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  1. Home
  2. Brands
  3. Food & Beverage
  4. yfood
yfood logo
Food & Beverage

Who Owns yfood?

yfood is owned by Nestlé S.A., the Swiss food and beverage group listed on the SIX Swiss Exchange under the ticker NESN. Nestlé took full control of yfood Labs GmbH on July 3, 2026, buying out founders Benjamin Kremer and Noel Bollmann three years after acquiring a 49% minority stake. yfood continues to operate as an independent subsidiary headquartered in Munich, Germany.

Parent Company

Nestlé S.A.

Acquired

2026

Status

Publicly Traded

Headquarters

Munich, Bavaria, Germany

yfood Timeline

1866
Nestlé S.A.

Parent company established in Vevey, Vaud, Switzerland

Company Founded
2017

yfood

Founded by Benjamin Kremer, Noel Bollmann

Founded
2026
Acquired by Nestlé S.A.

Nestlé S.A. acquired yfood

Acquired
premiumpremiumEuropeOfficial Website

Who Owns yfood?

  • Parent Company: Nestlé S.A.
  • Ownership Type: Subsidiary
  • Acquisition Year: 2026
  • Company Type: Publicly Traded
  • Stock Ticker: SIX Swiss Exchange: NESN
BrandParent CompanyOwnership Type
yfoodNestlé S.A.Subsidiary

Where to Buy

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Amazonyfood on Amazon

History of yfood

  • Founded: 2017
  • Founders: Benjamin Kremer, Noel Bollmann
  • Acquired by Nestlé S.A.: 2026

yfood was founded in Munich in 2017 by Benjamin Kremer and Noel Bollmann. The pair set out to build what they called a smart food company, selling nutritionally complete meals in drink, powder, and bar formats aimed at people who wanted a fast meal without cooking or fast food.

The brand broke through to a mainstream German audience in 2018 when the founders pitched on "Die Höhle der Löwen," the German version of Dragons' Den and Shark Tank. The television appearance, which brought investor Frank Thelen on board, gave the young company national exposure and helped turn a niche subscription product into a recognizable consumer brand.

Growth through the early 2020s was built on a direct-to-consumer model run through yfood's own web shop, combined with an aggressive push into German grocery retail. The products moved from online subscriptions onto the shelves of dm, Rewe, Edeka, and other chains, and the brand expanded beyond Germany into neighboring European markets. Product launches followed a steady cadence: the original ready-to-drink meal bottles were joined by powder tubs, snack bars, limited-edition flavors, and higher-protein lines.

The company also leaned hard into community marketing. Podcast sponsorships, creator partnerships, and social campaigns made yfood one of Germany's most visible digital-native food brands, with positioning aimed at busy professionals rather than dieters or athletes. By the early 2020s it had crossed into profitability, a milestone it publicized as proof the category could be built without permanent subsidy.

By 2023 the company had grown large enough to attract strategic capital. Nestlé acquired a 49% minority stake that year, gaining a foothold in the fast-growing complete nutrition category while leaving the founders in operational control. The partnership gave yfood access to Nestlé's distribution expertise and regulatory knowledge while it kept scaling.

In fiscal year 2025 yfood generated sales of approximately EUR 150 million, up double digits year on year. The brand reached 30 countries, was listed at more than 50,000 points of sale, and employed over 150 people in Munich. Total outside funding raised across the startup phase was modest, about $22.6 million, making the outcome unusually capital-efficient for a consumer scaleup.

On June 3, 2026, Nestlé announced it would acquire the founders' remaining shares, taking full ownership effective July 3, 2026. Kremer and Bollmann said the brand had reached the point where global expansion required a partner with worldwide distribution and infrastructure. The deal valued the company at roughly EUR 450 million according to Bloomberg, a multiple of around three times annual sales.

About Nestlé S.A.

What does Nestlé own?
Nestlé owns a portfolio of over 2,000 brands across coffee, petcare, nutrition, confectionery, frozen foods, culinary products, and bottled water. Its most well-known brands include Nescafé, Nespresso, KitKat, Purina Pro Plan, Purina ONE, Gerber, Maggi, Stouffer's, DiGiorno, Perrier, S.Pellegrino, and Häagen-Dazs (international rights). More than 30 Nestlé brands each generate over CHF 1 billion in annual sales. Under the current strategy announced in 2025, the company is prioritizing investment in coffee, petcare, nutrition, and confectionery.

Is Nestlé publicly traded?
Yes, Nestlé S.A. is listed on the SIX Swiss Exchange under the ticker symbol NESN. American Depositary Receipts are available on the over-the-counter market in the United States. The company has no controlling shareholder; its shares are held primarily by institutional investors worldwide. Nestlé has paid dividends without interruption for more than 25 consecutive years.

