Who Owns Veeva?
Veeva is the product brand of Veeva Systems Inc., a publicly traded software company listed on the NYSE under ticker VEEV. Founded in 2007 by Peter Gassner and Matt Wallach and headquartered in Pleasanton, California, the company provides cloud applications for the life sciences industry and reported $3.20 billion in fiscal 2026 revenue. It has no parent organization.
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Who Owns Veeva?
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History of Veeva
- Founded: 2007
- Founders: Peter Gassner, Matt Wallach
The brand launched in 2007 as Verticals onDemand, a name chosen to describe exactly what it was: vertical industry software delivered as a service. Founder Peter Gassner had run technology at Salesforce.com and identified pharmaceuticals as a vertical where generic cloud software failed because compliance requirements demanded industry specific tools.
Veeva CRM, the first product, ran on Salesforce's platform and gave drug reps a compliant way to manage physician relationships. The Verticals onDemand name was replaced with Veeva Systems in 2009, a shorter brand that traveled better as the product expanded.
Vault arrived in 2011 and changed the company's trajectory. The regulated content platform moved Veeva from sales tooling into clinical trials, regulatory submissions, and quality records, the workflows where pharma companies have the least tolerance for switching. The 2013 IPO was one of the first vertical SaaS listings.
The most consequential brand decision came in 2022: Veeva announced it would move CRM off Salesforce's platform onto Vault, ending its dependency on a competitor. The migration ran through 2025 and 2026, with 14 of the top 20 pharmaceutical companies committed and the legacy CRM end of support set for December 2029.
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About
What does Veeva Systems do?
Veeva sells cloud software, data, and consulting for the life sciences industry. Its Vault platform manages clinical trials, regulatory submissions, quality, and drug safety, while its commercial products handle CRM and marketing analytics for pharmaceutical companies.
Is Veeva Systems publicly traded?
Yes. Veeva trades on the NYSE under ticker VEEV and is a member of the S&P 500. It went public in October 2013 and operates as a public benefit corporation.
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Who founded Veeva Systems?
Peter Gassner and Matt Wallach founded Veeva in 2007 under the name Verticals onDemand. Gassner, a former Salesforce.com executive, remains CEO nearly two decades later.
Where is Veeva Systems headquartered?
Veeva is headquartered in Pleasanton, California, in the San Francisco Bay Area. It employs nearly 8,000 people across offices in more than two dozen countries.
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What is Veeva Systems' revenue?
Veeva reported $3.20 billion in revenue for fiscal 2026, ended January 31, 2026, up 16 percent year over year. Subscription revenue was $2.68 billion, and net income was $909 million.
What is Veeva Vault?
Vault is Veeva's regulated content and data platform for drug development. It manages clinical trial documents, regulatory submissions, quality records, and safety data for pharmaceutical companies, and it now hosts Vault CRM following the Salesforce migration.
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- Founded:
- Headquarters:
- Company Type: Privately Held
Where Is Veeva Made / Based?
- Headquarters: Pleasanton, California, USA
Veeva Categories & Tags
Veeva Recalls & Controversies
Veeva has faced no product recalls or material regulatory actions. The main scrutiny point is competitive: the Salesforce platform separation created contractual tension over the CRM wind down, and rivals periodically allege that Veeva's product integration advantages its own data services. No adverse legal or regulatory ruling has been recorded.
Veeva Ownership: Pros & Cons
Advantages
- +Independent public company with no parent constraints
- +Founder led with consistent strategy since 2007
- +Regulatory lock-in produces elite retention and margins
- +Public benefit corporation status builds trust with pharma customers
- +Strong cash generation funds buybacks and product investment
Considerations
- -Premium valuation prices in continued vertical leadership
- -Concentrated entirely in life sciences, exposed to pharma cycles
- -Vault CRM migration carries execution risk through 2029
- -Salesforce separation ends a long running platform dependency
- -Growth has slowed from the mid 20s to mid teens
Frequently Asked Questions About Veeva
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Sources & Further Reading
- Veeva official site,
- Veeva Systems Inc. company profile, /companies/veeva-systems
- Veeva investor relations,
- Veeva FY2026 results,
- SEC EDGAR filings,
Competitors to Veeva
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Hubspot | United States | 2006 | Mass market | Global | All Genders | |
| Odoo | Belgium | 2005 | Mass market | Global | All Genders | |
| Pipedrive | USA | 2010 | Mass market | Global | All Genders | |
| Salesforce | USA | 2000 | Market leader | Global | All Genders | |
| Salesforce | USA | 1999 | Market leader | Global | All Genders |
Learn More About Competitors
Technology SoftwareHubSpot
Owned by HubSpot, Inc.
