
Pure Storage is the former corporate name and continuing product brand of Everpure, Inc. (NYSE: PSTG), a publicly traded data storage company headquartered in Santa Clara, California. Founded in 2009 by John Colgrove and John Hayes, the company pioneered all-flash enterprise storage with FlashArray and FlashBlade. It renamed itself Everpure in February 2026 after reporting $3.66 billion in fiscal 2026 revenue.
Parent Company
Founded
2009
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Pure Storage | Everpure, Inc. | Brand division |
John "Coz" Colgrove and John Hayes founded the company in October 2009 in Mountain View under the forgettable legal name Os76, Inc. Both were storage veterans: Colgrove came from Veritas and Symantec engineering, Hayes from an investment background. Their premise was simple: enterprise storage was still built for spinning disk, and flash memory would change everything if someone wrote the software for it.
The first FlashArray shipped in 2012. Instead of adapting disk-era software, Pure wrote Purity, an operating environment built around flash's characteristics, and sold the array on simplicity: no tiering, no tuning, and a subscription model called Evergreen that kept controllers current without forklift upgrades.
Pure Storage went public on the NYSE in October 2015 at $17 per share. Growth came from displacing EMC, NetApp, and HPE arrays in virtualization and database workloads, then from FlashBlade, launched in 2016 for unstructured file and object data as AI and analytics workloads grew.
Portworx, acquired in 2020 for roughly $370 million, added Kubernetes-native storage and data services, pushing the brand into cloud-native infrastructure.
The hyperscaler design win was the business inflection of the 2020s. In fiscal 2026 the company began shipping flash and software to a major hyperscaler, widely reported as Meta, that uses Pure's Purity software to manage NAND procured through its own supply chain.
On February 23, 2026 the company renamed itself Everpure, Inc., arguing it had moved from storage hardware into data management. Fiscal 2026 results, reported days later, showed $3.66 billion in annual revenue and the first billion-dollar quarter in company history.
What is Everpure, Inc.?
Everpure, Inc. is the new name of Pure Storage, Inc., adopted on February 23, 2026. It is a public data infrastructure company on the NYSE under the unchanged ticker PSTG, selling FlashArray, FlashBlade, Portworx, and subscription services to enterprises and hyperscalers.
Is Everpure publicly traded?
Yes. Everpure trades on the New York Stock Exchange under the ticker PSTG, the same listing used since the 2015 IPO. The rename required no shareholder vote and changed no share structure.
Who founded the company?
John "Coz" Colgrove and John Hayes founded the company in October 2009 in Mountain View, California, originally as Os76, Inc. Colgrove remains chief visionary officer while Charles Giancarlo serves as chairman and CEO.
Why did Pure Storage become Everpure?
Management said the company had outgrown the storage label after expanding into data management, governance, and its Enterprise Data Cloud platform. The Everpure name, derived from the long-running Evergreen subscription concept, is meant to signal a "living" platform rather than a hardware vendor.
How big is Everpure?
Fiscal 2026 revenue was $3.66 billion with approximately 6,000 employees and more than 14,500 customers, including about 64% of the Fortune 500. Subscription ARR stands at $1.92 billion.
What happened to the Pure Storage brand?
Pure Storage persists as a product identity: FlashArray, FlashBlade, Pure1, and Evergreen all keep their names under the Everpure corporate umbrella. Only the legal corporate name and investor-facing identity changed.
Pure Storage has been a repeated Leader in the Gartner Magic Quadrant for Primary Storage, often scoring highest on ability to execute. Its customer experience scores, including a certified NPS of 84, are regularly cited by independent analysts as best in enterprise infrastructure. Fortune and Great Place to Work lists have included the company among top technology employers.
No direct competitors found in the same category. This could be because Pure Storageoperates in a unique market segment or we're still building our competitor database.
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Berlin-developed digital audio workstation for music production and live performance, created by Ableton AG and first released in 2001.
Ableton Live is privately owned, unlike Pure Storage which is under a publicly traded parent company.
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High-performance KVM-over-IP switches and extenders for mission-critical IT, broadcast, and control rooms.
Adder Technology is privately owned, unlike Pure Storage which is under a publicly traded parent company.
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The world's largest travel eSIM marketplace, offering data packages for more than 200 countries and regions to over 20 million users.
Airalo is privately owned, unlike Pure Storage which is under a publicly traded parent company.
Technology SoftwareOwned by Alation, Inc.
Data intelligence platform brand of Alation, Inc., the Redwood City company that pioneered the enterprise data catalog.
Alation is privately owned, unlike Pure Storage which is under a publicly traded parent company.
Technology SoftwareOwned by Aleph Alpha GmbH
German sovereign AI brand behind the Luminous models and PhariaAI platform, merging with Cohere in a September 2026 deal.
Aleph Alpha is privately owned, unlike Pure Storage which is under a publicly traded parent company.
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