Who Owns Toast Tables?
Toast Tables is owned by Toast, Inc. (NYSE: TOST), the Boston restaurant technology company. Launched in April 2023, it is a reservation and waitlist management product integrated with the Toast point of sale system, letting restaurants connect bookings with guest and payment data. Toast reported $6.15 billion in revenue for FY2025.
Toast Tables Timeline
United StatesOfficial Website
Who Owns Toast Tables?
- Parent Company: Toast, Inc.
- Ownership Type: Product line
- Company Type: Publicly Traded
- Stock Ticker: NYSE: TOST
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Toast Tables | Toast, Inc. | Product line |
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History of Toast Tables
- Founded: 2023
- Founders: Steve Fredette, Aman Narang, Jonathan Grimm
Toast spent its first decade building the dominant independent-restaurant POS before touching the front door. The April 2023 launch of Toast Tables extended the platform into reservations and waitlist management, the one front-of-house function it had previously left to integrations.
The logic was consolidation. A restaurant on Toast already had payments, ordering, payroll, and marketing in one system; reservations were the missing piece that still forced operators to pay OpenTable or Resy and to keep a separate guest database. Toast Tables unified that data under one vendor.
The product is still young relative to incumbents, but its distribution is built in: every Toast POS customer is a sales lead, and bundling lets Toast price reservations below standalone platforms. By 2026, with Resy absorbing Tock and DoorDash owning SevenRooms, Toast Tables represented the POS-bundled model in a market consolidating around platform ecosystems.
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About Toast, Inc.
Who founded Toast? Steve Fredette, Aman Narang, and Jonathan Grimm founded the company in Boston in 2011 after working together at Endeca. It was incorporated as Opti Systems in December 2011 and renamed Toast in May 2012.
Is Toast publicly traded? Yes. Toast lists Class A shares on the New York Stock Exchange under the ticker TOST and is a member of the S&P 400.
How does Toast make money? Mostly from payment processing fees on the $195.1 billion in gross payment volume it handled in FY2025. Subscription software and hardware make up the rest of its $6.15 billion in revenue.
What is Toast Tables? Toast Tables is the company's restaurant reservation and waitlist product, launched in April 2023. It competes with OpenTable and Resy and integrates with the Toast POS system.
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Where is Toast headquartered? 333 Summer Street in the Seaport District of Boston, Massachusetts.
Is Toast profitable? Yes. Toast reported $342 million in GAAP net income for FY2025, its first substantially profitable year, along with $633 million in adjusted EBITDA.
- Founded: 2011
- Headquarters: Boston, Massachusetts, United States
- Company Type: Publicly Traded
- Stock: NYSE: TOST
- Revenue: $6.15 billion (FY2025)
- Employees: Approximately 5,700
Where Is Toast Tables Made / Based?
- Headquarters: Boston, Massachusetts, USA
Toast Tables Categories & Tags
Toast Tables Ownership: Pros & Cons
Advantages
- +Bundled with the POS most independent US restaurants already evaluate
- +Guest data unifies with payment and order history automatically
- +Lower effective price than standalone reservation subscriptions
Considerations
- -Primarily valuable to existing Toast POS customers
- -Newer and smaller network than OpenTable or Resy for diner discovery
- -Reservations are a feature, not a product company, so roadmap depends on Toast priorities
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Sources & Further Reading
Competitors to Toast Tables
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Yelp | USA | 2013 | Mass market | United states | All Genders |
Learn More About Competitors
Competitive Analysis
Market Positioning: Toast Tables competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Toast Tables
Looking for brands with different ownership structures? These similar brands are not owned by Toast, Inc., giving you alternative choices that support different corporate structures.
Food Service RestaurantsCalifornia Pizza Kitchen
Owned by California Pizza Kitchen, Inc.
American casual dining restaurant chain known for innovative gourmet pizzas and California-inspired cuisine.
casual-diningpizzagourmet
Privately Owned
California Pizza Kitchen is privately owned, unlike Toast Tables which is under a publicly traded parent company.
Food Service RestaurantsDel Taco
Owned by Del Taco, Inc.
American quick-service restaurant chain specializing in Mexican-inspired cuisine. Founded in 1964. Owned by Yadav Enterprises since December 2025.
mexican-foodquick-servicetacos
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Del Taco is privately owned, unlike Toast Tables which is under a publicly traded parent company.
Food Service RestaurantsDin Tai Fung
Owned by Din Tai Fung
Taiwanese family-owned dumpling restaurant founded in 1958, operating 165-plus locations across 13 countries and posting the highest per-restaurant sales of any US chain.
chinese-fooddumplingscasual-dining
Privately Owned
Din Tai Fung is privately owned, unlike Toast Tables which is under a publicly traded parent company.
Food Service RestaurantsDunkin'
Owned by Inspire Brands
American quick-service restaurant chain specializing in coffee, donuts, and breakfast items. Owned by Inspire Brands. Reached 10,000 U.S. locations in October 2025.
donutscoffeebreakfast
Privately Owned
Dunkin' is privately owned, unlike Toast Tables which is under a publicly traded parent company.
Food Service RestaurantsFreddy's Frozen Custard & Steakburgers
Owned by Freddy's Frozen Custard & Steakburgers, Inc.
American casual dining restaurant chain specializing in frozen custard, steakburgers, and hot dogs.
frozen-custardsteakburgerscasual-dining
Privately Owned
Freddy's Frozen Custard & Steakburgers is privately owned, unlike Toast Tables which is under a publicly traded parent company.
Food Service RestaurantsGolden Corral
Owned by Golden Corral
American grill and buffet restaurant brand owned by Golden Corral Corporation and operated mainly by independent franchisees.
restaurantsbuffetsfranchising
Privately Owned
Golden Corral is privately owned, unlike Toast Tables which is under a publicly traded parent company.
Toast, Inc. Stock Information
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