Who Owns Purely Elizabeth?

Purely Elizabeth has built sustainability and ethical certifications into its brand identity since its founding. The brand's certifications are independently verified rather than self-reported.

B Corp Certification: Purely Elizabeth has been a Certified B Corporation since 2015. B Corp certification is administered by B Lab and requires companies to meet verified standards of social and environmental performance, accountability, and transparency. Purely Elizabeth's B Corp status can be verified in the B Lab directory.

USDA Organic: Purely Elizabeth products are USDA Organic certified, verifying that ingredients are produced without synthetic pesticides, fertilizers, or genetically modified organisms.

Non-GMO Project Verified: The brand's products are Non-GMO Project Verified, providing independent verification that products are produced without genetic engineering.

Certified Gluten-Free: Purely Elizabeth products are certified gluten-free, verifying that products meet the FDA standard of less than 20 parts per million of gluten.

Certified Vegan and Paleo/Keto (select): Select Purely Elizabeth products are Certified Vegan and Certified Paleo or Keto by the Paleo Foundation.

1% for the Planet: Purely Elizabeth is a member of 1% for the Planet, committing to donate at least 1% of annual sales to environmental causes.

WBENC Women-Owned: The brand is certified as women-owned by the Women's Business Enterprise National Council (WBENC), reflecting founder Elizabeth Stein's leadership.

Regenerative Organic Ingredients: The brand has made commitments to regenerative organic ingredient sourcing, though specific certifications and targets are not detailed in public reporting.

May 2021 Class Action (Meraz et al v. Purely Elizabeth, LLC): A class-action lawsuit was filed in the U.S. District Court for the Northern District of California alleging that Purely Elizabeth falsely advertised the protein content of its products on labels. The case was voluntarily dismissed with prejudice, meaning it cannot be refiled. The dismissal suggests the case was resolved, though the terms of any resolution were not publicly disclosed.

January 2020 Voluntary Recall (Chocolate Sea Salt Probiotic Granola): Purely Elizabeth issued a voluntary recall of pouches of Chocolate Sea Salt Probiotic Granola due to a mislabeling error that resulted in undeclared walnut allergen on the packaging. The recall was initiated to protect consumers with walnut allergies. No illnesses were reported.

May 2019 Voluntary Recall (Grain-Free Granolas and Bars): Purely Elizabeth issued a voluntary recall of grain-free granolas and bars due to possible foreign matter contamination, including glass, plastic, and rocks. The recall was initiated after the company identified the potential contamination. No injuries were reported.

2023 California Prop 65 60-Day Notice: A 60-day notice was filed under California's Proposition 65 (Calsafe Research Center, Inc. v. Purely Elizabeth LLC) regarding lead in Vanilla Pecan Oatmeal with Collagen. Proposition 65 requires businesses to provide warnings about exposures to chemicals that cause cancer or reproductive toxicity. The notice alleged that the product contained lead at levels requiring a warning under Prop 65. The resolution of this matter is not publicly documented.