
Performance Foodservice is the flagship broadline distribution brand of Performance Food Group Company (NYSE: PFGC), the third-largest U.S. foodservice distributor. Operating from Richmond, Virginia, the brand delivers more than 250,000 food and food-related products to restaurants, schools, and institutional kitchens across a network of 155 distribution centers.
Parent Company
Founded
2002
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Performance Foodservice | Performance Food Group Company | Brand division |
The Performance name descends from one of the two companies that merged to form today's Performance Food Group in 2002: the original Performance Food Group, a foodservice distributor, combined with Richmond-based purchasing cooperative Pocahontas Foods USA.
Through the 2000s the brand grew as a regional-to-national broadliner, then expanded under private equity ownership after Blackstone and Wellspring took the company private in 2008. When PFG returned to public markets in 2015, Performance Foodservice was its principal market-facing identity.
The brand's scale changed most through acquisition. The 2021 addition of Reinhart Foodservice extended reach across the Midwest and East, and the October 2024 acquisition of Cheney Brothers, valued around $2.1 billion, substantially deepened coverage in the Southeast. The 2025 acquisition of José Santiago extended the model into Puerto Rico.
Through fiscal 2025 the Foodservice segment anchored PFG's growth to $63.3 billion in net sales, with the brand's independent-restaurant focus cited by management as the engine of organic share gains alongside acquisition contributions.
What does Performance Food Group own?
PFG owns a portfolio of distribution businesses: the Performance Foodservice broadline operation, Core-Mark convenience wholesale, Vistar specialty distribution, and acquired regional names including Cheney Brothers, Reinhart Foodservice, and José Santiago. It also owns private-label product brands such as West Creek.
Is Performance Food Group publicly traded?
Yes. PFG trades on the New York Stock Exchange under ticker PFGC. It listed in October 2015 after being taken private by Blackstone and Wellspring in 2008, and its market capitalization reached approximately $14 billion by the end of fiscal 2025.
Who founded Performance Food Group?
PFG was formed in 2002 by the merger of Pocahontas Foods USA and Performance Food Group, two regional distributors, rather than founded by an individual. George Holm has led the company as CEO through its public era and serves as chairman and CEO.
Where is Performance Food Group headquartered?
PFG is headquartered in the Richmond, Virginia area, in Goochland County. The company operates 155 distribution centers across North America but keeps its corporate base in the Richmond region where predecessor Pocahontas Foods was founded.
How many brands does Performance Food Group own?
PFG operates a small set of distribution brands: Performance Foodservice, Core-Mark, Vistar, Cheney Brothers, Reinhart, and José Santiago, plus private-label product lines like West Creek. It distributes other manufacturers' food brands rather than owning consumer-facing brands itself.
Who owns Performance Food Group?
PFG is owned by public shareholders with no controlling owner. Major institutional holders include Vanguard, BlackRock, and State Street. Chairman and CEO George Holm leads the company.
No direct competitors found in the same category. This could be because Performance Foodserviceoperates in a unique market segment or we're still building our competitor database.
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