was renamed Booking Holdings in 2018 to reflect the prominence of Booking.com, which was acquired in 2005 for approximately $133 million and grew to become the world's largest online accommodation platform.

What is Booking.com?
Booking.com is the world's largest online accommodation booking platform, offering more than 28 million listings of hotels, apartments, homes, and other accommodations in more than 220 countries and territories. It is headquartered in Amsterdam, Netherlands, and is the dominant brand in European online hotel booking.

What is the Connected Trip?
The Connected Trip is Booking Holdings' strategic vision to integrate all aspects of travel planning and booking across its brands, allowing travelers to plan, book, and manage their entire trip (flights, accommodation, car rental, activities, dining) through a seamless, personalized experience powered by AI and data.

Who is Booking Holdings' CEO?
Glenn Fogel has served as Chief Executive Officer of Booking Holdings since January 2017. Fogel has been with the company since 2000 and led the acquisitions of Booking.com, Agoda, KAYAK, and OpenTable.