
Ryobi is a wholly owned brand of Techtronic Industries Co. Ltd (HKEX: 0669), a Hong Kong-based global manufacturer founded in 1985 by Horst Julius Pudwill. TTI reported record revenue of US$15.3 billion in 2025. Ryobi is headquartered in Greenville, South Carolina, and is the world's number one DIY tool brand, with the 18V ONE+ battery platform offering compatibility across more than 300 tools.
Parent Company
Acquired
2000
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Ryobi | Techtronic Industries Company Limited | Wholly owned |
Ryobi Limited was founded in 1943 in Japan. The company initially manufactured industrial machinery and equipment. Over the following decades, Ryobi expanded into power tools, outdoor equipment, and printing presses, establishing itself as a diversified manufacturer in Japan and Asia.
In the 1980s and 1990s, Ryobi expanded into North American markets with cordless power tools and outdoor equipment aimed at DIYers and homeowners. The brand gained recognition for offering capable tools at competitive prices, positioning itself below professional-grade brands like Milwaukee and DeWalt but above budget brands.
The 18V ONE+ battery system launched in 1996. This platform allowed consumers to use the same battery across multiple tools, eliminating the need to buy separate batteries and chargers for each tool. The ONE+ system became one of the most successful battery compatibility platforms in the consumer tool market and remains in production today, with more than 300 compatible tools.
Techtronic Industries acquired the Ryobi power tool brand in 2000, bringing it under Hong Kong-based ownership. TTI had already been manufacturing power tools as an OEM supplier, and the Ryobi acquisition gave TTI a recognized consumer brand. Under TTI's ownership, Ryobi expanded its product line significantly, particularly in cordless tool technology and battery-powered outdoor equipment.
In the 2000s and 2010s, Ryobi expanded its outdoor power equipment line to include battery-powered lawn mowers, leaf blowers, chainsaws, string trimmers, and pressure washers. This positioned Ryobi to benefit from the broader industry shift from gas-powered to cordless outdoor equipment.
In 2025, Ryobi grew 5.4% in local currency, marking the second consecutive year of mid-single-digit revenue growth following the post-pandemic adjustment period of 2022-23. Power Tools grew high-single-digit while Outdoor grew low-single-digit, as certain major storm events from 2024 did not recur in 2025. TTI announced it expects the core Milwaukee and Ryobi businesses to grow revenue mid-to-high single digits in 2026.
Who owns Techtronic Industries?
Techtronic Industries Company Limited is a publicly traded corporation listed on the Hong Kong Stock Exchange under stock code 0669. The Pudwill family, led by co-founder Horst Julius Pudwill, remains the company's largest shareholder. The remaining ownership is held largely by institutional investors at North American and European firms. TTI is a constituent of the Hang Seng Index and trades in the US through ADRs under symbol TTNDY.
What brands does TTI own?
TTI owns Milwaukee, Ryobi, AEG, Hoover, Oreck, Vax, Dirt Devil, Empire, Stiletto, and Homelite. Milwaukee is the flagship professional power tool brand, and Ryobi is the number one consumer cordless tool brand. The company also previously owned the HART brand but exited that business in 2025. TTI produces power tools, outdoor power equipment, and floor care products across its brand portfolio.
What was TTI's FY2025 financial performance?
TTI reported record revenue of US$15.3 billion in FY2025, up 4.4 percent from US$14.62 billion in 2024. Net profit increased 6.8 percent to US$1.2 billion. EBIT grew 5.2 percent to US$1.34 billion, with an EBIT margin of 8.8 percent. Gross profit margin improved 91 basis points to 41.2 percent. Free cash flow was nearly US$1.4 billion, and the company ended the year in a net cash position of US$700 million.
Why is Ryobi only sold at Home Depot?
Ryobi has been the exclusive power tool and outdoor power equipment brand sold through The Home Depot since 2001, when TTI formed a partnership with the retailer. This exclusive arrangement gives Ryobi prime shelf placement and co-marketing support in the largest home improvement retail chain in the United States. In return, Home Depot gets a differentiated brand that competitors like Lowe's cannot carry. The partnership has been recognized with Home Depot naming Ryobi as Vendor of the Year and Innovator of the Year.
How did TTI acquire Milwaukee?
In 2004, TTI announced it would acquire the electric power tool and accessories business of Atlas Copco AB, a Swedish industrial company. The deal, completed in 2005, included Milwaukee Electric Tool Corporation, AEG Power Tools, and the DreBo brand. The net cash consideration was US$626.6 million on a debt-free basis. At the time, Milwaukee was an 80-year-old brand and one of the most respected names in professional tools. Under TTI's ownership, Milwaukee has grown from approximately US$500 million in revenue to a multi-billion dollar global business.
What is the forced labor controversy at Milwaukee Tool?
In 2023, a media report alleged that Chinese prison laborers were forced to make work gloves for Milwaukee Tool. Bipartisan US lawmakers sent a letter questioning Milwaukee Tool's supply chain oversight and asking whether the company had independently investigated the claims. Milwaukee Tool stated it "found no evidence to support the claims being made" and said its supplier code of conduct prohibits forced labor. US law bans products made through forced labor. The outcome of further investigation has not been publicly reported.
What is TTI's outlook for 2026?
TTI expects core Milwaukee and Ryobi businesses to grow revenue mid-to-high single digits on a blended basis in 2026. This growth will be partially offset by the voluntary exit of the HART business (US$156 million in 2025 revenue) and continued rationalization of the floor care business. The company said it is off to a strong start in 2026 and looks forward to another year of solid results.
Battery Safety Recalls: Like all power tool manufacturers using lithium-ion batteries, Ryobi has experienced product recalls related to battery safety. Lithium-ion batteries can overheat, posing fire and burn risks. The Consumer Product Safety Commission (CPSC) has issued recalls for various Ryobi battery models over the years. These recalls are typical of the power tool industry and affect all major brands. Ryobi has implemented battery safety improvements and enhanced quality control processes in response.
Tariff Impact (2025): In 2025, TTI faced significant tariff headwinds that affected its product strategy. At peak tariff levels, TTI suspended certain Milwaukee product sales and promotions that were disproportionately affected by tariffs. While this primarily affected Milwaukee rather than Ryobi, TTI responded by optimizing its manufacturing footprint, migrating impacted products to lower tariff jurisdictions. This demonstrates a supply chain vulnerability that affects all TTI brands, including Ryobi.
HART Brand Exit: TTI announced the voluntary exit of the HART brand, which generated US$156 million in revenue in 2025. While HART is a separate brand from Ryobi, its exit reflects challenges in the budget tool segment and TTI's strategic decision to focus on its core Milwaukee and Ryobi brands. The HART exit resulted in one-time write-offs of intangible assets.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Kingfisher | United Kingdom | 2010 | Mass market | United kingdom | All Genders | |
| Chervon | Germany | 1922 | Premium | Europe | All Genders |
Conglomerates IndustrialOwned by Kingfisher plc
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Market Positioning: Ryobi competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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