Who Owns Swanson?
Swanson is owned by The Campbell's Company (NASDAQ: CPB), a publicly traded food company headquartered in Camden, New Jersey. The brand dates to 1899 when Swedish immigrant Carl Swanson founded a grocery business that pioneered canned chicken broth, and it remains the leading broth and stock brand in American kitchens under Campbell's ownership.
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Who Owns Swanson?
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History of Swanson
- Founded: 1899
- Founders: Carl Swanson
Carl Swanson, a Swedish immigrant, founded a wholesale grocery business in Omaha in 1899. His sons built it into Swanson and Sons, famous for the 1953 invention of the TV dinner, and the brand also became synonymous with canned chicken broth.
Campbell acquired the broth business, keeping the Swanson name on the premium broth and stock line while the frozen food business went a different path (the TV dinner legacy eventually became part of Pinnacle Foods, later Conagra). Under Campbell, Swanson is the category-leading broth brand in US grocery.
About
Is Campbell Soup Company still the company's name?
No. In 2024, the company formally rebranded from Campbell Soup Company to The Campbell's Company to reflect its diversified product portfolio that extends well beyond soup.
Is Campbell's publicly traded?
Yes. The Campbell's Company is publicly traded on the NASDAQ stock exchange under ticker CPB. The company has been publicly traded since 1954.
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Who owns Rao's Homemade pasta sauce?
Rao's Homemade is owned by The Campbell's Company, which acquired it through the purchase of Sovos Brands, Inc. in March 2024 for approximately $2.7 billion. In May 2026, Campbell's completed the acquisition of a 49 percent interest in La Regina, the privately held maker of Rao's tomato-based jarred pasta sauces.
Who makes Goldfish crackers?
Goldfish crackers are made by Pepperidge Farm, a subsidiary of The Campbell's Company. Goldfish was introduced by Pepperidge Farm in 1962 and has grown into one of the top-selling snack cracker brands in the United States.
Who makes Pepperidge Farm?
Pepperidge Farm is a wholly-owned subsidiary of The Campbell's Company. Campbell's acquired Pepperidge Farm from its founder Margaret Rudkin in 1961.
Where is Campbell's headquartered?
The Campbell's Company is headquartered in Camden, New Jersey, the same city where Joseph Campbell and Abraham Anderson founded the original company in 1869.
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What brands does Campbell's own in snacks?
Campbell's snack brands include Goldfish, Pepperidge Farm breads and cookies, Snyder's of Hanover pretzels, Cape Cod potato chips, Lance crackers, Late July organic snacks, Kettle Brand chips, and Snack Factory, all managed through its Snacks segment.
What is Campbell's annual revenue?
The Campbell's Company reported $10.3 billion in net sales for fiscal year 2025, a 6 percent increase driven by the Sovos Brands acquisition. FY2025 was a 53-week year. The company has lowered FY2026 guidance due to Snacks weakness and cost pressures.
Who is Campbell's CEO?
Mick Beekhuizen serves as CEO of The Campbell's Company. He has led the company through the Sovos Brands integration and the FY2026 strategic challenges in the Snacks segment.
- Founded:
- Headquarters:
- Company Type: Privately Held
Where Is Swanson Made / Based?
- Headquarters: Camden, New Jersey, USA
Swanson Categories & Tags
Swanson Ownership: Pros & Cons
Advantages
- +Category-leading broth brand for generations
- +Holiday cooking ritual drives predictable surges
- +Campbell's distribution dominance in the soup aisle
Considerations
- -Broth category faces homemade and premium bone broth pressure
- -Older brand skew needs younger cooking audience
- -Seasonal demand concentration
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Frequently Asked Questions About Swanson
Sources & Further Reading
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Competitors to Swanson
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Campbells | USA | 1987 | Mass market | United states | All Genders |
Learn More About Competitors
Competitive Analysis
Market Positioning: Swanson competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Swanson
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Au Vodka is privately owned, unlike Swanson which is under a publicly traded parent company.
Food BeverageBaby Ruth
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Food BeverageBarilla
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pastafooditalian
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Barilla is privately owned, unlike Swanson which is under a publicly traded parent company.
Food BeverageBrakebush
Owned by Brakebush Brothers, Inc.
Foodservice chicken brand of Brakebush Brothers, the Westfield, Wisconsin processor acquired by Hormel Foods for $1.06 billion in 2026.
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Brakebush is privately owned, unlike Swanson which is under a publicly traded parent company.
Food BeverageButterfinger
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candy-barchocolatepeanut-butter
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Butterfinger is privately owned, unlike Swanson which is under a publicly traded parent company.
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