
Xero is the flagship product of Xero Limited, a publicly traded New Zealand technology company listed on the Australian Securities Exchange under ticker XRO. Rod Drury and Hamish Edwards founded the company in Wellington in 2006. Xero reported NZ$2.75 billion in revenue and 4.92 million subscribers for the fiscal year ended March 31, 2026.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Xero | Xero Limited | Brand division |
Rod Drury, a serial entrepreneur who had built and sold the email archiving company AfterMail, founded Xero in Wellington in 2006 with accountant Hamish Edwards. Drury's thesis was that small business accounting software was trapped on the desktop, and that a fully cloud-native ledger connected directly to bank feeds would change the market. The company coded the product publicly and listed on the New Zealand Exchange in 2007, just a year after founding, using the public listing to fund development.
Xero grew first in New Zealand, then Australia, where it overtook incumbent desktop products and became the dominant cloud accounting platform. It entered the United Kingdom in 2008 and the United States in 2011, though the American market proved far harder; Intuit's QuickBooks held a commanding position that Xero has worked against ever since.
The company moved its primary listing to the ASX in 2018, delisting from the NZX to concentrate liquidity on the larger exchange. Revenue passed NZ$1 billion in fiscal 2022. Leadership transitioned in 2018 when Drury handed the CEO role to Steve Vamos, a former Microsoft Australia chief, who was succeeded in 2023 by Singh Cassidy.
Under Singh Cassidy the company shifted from growth-at-all-costs to profitable growth, achieving a Rule of 40 score of 48.5 percent in fiscal 2026. The June 2025 agreement to acquire Melio for $2.5 billion upfront plus contingent payments, closed in October 2025, was the largest deal in company history and aimed squarely at the underpenetrated U.S. market. Fiscal 2026 results showed revenue up 31 percent to NZ$2.75 billion, including Melio's contribution, with 4.92 million subscribers.
What does Xero own?
The company owns the Xero accounting platform, Melio (US B2B payments), Hubdoc (document collection), Planday (workforce scheduling), and Syft (analytics). These are integrated into the Xero platform, with Melio retaining its brand in US payments.
Is Xero publicly traded?
Yes. Xero Limited trades on the Australian Securities Exchange under ticker XRO, its primary listing since 2018. It originally listed on the NZX in 2007 and has a market capitalization in the NZ$20 billion-plus range.
Who founded Xero?
Rod Drury and Hamish Edwards founded Xero in Wellington, New Zealand, in 2006. Drury, who self-funded early development from his AfterMail exit, served as CEO until 2018 and remains a major shareholder and director.
Where is Xero headquartered?
The company is headquartered in Wellington, New Zealand, with major offices in Auckland, Melbourne, London, Toronto, and Denver, and the Melio operation in New York.
How many brands does Xero own?
Five principal brands: the core Xero platform plus Melio, Hubdoc, Planday, and Syft, all acquired to extend the small business software ecosystem.
Who owns Xero?
Public shareholders own the company. Founder Rod Drury holds a significant individual stake, and institutional investors across Australia, New Zealand, and internationally hold the remainder. No controlling shareholder exists.
How much revenue does Xero make?
Xero reported operating revenue of NZ$2.753 billion for fiscal 2026 (year ended March 31, 2026), up 31 percent, with adjusted EBITDA of NZ$757.4 million and net profit of NZ$167.4 million.
Xero publishes an annual sustainability report including climate-related disclosures aligned with AASB S2 for its Australian entity. The company has committed to net-zero emissions and reports carbon neutrality for its operations through offsets and renewable energy procurement, though this is corporate self-reporting rather than third-party certification.
The company holds no B Corp certification. Its stated impact focus includes small business support, financial literacy, and the Xero Beautiful Business Fund grants program. As a software company its material footprint is data center energy use, which it reports under cloud provider agreements.
Xero has no product recalls or major regulatory actions on record. Its controversies are operational and financial rather than legal. The most significant was a 2019 outage affecting payroll in Australia that drew public criticism from the accounting community, and periodic criticism of price increases as the company shifted to profitable growth.
Analyst debate in 2025 and 2026 has focused on the Melio acquisition's price and dilution, the largest deal in company history, and on slowing organic growth rates as the subscriber base matures. Neither constitutes a regulatory matter. The company has faced no significant litigation disclosed in its public filings.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Intuit | USA | 1992 | Mass market | Global | All Genders | |
| Fiserv | USA | 2010 | Market leader | Global | All Genders | |
| Factset | USA | 1978 | Mass market | Global | All Genders | |
| Flywire | USA | 2011 | Mass market | Global | All Genders | |
| Intuit | USA | 2001 | Mass market | Global | All Genders | |
| Oracle | USA | 1998 | Mass market | Global | All Genders |
Technology SoftwareOwned by Intuit Inc.
Flagship small-business accounting software brand of Intuit, launched in 1992 and serving millions of businesses worldwide.
Finance FintechOwned by Fiserv, Inc.
Cloud-based point-of-sale and business management platform owned by Fiserv, serving roughly 900,000 merchant locations with payment processing and business software.
Finance FintechOwned by FactSet Research Systems Inc.
Financial data and analytics brand of FactSet Research Systems, a NYSE-listed Norwalk company founded in 1978 with 45 consecutive years of revenue growth.
Finance FintechOwned by Flywire Corporation
Global payments and software brand of Flywire Corporation, a Nasdaq-listed Boston company founded in 2011 that serves education, healthcare, travel, and B2B clients.
Technology SoftwareOwned by Intuit Inc.
Email marketing and automation platform founded in 2001 in Atlanta, acquired by Intuit for $12 billion in 2021.
Technology SoftwareOwned by Oracle Corporation
Cloud ERP suite for mid-market and enterprise customers, owned by Oracle since a $9.3 billion acquisition in 2016, serving more than 40,000 customers.
Market Positioning: Xero competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Xero Limited, giving you alternative choices that support different corporate structures.
Technology SoftwareOwned by Hootsuite Inc.
Social media management dashboard used by millions of businesses, owned and developed by Hootsuite Inc., a private venture-backed company in Vancouver, Canada.
Hootsuite is privately owned, unlike Xero which is under a publicly traded parent company.
Technology SoftwareOwned by Odoo S.A.
Belgian open-source business software suite offering integrated ERP, CRM, accounting, and e-commerce apps, valued near 10 billion euros in 2026.
Odoo is privately owned, unlike Xero which is under a publicly traded parent company.
Technology SoftwareOwned by Symphony Technology Group
Online survey and forms platform owned by private equity firm Symphony Technology Group since 2023, serving millions of users with feedback and research tools.
SurveyMonkey is privately owned, unlike Xero which is under a publicly traded parent company.
Technology SoftwareOwned by INTSIG Information Co., Ltd.
Mobile document scanning app with OCR capabilities, owned by INTSIG Information Co., Ltd. of Shanghai, China.
CamScanner is privately owned, unlike Xero which is under a publicly traded parent company.
Technology SoftwareOwned by ByteDance Ltd.
Mobile and desktop video editing app developed by ByteDance in 2020, reaching over 300 million monthly active users globally.
CapCut is privately owned, unlike Xero which is under a publicly traded parent company.
Technology SoftwareOwned by Care.com, Inc.
Care.com is the largest online marketplace for family care in the US, now owned by private equity firm Pacific Avenue Capital Partners after its March 2026 sale by IAC.
Care.com is privately owned, unlike Xero which is under a publicly traded parent company.
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