All Brands Owned by Authentic Brands Group

What does Authentic Brands Group own?
ABG owns over 50 brands including Reebok, Champion, Guess (majority stake acquired January 2026), Dockers (acquisition agreed May 2025), Forever 21, Juicy Couture, Nautica, Quiksilver, Billabong, DC Shoes, Roxy, RVCA, Element, Sports Illustrated, and entertainment licensing rights for Marilyn Monroe, Elvis Presley, and Muhammad Ali, among others.

Is Authentic Brands Group publicly traded?
No. ABG is a privately held company and has not pursued a public listing as of 2026. The company has been valued at over 20 billion dollars in private funding discussions.

Who founded Authentic Brands Group?
ABG was founded in 2007 by Jamie Salter, who serves as Chairman and CEO. Salter built the company through acquisitions of heritage consumer brands and the development of a licensing-based business model.

Where is Authentic Brands Group headquartered?
ABG is headquartered in New York City, New York.

How does Authentic Brands Group make money?
ABG earns royalties from licensees who manufacture and sell products under ABG's brand names. Licensees pay royalties calculated as a percentage of net sales. ABG does not manufacture products or hold inventory directly. The company's portfolio generates an estimated 30 billion dollars or more in annual retail sales globally.

What is ABG's most recent major acquisition?
In January 2026, ABG completed the acquisition of a majority stake in Guess, valuing the brand at approximately 1.4 billion dollars. In May 2025, Levi Strauss agreed to sell the Dockers brand to ABG for 311 million dollars. In 2024, ABG acquired Champion from Hanesbrands for approximately 1.2 billion dollars.

Did Forever 21 go bankrupt again?
Yes. In 2025, Forever 21 filed for Chapter 11 bankruptcy again and announced plans to close all U.S. stores. The brand was acquired by ABG, Simon Property Group, and Brookfield from bankruptcy in 2020 but continued to face headwinds from fast fashion competition and changing consumer preferences.