AI-powered customer platform and CRM for mid-market businesses, developed and owned by HubSpot, Inc. of Cambridge, Massachusetts, a public company on the NYSE.
crmmarketing-automationsaas
Technology SoftwareOdoo
Owned by Odoo S.A.
Belgian open-source business software suite offering integrated ERP, CRM, accounting, and e-commerce apps, valued near 10 billion euros in 2026.
erpopen-sourcebusiness-software
Technology SoftwarePipedrive
Owned by Pipedrive, Inc.
Sales CRM for small businesses used by more than 100,000 companies, majority-owned by Vista Equity Partners and headquartered in New York.
crmsales-softwaresaas
Technology SoftwareSales Cloud
Owned by Salesforce, Inc.
Sales automation and CRM application of Salesforce, Inc. (NYSE: CRM), providing lead management, opportunity tracking, forecasting, and AI-powered selling tools.
crmsales-softwaresaas
Technology SoftwareSalesforce Platform
Owned by Salesforce, Inc.
Core customer relationship management platform of Salesforce, Inc. (NYSE: CRM), the cloud software company founded in 1999 and headquartered in San Francisco.
crmsaascloud-computing
Competitive Analysis
Market Positioning: Veeva competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Veeva
Looking for brands with different ownership structures? These similar brands are independently owned or have different parent companies, giving you alternative choices that support different corporate structures.
Technology SoftwareOdoo
Owned by Odoo S.A.
Belgian open-source business software suite offering integrated ERP, CRM, accounting, and e-commerce apps, valued near 10 billion euros in 2026.
erpopen-sourcebusiness-software
Privately Owned
Odoo is privately owned, unlike Veeva which is under a publicly traded parent company.
Technology SoftwarePipedrive
Owned by Pipedrive, Inc.
Sales CRM for small businesses used by more than 100,000 companies, majority-owned by Vista Equity Partners and headquartered in New York.
crmsales-softwaresaas
Privately Owned
Pipedrive is privately owned, unlike Veeva which is under a publicly traded parent company.
Technology SoftwareCalendly
Owned by Calendly, Inc.
Scheduling automation software platform that eliminates back-and-forth emails when booking meetings.
schedulingcalendarproductivity
Privately Owned
Calendly is privately owned, unlike Veeva which is under a publicly traded parent company.
Technology SoftwareCulture Amp
Owned by Culture Amp Pty Ltd
Employee experience software brand of Culture Amp Pty Ltd, the Melbourne-based venture-backed company used by more than 6,000 organizations.
hr-techemployee-engagementsaas
Privately Owned
Culture Amp is privately owned, unlike Veeva which is under a publicly traded parent company.
Technology SoftwareDataminr
Owned by Dataminr, Inc.
Real-time AI event, threat, and risk intelligence platform used by corporations, governments, defense agencies, and newsrooms worldwide.
artificial-intelligencereal-time-intelligencethreat-detection
Privately Owned
Dataminr is privately owned, unlike Veeva which is under a publicly traded parent company.
Technology SoftwareG-P (Globalization Partners)
Owned by Globalization Partners, Inc.
Global employment platform offering employer of record services in more than 180 countries, founded in 2012 as Globalization Partners.
employer-of-recordhr-softwareglobal-employment
Privately Owned
G-P (Globalization Partners) is privately owned, unlike Veeva which is under a publicly traded parent company.
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