
Poshmark is owned by Naver Corporation, the South Korean internet company listed on the Korea Exchange under ticker 035420. Naver acquired Poshmark in January 2023 for approximately $1.2 billion, taking the marketplace private. Poshmark operates from Redwood City, California, and has been led since October 2025 by CEO Namsun Kim, a former Naver chief financial officer.
Parent Company
Acquired
2023
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Poshmark | Naver Corporation | Subsidiary |
Manish Chandra, Tracy Sun, Gautam Golwala, and Chetan Pungaliya founded Poshmark in 2011 in Chandra's Redwood City garage, building a mobile-first marketplace for buying and selling secondhand fashion. The concept paired social features, Posh Parties, follows, and comments, with a simple flat-fee commission model: $2.95 on sales under $15 and 20 percent above that.
The social mechanic drove engagement that pure marketplaces lacked. Sellers built followings, curated "closets," and shared listings, generating a community layer that differentiated Poshmark from eBay and Craigslist. Venture funding from Mayfield, GGV, and others scaled the platform through the 2010s.
Poshmark went public on the NASDAQ in January 2021 under ticker POSH, riding the pandemic e-commerce surge to a debut valuation above $3 billion. The stock struggled as growth normalized and marketing costs rose, falling well below its IPO price by 2022.
Naver announced its acquisition in October 2022 and completed it in January 2023 for about $1.2 billion. Under Naver, Poshmark integrated AI-powered search and listing tools from the parent's technology stack and expanded its community, which Naver reports exceeds 150 million registered users with cumulative gross merchandise value above $10 billion. The 2025 CEO transition placed longtime Naver executive Namsun Kim in charge, with a mandate to improve profitability through AI-driven discovery and ad formats.
Is Naver publicly traded?
Yes. Naver Corporation trades on the Korea Exchange under ticker 035420 and is accessible to U.S. investors through OTC markets under NHNCF. It is among the largest KOSPI components.
Who owns Naver?
Naver is widely held by institutional and public shareholders. Founder Lee Hae-jin serves as chairman and remains the most influential individual shareholder, though the company is broadly held.
When was Naver founded?
Lee Hae-jin founded Naver in 1999 in Seongnam, South Korea, after leaving Samsung SDS. The search engine launched to dominance in the early 2000s through its Knowledge iN service.
Who is the CEO of Naver?
Choi Soo-yeon has served as chief executive officer since 2022. Founder Lee Hae-jin serves as chairman of the board.
What does Naver own?
Naver operates its search and portal platform plus businesses including Smart Store, Naver Pay, Webtoon Entertainment (majority-owned and NASDAQ-listed), Naver Cloud, the U.S. resale site Poshmark, and a major stake in Spain's Wallapop.
What is Naver's annual revenue?
For fiscal 2025, Naver reported revenue of KRW 12.04 trillion, up 12.1 percent year over year, with operating profit of KRW 2.21 trillion, an 18.3 percent margin.
Where is Naver headquartered?
Naver is headquartered in Seongnam, Gyeonggi Province, South Korea, at the Green Factory building in the Bundang district.
Poshmark's core model is inherently circular: every sale extends a garment's life and avoids new production. The company cites secondhand shopping as a structural reduction in fashion waste, though it does not hold a B Corp certification as of late 2026.
The platform publishes periodic resale market reports quantifying circular-economy trends, and its model eliminates manufacturing footprint entirely since it never produces goods. Critics note that shipping emissions and packaging from millions of individual shipments partially offset reuse benefits.
On governance, the platform enforces a zero-tolerance counterfeit policy with Posh Authenticate, its in-house authentication service for luxury items above a price threshold, addressing the resale industry's largest trust issue.
Counterfeits are the platform's longest-running controversy. Like all peer marketplaces, Poshmark has faced disputes over fake luxury goods, responding with authentication services, refund guarantees, and seller bans, though enforcement critics argue gaps remain in lower-priced categories.
The company faced a 2021 class action over accessibility, alleging the platform did not accommodate visually impaired users, settled through remediation commitments. Seller disputes over shipping costs, the flat $7.67 label price, and the 20 percent fee structure have periodically driven sellers to competing platforms.
At the parent level, Naver's acquisition drew attention to data flows between the U.S. platform and its Korean owner, though no regulatory action has resulted. Korean analysts have publicly questioned the deal's return on investment given Poshmark's modest post-acquisition growth.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Goat Group | USA | 2015 | Premium | Global | All Genders |
Market Positioning: Poshmark competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Whatnot is privately owned, unlike Poshmark which is under a publicly traded parent company.
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Bass Pro Shops is privately owned, unlike Poshmark which is under a publicly traded parent company.
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Books-A-Million is privately owned, unlike Poshmark which is under a publicly traded parent company.
Retail EcommerceOwned by Great American Outdoors Group LLC
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Cabela's is privately owned, unlike Poshmark which is under a publicly traded parent company.
Retail EcommerceOwned by Fanatics, Inc.
The licensed sports merchandise division of Fanatics Inc., selling official fan gear, jerseys, and apparel for the NFL, NBA, MLB, NHL, and hundreds of teams.
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Retail EcommerceOwned by Giant Eagle, Inc.
Pittsburgh-area supermarket chain founded in 1931, operating about 200 stores across five states. Family owned; Kroger announced a $1.65 billion acquisition in July 2026, expected to close in 2027.
Giant Eagle is privately owned, unlike Poshmark which is under a publicly traded parent company.
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