
Visible by Verizon is owned by Verizon Communications Inc. (NYSE: VZ). Launched in May 2018 as an all-digital, app-only prepaid carrier, Visible offers unlimited plans starting at $25/month on Verizon's 5G and 4G LTE networks. It operates inside Verizon's Value division alongside Straight Talk, TracFone, and Total Wireless, and expanded into Best Buy retail in September 2025.
Parent Company
Founded
2018
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Visible by Verizon | Verizon Communications Inc. | Subsidiary |
Verizon quietly launched Visible on May 10, 2018, offering a single $40/month unlimited plan with no stores, no contracts, and no phone support, everything through the app. The concept borrowed from fintech-style digital brands: eliminate retail and customer-service overhead, pass savings into flat-rate pricing.
Early growth was slow; the brand added handset financing, dropped to a $25 base tier, and in 2022 rebranded as "Visible by Verizon" to trade openly on the parent's network reputation. The same year, Verizon folded Visible into its new Value division after acquiring TracFone (2021), giving it a home alongside Straight Talk, Total Wireless, and Verizon Prepaid.
The product line solidified into three tiers: Visible ($25/mo unlimited), Visible+ ($35/mo with Ultra Wideband priority and smartwatch support), and Visible+ Pro ($45/mo with premium international features). Home internet via fixed wireless was added based on member demand.
In September 2025, Visible crossed into physical retail for the first time, launching availability at Best Buy locations, a significant departure from its app-only doctrine, while keeping the no-contract, taxes-included pricing model. As of September 2026 it remains Verizon's digital-first flanker brand.
What does Verizon own?
Verizon owns Verizon Wireless (the largest U.S. wireless carrier by revenue), Fios (fiber-optic internet and TV service), Visible (a digital-first prepaid wireless brand), Verizon Business (enterprise telecommunications), Verizon Connect (fleet management and IoT), and Frontier Communications (fiber-optic broadband, acquired in January 2026 for $9.1 billion). The company operates all of its brands directly.
Is Verizon publicly traded?
Yes. Verizon trades on the New York Stock Exchange under the ticker symbol VZ. The company is a component of both the S&P 500 and the Dow Jones Industrial Average. No parent company or controlling shareholder exists. Ownership is distributed among institutional investors, index funds, and individual shareholders.
When was Verizon founded?
Verizon Communications was formed on June 30, 2000, through the merger of Bell Atlantic and GTE. Bell Atlantic was one of the seven Regional Bell Operating Companies created after the breakup of AT&T in 1984. GTE was a major independent telecommunications company. The merger combined Bell Atlantic's East Coast presence with GTE's national footprint.
Who is Verizon's CEO?
Dan Schulman has served as CEO since October 2025, succeeding Hans Vestberg, who remains board chairman. Schulman, formerly CEO of PayPal, leads a strategic reset focused on customer experience and convergence; under his early tenure Verizon posted its best quarterly wireless net additions since 2019 and completed the ~$9.1 billion Frontier acquisition on January 20, 2026. Vestberg's prior era delivered the $52.9 billion C-band spectrum wins and national 5G buildout.
What is Verizon's revenue?
For fiscal year 2024, Verizon reported revenue of $134.0 billion and adjusted EBITDA of $47.9 billion. In Q1 2026, revenue was $34.2 billion, up 0.7 percent year-over-year. The company guided to full-year 2026 adjusted EBITDA of $49.0 to $50.0 billion and adjusted EPS of $4.30 to $4.60.
How did Verizon acquire Frontier Communications?
Verizon announced the acquisition of Frontier Communications in September 2024 for $9.1 billion in cash. Frontier, a fiber-optic broadband provider with approximately 2.7 million fiber subscribers, operates in the Northeast and Midwest. The FCC approved the deal in December 2025 with conditions requiring Verizon to expand fiber deployment. The acquisition closed in January 2026 and contributed $1.1 billion in revenue in Q1 2026.
What is Verizon's market share?
Verizon has approximately 35 percent of the U.S. wireless market by retail connections, trailing T-Mobile's approximately 38 percent but ahead of AT&T's approximately 31 percent. Verizon focuses on premium postpaid customers and maintains the highest average revenue per user among the three major carriers.
Does Verizon pay a dividend?
Yes. Verizon pays an annual dividend of $2.86 per share, yielding approximately 6.5 percent as of mid-2026. The company has maintained its dividend for over 18 consecutive years and is considered a reliable dividend stock. Verizon's high dividend yield reflects its stable cash flow generation and mature business model.
Visible's main criticism is support quality: the no-phone-support model frustrates users during activation or billing problems, a recurring theme in reviews despite AI tooling improvements. Occasional reports cite port-out fraud and SIM-swap vulnerabilities, the same social-engineering attacks hitting all carriers.
The brand has also drawn minor scrutiny over deprioritization policies on the base plan during congestion and over early marketing that blurred whether speeds were truly unlimited. Its 2022 forced-password-reset incident after credential-stuffing attempts made brief security news.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Charter Communications | USA | 2018 | Mass market | United states | All Genders |
Market Positioning: Visible by Verizon competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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MapFactor Navigator is privately owned, unlike Visible by Verizon which is under a publicly traded parent company.
Technology SoftwareOwned by Adder Technology Limited
High-performance KVM-over-IP switches and extenders for mission-critical IT, broadcast, and control rooms.
Adder Technology is privately owned, unlike Visible by Verizon which is under a publicly traded parent company.
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IT infrastructure solutions including KVM switches, data center services, and network management, owned by Essar Group.
Black Box Corporation is privately owned, unlike Visible by Verizon which is under a publicly traded parent company.
Technology SoftwareOwned by Blinkist
Independent book-summary brand returned to founder ownership in April 2026 after three years under Go1.
Blinkist is privately owned, unlike Visible by Verizon which is under a publicly traded parent company.
Technology SoftwareOwned by Calendly, Inc.
Scheduling automation software platform that eliminates back-and-forth emails when booking meetings.
Calendly is privately owned, unlike Visible by Verizon which is under a publicly traded parent company.
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