Who founded Nestlé?
Nestlé was founded by Henri Nestlé, a German-born Swiss pharmacist and food entrepreneur, who developed the company's first product, Farine Lactée infant cereal, in 1866 in Vevey, Switzerland. Nestlé sold his company in 1875, and it subsequently merged with the Anglo-Swiss Condensed Milk Company in 1905. The founders of the predecessor Anglo-Swiss company were brothers Charles and George Page, Americans who established their business in Switzerland in 1867.

Where is Nestlé headquartered?
Nestlé is headquartered in Vevey, Vaud, Switzerland, where Henri Nestlé founded the company in 1866. The company's registered office and principal executive offices remain in Vevey, making it one of the few major global multinationals still headquartered in its founding city. The SIX Swiss Exchange listing and Swiss incorporation mean Nestlé is subject to Swiss corporate governance and disclosure requirements.

How many brands does Nestlé own?
Nestlé owns a portfolio of over 2,000 brands, of which more than 30 each generate over CHF 1 billion in annual sales. Under the strategic refocus announced by CEO Navratil in 2025, the company is concentrating investment on its four priority categories: coffee, petcare, nutrition, and confectionery. Brands outside these categories, including some frozen food and culinary brands, may be divested or receive reduced investment over time.

Who owns Nestlé?
Nestlé S.A. is a publicly traded company with no controlling shareholder. Its shares are held primarily by institutional investors including global asset managers such as BlackRock and Norges Bank Investment Management, Swiss pension funds, and public market investors worldwide. No single shareholder holds a majority stake. Paul Bulcke, former CEO, serves as non-executive Chairman. Philipp Navratil serves as CEO following his appointment in September 2025.

What is Nestlé's revenue?
Nestlé reported full-year 2025 sales of CHF 89.49 billion, a decline of 2.0% on a reported basis due to a 5.7% negative foreign exchange impact from the strengthening Swiss franc. Organic growth was 3.5% for the full year, composed of 0.8% real internal growth and 2.8% pricing. The underlying trading operating profit margin was 16.1%. Free cash flow was CHF 9.15 billion. The company guided for organic sales growth of approximately 3% to 4% for 2026.

Is Nestlé cruelty free?
Nestlé does not claim cruelty-free certification at the group level. Individual brands within the portfolio may have specific commitments regarding animal testing, but the company's food science, infant nutrition, and petcare businesses involve scientific testing that in some cases may include animal studies. Consumers seeking cruelty-free status should verify individual brand certifications through the Leaping Bunny program or PETA's database rather than relying on group-level claims.

  • Founded: 1866
  • Headquarters: Vevey, Vaud, Switzerland
  • Company Type: Publicly Traded
  • Stock: SIX Swiss Exchange: NESN
  • Revenue: CHF 89.49 billion (FY2025)
  • Employees: Approximately 270,000

Visit Nestlé S.A. website

View full company profile for Nestlé S.A.

Where Is yfood Made / Based?

  • Headquarters: Munich, Bavaria, Germany
  • Manufacturing / Operations: Germany, European Union

yfood Categories & Tags

Meal ReplacementSmart FoodComplete FoodReady To DrinkNutritionNestle

yfood Sustainability & Ethics

yfood's core products are lactose-free complete meals based on milk protein, with selected product lines formulated without animal-derived ingredients. The brand does not hold B Corp certification, and its parent company Nestlé is not certified cruelty free at group level.

On packaging, yfood has marketed the use of recycled PET in its drink bottles, consistent with EU single-use plastics rules that mandate recycled content targets. Products sold in Germany participate in the national deposit return scheme for recyclable bottles.

The broader ethics conversation around the brand now connects to its owner. Nestlé carries documented controversies around water sourcing, infant formula marketing history, and palm oil, none of which involve yfood directly but which shape how some consumers view the acquisition. No independent sustainability certifications specific to yfood could be verified as of October 2026.

Brands Owned by Nestlé S.A.

AeroFood Beverage

Aero

Owned by Nestlé S.A.

British chocolate brand known for its distinctive aerated, bubbly texture, produced and distributed by Nestle and sold primarily in the United Kingdom, Canada, and select international markets.

chocolateconfectionerysnacks
Baby RuthFood Beverage

Baby Ruth

Owned by Nestlé S.A.

American chocolate candy bar with peanuts, caramel, and chocolate, founded in 1921 by Curtiss Candy Company and owned by Ferrero Group since January 2018.

chocolateconfectionerycandy
ButterfingerFood Beverage

Butterfinger

Owned by Nestlé S.A.

