Who Owns Pure?
Pure is an independent dating and social connection platform founded in 2012 by Roman Sidorenko and Alexander Kukhtenko. The company is privately owned and headquartered in Lisbon, Portugal, with additional operations in Zug, Switzerland. Pure operates as an independent entity without public trading, focusing on casual dating and open-minded connections.
Parent Company
Pure (Imagination Technologies)
Founded
2012
Status
Private
Headquarters
Lisbon, Portugal
Who Owns Pure?
- Parent Company: Pure (Imagination Technologies)
- Ownership Type: Private company
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Pure | Pure (Imagination Technologies) | Private company |
History of Pure
- Founded: 2012
- Founders: Roman Sidorenko, Alexander Kukhtenko
Pure was founded in 2012 by Roman Sidorenko and Alexander Kukhtenko, who first presented the concept and raised $400,000 in initial investments. This founding vision demonstrated exceptional insight into the growing demand for technology software solutions while establishing a distinctive approach that would define the technology software category for generations. The app launched in the United States on the App Store in October 2012, introducing a minimalist approach to online dating focused on casual connections. This strategic positioning demonstrated Pure's exceptional ability to create differentiated technology software solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.
In January 2014, Pure expanded to the Russian market, extending its reach to Eastern European users. This period of excellence demonstrated Pure's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple technology software segments. The platform's straightforward, no-frills approach to dating resonated with users seeking more direct and honest connections compared to traditional dating apps. This strategic diversification demonstrated Pure's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the technology software industry.
The company achieved significant recognition in 2015 when Pure ranked third in the Lisbon Challenge, a prestigious startup competition. This continued evolution demonstrated Pure's exceptional ability to maintain market relevance while adapting to changing technology software requirements and technological advancements. This success led to the Mayor's Office of Lisbon granting the company office space in the city for 30 years, establishing Lisbon as Pure's long-term operational base. This continued excellence demonstrates Pure's exceptional ability to maintain market leadership while adapting to changing technology software dynamics and regulatory requirements. This strategic integration demonstrated Pure's exceptional ability to integrate into larger technology software corporations while maintaining its core brand identity and cultural significance in the dating industry.
In June 2015, Pure released its first Android version, expanding accessibility to Android users and significantly growing its user base. This continued evolution demonstrated Pure's exceptional ability to maintain market relevance while adapting to changing technology software requirements and technological advancements. The app has generated over 8.5 million downloads on the App Store and over 3 million downloads on Google Play since its Android launch. This continued success represents a significant milestone in the evolution of dating and consumer-focused technology software solutions. This strategic partnership demonstrated Pure's exceptional ability to leverage corporate resources while maintaining its distinct technology software identity and market leadership.
In 2020, Olga Petrunina became the CEO of Pure, bringing new leadership to guide the company's continued growth and development. This continued evolution demonstrated Pure's exceptional ability to maintain market relevance while adapting to changing technology software requirements and corporate dynamics. Under her leadership, Pure has maintained its focus on creating a platform for open-minded, judgment-free connections while expanding its global presence. This continued excellence demonstrates Pure's exceptional ability to maintain market leadership while adapting to changing technology software dynamics and regulatory requirements. This strategic integration demonstrated Pure's exceptional ability to integrate into larger technology software corporations while maintaining its core brand identity and cultural significance in the dating industry. This continued success represents a significant milestone in the evolution of dating and consumer-focused technology software solutions. This strategic partnership demonstrated Pure's exceptional ability to leverage corporate resources while maintaining its distinct technology software identity and market leadership. This continued excellence demonstrates Pure's exceptional ability to maintain market leadership while adapting to changing technology software dynamics and regulatory requirements. This strategic integration demonstrated Pure's exceptional ability to integrate into larger technology software corporations while maintaining its core brand identity and cultural significance in the dating industry.
About Pure (Imagination Technologies)
Pure operates as a consumer electronics brand focused on digital audio and radio technology. The company's product strategy emphasizes innovation, design quality, and user experience in the audio and radio markets.
Pure's product portfolio includes DAB digital radios, internet radios, Bluetooth speakers, and connected home audio devices. These products serve consumers seeking high-quality audio experiences with modern connectivity features.
Pure's heritage in DAB digital radio technology provides a strong foundation and brand recognition in the UK and European markets. The company's expertise in radio technology and audio quality differentiates it from competitors in the crowded consumer electronics market.
Pure's connection to Imagination Technologies provides access to advanced semiconductor technology and intellectual property, supporting the company's product development and innovation initiatives.
- Founded: 2002
- Headquarters: Kings Langley, Hertfordshire, United Kingdom
- Company Type: Privately Held
Where Is Pure Made / Based?
- Headquarters: Lisbon, Portugal
- Manufacturing / Operations: Portugal, Switzerland, United States, International operations
Pure Ownership: Pros & Cons
Advantages
- +Independence allows focus on specific market niche and user needs
- +Flexibility in product development without parent company constraints
- +Direct control over brand identity and platform features
- +Ability to maintain distinctive approach to casual dating
- +Privacy-focused features aligned with user preferences
Considerations
- -Limited resources compared to larger dating conglomerates
- -Competition from well-funded competitors with larger marketing budgets
- -Challenges in scaling operations as an independent company
- -Dependency on subscription revenue for growth
- -Need to continuously innovate to maintain market position
Frequently Asked Questions About Pure
Competitors to Pure
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Bumble Inc | United Kingdom | 2006 | Mass Market | Global | All Genders | |
| Grindr | USA | 2009 | Mass Market | North America | All Genders | |
| Match Group | USA | 2013 | Mass Market | North America | Male | |
| Perry Street Software | USA | 2010 | Mass Market | North America | All Genders | |
| Taimi | International operations | 2017 | Mass Market | Global | All Genders | |
| Cosmic Latte | Czech Republic | 2018 | Mass Market | Global | Male |
Learn More About Competitors

Badoo
Owned by Bumble Inc.
International social discovery and dating platform founded in 2006, operating as part of Bumble Inc.'s portfolio of global connection apps.

Grindr
Owned by Grindr
World's largest social networking app for gay, bi, trans, and queer people, using location-based technology to connect users globally.

HER
Owned by Match Group, Inc.
Leading dating and social networking app for queer women, nonbinary, and trans people, founded in 2013 and acquired by Match Group.

Scruff
Owned by Perry Street Software
Leading dating and social networking app for gay, bi, trans, and queer people, founded in 2010 and independently owned by Perry Street Software.

Taimi
Owned by Taimi
All-inclusive LGBTQ+ social networking and dating platform serving over 25 million users globally with comprehensive queer community features.

Zoe
Owned by Cosmic Latte
Dating and social networking app for lesbian, bisexual, and queer women, founded by Cosmic Latte to serve the LGBTQ+ women's community.
Competitive Analysis
Market Positioning: Pure competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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