All Brands Owned by Alticor Inc.
Alticor Inc. owns 1 brand in our database. Browse the complete portfolio of Alticor Inc. subsidiaries and brands across various industries.
Company Type
private
Headquarters
Ada, Michigan, USA
Brand Portfolio
1 brands
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About Alticor Inc.
Is Alticor publicly traded?
No. Alticor Inc. is a private holding company owned entirely by the DeVos and Van Andel families. No shares trade on any exchange.
When was Alticor founded?
The Alticor holding company was formed in 2000 when the Amway business reorganized. Amway itself was founded in 1959 by Jay Van Andel and Rich DeVos.
Who owns Alticor?
The DeVos and Van Andel families own Alticor through family trusts and holding structures. Second and third generations hold board and ownership positions, while Michael Nelson manages Amway as president and CEO.
What is Alticor's annual revenue?
Alticor's operating business Amway reported $7.3 billion in global sales for 2025. The holding company does not publish separate consolidated financials.
Where is Alticor headquartered?
Alticor Inc. is headquartered in Ada, Michigan, USA, on the Amway corporate campus near Grand Rapids.
What brands does Alticor own?
Through Amway, Alticor owns Nutrilite supplements, Artistry beauty, XS energy drinks, eSpring water treatment, and Atmosphere air purification, all sold under the Amway distribution umbrella.
Competitors to Alticor Inc.
No competing brands found in the same categories. This could be because Alticor Inc.operates in unique market segments or we're still building our competitor database.
Alticor Inc. Brand Portfolio Overview
Alticor Inc. maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Household & Consumer Goods: 1 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Alticor Inc.provides valuable insights into market dynamics, product relationships, and corporate strategy.
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