American candy bar brand known for its peanut butter and chocolate flavor, owned by Ferrero Group.

candy-barchocolatepeanut-butter
CrunchFood Beverage

Crunch

Owned by Nestlé S.A.

Milk chocolate and crisped rice bar introduced by Nestle in 1938, now produced in the United States by Ferrara Candy Company (Ferrero) and globally by Nestle.

chocolateconfectionerycandy
DiGiornoFood Beverage

DiGiorno

Owned by Nestlé S.A.

Frozen pizza brand known for its rising crust technology. Owned by Nestle S.A. since 2010. Top-selling frozen pizza brand in the United States.

frozen-pizzafrozen-foodconvenience-food
Dreyer'sFood Beverage

Dreyer's

Owned by Nestlé S.A.

American ice cream brand founded in 1928. Sold by Nestle to Froneri in 2020. Marketed as Edy's in the eastern United States.

ice-creamfrozen-dessertfrozen-treats
View all brands owned by Nestlé S.A.

yfood Ownership: Pros & Cons

Advantages

  • +Access to Nestlé's global distribution network across 185-plus countries
  • +Nestlé's R&D, regulatory, and food science resources behind product development
  • +Founders' exit removes startup funding pressure and secures long-term capital
  • +Munich operations retained, preserving brand identity and team continuity
  • +Stronger negotiating position with European retail chains

Considerations

  • -Loss of founder-led independence in product and brand decisions
  • -Association with Nestlé's documented controversies may alienate some early adopters
  • -Potential for strategic shifts if Nestlé restructures its nutrition portfolio again
  • -Premium pricing faces pressure from supermarket private labels in the same category
  • -Integration priorities are now set in Vevey rather than Munich

Frequently Asked Questions About yfood

Sources & Further Reading

  • Nestlé press release on full yfood acquisition:
  • Reuters coverage of the June 2026 acquisition announcement:
  • Bloomberg reporting on the EUR 450 million valuation:
  • yfood official website:
  • Munich Startup profile of the Nestlé deal:
  • Nestlé investor relations:

Competitors to yfood

No direct competitors found in the same category. This could be because yfoodoperates in a unique market segment or we're still building our competitor database.

Independent Alternatives to yfood

Looking for brands with different ownership structures? These similar brands are not owned by Nestlé S.A., giving you alternative choices that support different corporate structures.

AG1Food Beverage

AG1

Owned by AG1

Daily green powder supplement formerly known as Athletic Greens, sold by subscription by AG1, a private wellness company valued above $1 billion.

supplementsgreens-powderdaily-health
Privately Owned

AG1 is privately owned, unlike yfood which is under a publicly traded parent company.

Ferrero RocherFood Beverage

Ferrero Rocher

Owned by Ferrero

Premium hazelnut chocolate brand launched in 1982 by Ferrero Group, sold in over 170 countries. Known for gold-foil wrapped praline chocolates and gifting positioning.

chocolatepremium-chocolategifting
Privately Owned

Ferrero Rocher is privately owned, unlike yfood which is under a publicly traded parent company.

Fiji WaterFood Beverage

Fiji Water

Owned by The Wonderful Company

Premium bottled water brand sourced from an artesian aquifer in Fiji, owned by The Wonderful Company.

bottled-waterbeveragepremium-water
Privately Owned

Fiji Water is privately owned, unlike yfood which is under a publicly traded parent company.

GreenWiseFood Beverage

GreenWise

Owned by Publix Super Markets, Inc.

Publix-owned organic and natural grocery brand offering USDA Organic-certified products and formerly a standalone specialty supermarket banner.

organicprivate-labelgrocery
Privately Owned

GreenWise is privately owned, unlike yfood which is under a publicly traded parent company.

LMNTFood Beverage

LMNT

Owned by Drink LMNT, Inc.

Zero-sugar electrolyte drink mix brand developed by Robb Wolf and the Ketogains community, sold by private company Drink LMNT, Inc. of Florida.

electrolyteshydrationzero-sugar
Privately Owned

LMNT is privately owned, unlike yfood which is under a publicly traded parent company.

Naked JuiceFood Beverage

Naked Juice

Owned by Tropicana Brands Group

American premium juice and smoothie brand founded in Santa Monica in 1983. Owned by Tropicana Brands Group since 2021, previously by PepsiCo from 2007.

juicesmoothiecold-pressed
Privately Owned

Naked Juice is privately owned, unlike yfood which is under a publicly traded parent company.

Nestlé S.A. Stock Information

Jobs at Nestlé S.A.

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Last reviewed: October 1, 2026 · Reviewed by Who Brands Editorial Team