
Popular Science is owned by Ziff Davis, Inc. (NASDAQ: ZD), which acquired the publication from Recurrent Ventures in May 2026 alongside Dwell, Domino, and Business of Home. PopSci joined Ziff Davis's Technology division, ending five years under Recurrent, which had inherited the brand from North Equity's 2020 purchase of Bonnier's US titles. The magazine, founded in 1872, publishes digitally.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Popular Science | Ziff Davis, Inc. | Wholly owned |
Edward L. Youmans founded Popular Science in New York in 1872 to disseminate scientific knowledge to lay readers, making it one of the oldest continuously published magazines in the United States. Through the twentieth century it became an institution of American popular science journalism, covering aviation, the space race, computing, and consumer technology for a mass audience.
Times Mirror acquired the magazine in 1986, and it passed to Time Inc. through the 2000 sale of Times Mirror Magazines. Swedish publisher Bonnier bought it in 2007 as part of its purchase of Time Inc.'s enthusiast titles. Bonnier sold its US magazine group to North Equity, the venture equity firm backed by Bonnier itself, in late 2020, and the titles transferred to North Equity's operating company Recurrent Ventures in 2021.
The print magazine ceased regular issues in 2020 as PopSci shifted to an all-digital model, later introducing a quarterly digital magazine format. Under Recurrent the brand weathered the broader portfolio's restructuring, including November 2023 layoffs that cut roughly half its staff as the company redirected resources toward video. In March 2025 Popular Science launched a FAST streaming channel through a partnership with Underknown, its first major move into video distribution.
Ziff Davis acquired the publication in May 2026 as part of its purchase of four Recurrent titles. The deal placed a 154-year-old magazine inside a portfolio that includes CNET, Mashable, and PCMag, reuniting PopSci with a corporate owner focused on technology journalism for the first time since the Time Inc. era.
Is Ziff Davis publicly traded?
Yes. Ziff Davis, Inc. trades on Nasdaq under the ticker ZD. It has been public since its 1999 IPO as j2 Global.
Who owns Ziff Davis?
Ziff Davis is a public company owned by institutional investors and other shareholders. No single holder controls it. Vivek Shah is CEO.
Does Ziff Davis own IGN?
Yes. Ziff Davis owns IGN through its subsidiary IGN Entertainment, acquired in 2013 when the company was still named j2 Global.
What was j2 Global?
j2 Global was the former name of Ziff Davis, Inc., a cloud services company founded in 1995 that accumulated digital media properties over two decades. It adopted the Ziff Davis name in October 2021 after buying the publishing brand in 2012.
How much revenue does Ziff Davis make?
Ziff Davis reported revenue of $1.45 billion for fiscal 2025, up 3.5 percent, with adjusted EBITDA of $495.1 million and net income of $47.4 million.
Why is Ziff Davis cutting staff?
Google referral traffic to its sites fell more than 50 percent over two years as AI search features absorbed clicks, and gaming advertising weakened. The company ran cost programs in 2025 and 2026 that produced layoffs across IGN, CNET, and other properties.
Popular Science's annual Best of What's New awards, running since 1988, rank among the most recognized editorial franchises in technology journalism, evaluating hundreds of products and innovations across categories each year. The magazine's historical archive, covering everything from early aviation to the moon landing, is frequently cited as a primary source in histories of American science and technology.
The brand's recent controversies are industry-level rather than editorial. The November 2023 Recurrent layoffs that reduced its staff drew media coverage as an example of private equity-era cost cutting in publishing. Critics have periodically questioned editorial direction as the magazine shifted between print, digital-only, and commerce-driven formats through successive owners. No legal or regulatory actions involving the publication are on record.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| India Today Group | India | 1975 | Mass market | India | All Genders | |
| Vox Media | USA | 1968 | Premium | United states | All Genders | |
| Conde Nast | USA | 1993 | Category leader | Global | All-consumers |
Media EntertainmentOwned by India Today Group
Indian English-language news magazine and multimedia brand published weekly since 1975, owned by the India Today Group and covering politics, current affairs, business, and culture.
Media EntertainmentOwned by Vox Media
Biweekly magazine covering New York City life, culture, politics, and business, now part of Vox Media\'s digital portfolio.
Media EntertainmentOwned by Condé Nast
American technology and culture magazine founded in San Francisco in 1993, owned by Condé Nast. Covers technology, science, business, politics, and culture through digital and print formats.
Market Positioning: Popular Science competes with 3 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Ziff Davis, Inc., giving you alternative choices that support different corporate structures.
Media EntertainmentOwned by India Today Group
Indian English-language news magazine and multimedia brand published weekly since 1975, owned by the India Today Group and covering politics, current affairs, business, and culture.
India Today is privately owned, unlike Popular Science which is under a publicly traded parent company.
Media EntertainmentOwned by Vox Media
Biweekly magazine covering New York City life, culture, politics, and business, now part of Vox Media\'s digital portfolio.
New York Magazine is privately owned, unlike Popular Science which is under a publicly traded parent company.
Media EntertainmentOwned by Condé Nast
American technology and culture magazine founded in San Francisco in 1993, owned by Condé Nast. Covers technology, science, business, politics, and culture through digital and print formats.
Wired is privately owned, unlike Popular Science which is under a publicly traded parent company.
Media EntertainmentOwned by Warner Bros. Discovery
American cable news network owned by Warner Bros. Discovery, a wholly owned subsidiary of Skydance since October 6, 2026, placing CNN under the same parent as CBS News.
CNN is privately owned, unlike Popular Science which is under a publicly traded parent company.
Media EntertainmentOwned by Warner Bros. Discovery
American factual entertainment cable network owned by Warner Bros. Discovery, a wholly owned subsidiary of Skydance since October 6, 2026.
Discovery Channel is privately owned, unlike Popular Science which is under a publicly traded parent company.
Media EntertainmentOwned by Forbes Media LLC
American business media brand founded in 1917, majority-owned by Hong Kong investment group Integrated Whale Media since 2014, based in Jersey City, New Jersey.
Forbes is privately owned, unlike Popular Science which is under a publicly traded parent company.
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