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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
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  3. Food & Beverage
  4. Performance Foodservice
Performance Foodservice logo
Food & Beverage

Who Owns Performance Foodservice?

Performance Foodservice is the flagship broadline distribution brand of Performance Food Group Company (NYSE: PFGC), the third-largest U.S. foodservice distributor. Operating from Richmond, Virginia, the brand delivers more than 250,000 food and food-related products to restaurants, schools, and institutional kitchens across a network of 155 distribution centers.

Parent Company

Performance Food Group Company

Founded

2002

Status

Publicly Traded

Headquarters

Richmond, Virginia, USA

mass marketUnited StatesOfficial Website

Who Owns Performance Foodservice?

  • Parent Company: Performance Food Group Company
  • Ownership Type: Brand division
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: PFGC
BrandParent CompanyOwnership Type
Performance FoodservicePerformance Food Group CompanyBrand division

Where to Buy

Disclosure: We may earn commission from purchases
AmazonPerformance Foodservice on Amazon

History of Performance Foodservice

  • Founded: 2002
  • Founders: Merged entity (Pocahontas Foods USA and Performance Food Group)

The Performance name descends from one of the two companies that merged to form today's Performance Food Group in 2002: the original Performance Food Group, a foodservice distributor, combined with Richmond-based purchasing cooperative Pocahontas Foods USA.

Through the 2000s the brand grew as a regional-to-national broadliner, then expanded under private equity ownership after Blackstone and Wellspring took the company private in 2008. When PFG returned to public markets in 2015, Performance Foodservice was its principal market-facing identity.

The brand's scale changed most through acquisition. The 2021 addition of Reinhart Foodservice extended reach across the Midwest and East, and the October 2024 acquisition of Cheney Brothers, valued around $2.1 billion, substantially deepened coverage in the Southeast. The 2025 acquisition of José Santiago extended the model into Puerto Rico.

Through fiscal 2025 the Foodservice segment anchored PFG's growth to $63.3 billion in net sales, with the brand's independent-restaurant focus cited by management as the engine of organic share gains alongside acquisition contributions.

About Performance Food Group Company

What does Performance Food Group own?
PFG owns a portfolio of distribution businesses: the Performance Foodservice broadline operation, Core-Mark convenience wholesale, Vistar specialty distribution, and acquired regional names including Cheney Brothers, Reinhart Foodservice, and José Santiago. It also owns private-label product brands such as West Creek.

Is Performance Food Group publicly traded?
Yes. PFG trades on the New York Stock Exchange under ticker PFGC. It listed in October 2015 after being taken private by Blackstone and Wellspring in 2008, and its market capitalization reached approximately $14 billion by the end of fiscal 2025.

Who founded Performance Food Group?
PFG was formed in 2002 by the merger of Pocahontas Foods USA and Performance Food Group, two regional distributors, rather than founded by an individual. George Holm has led the company as CEO through its public era and serves as chairman and CEO.

Where is Performance Food Group headquartered?
PFG is headquartered in the Richmond, Virginia area, in Goochland County. The company operates 155 distribution centers across North America but keeps its corporate base in the Richmond region where predecessor Pocahontas Foods was founded.

How many brands does Performance Food Group own?
PFG operates a small set of distribution brands: Performance Foodservice, Core-Mark, Vistar, Cheney Brothers, Reinhart, and José Santiago, plus private-label product lines like West Creek. It distributes other manufacturers' food brands rather than owning consumer-facing brands itself.

Who owns Performance Food Group?
PFG is owned by public shareholders with no controlling owner. Major institutional holders include Vanguard, BlackRock, and State Street. Chairman and CEO George Holm leads the company.

  • Founded: 2002
  • Headquarters: Richmond, Virginia, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: PFGC
  • Revenue: $63.3 billion (FY2025, ended June 28, 2025)
  • Employees: Approximately 43,000

Visit Performance Food Group Company website

View full company profile for Performance Food Group Company

Where Is Performance Foodservice Made / Based?

  • Headquarters: Richmond, Virginia, USA

Performance Foodservice Categories & Tags

Foodservice DistributionRestaurant SupplyWholesale FoodBroadline Distributor

Performance Foodservice Ownership: Pros & Cons

Advantages

  • +Backed by the third-largest U.S. foodservice distributor and its procurement scale
  • +National distribution density with regional brand flexibility
  • +Private-label portfolio adds margin and customer stickiness
  • +Acquisition pipeline continually expands territory
  • +Strong position with independent restaurants, a loyal niche

Considerations

  • -Commodity distribution margins leave limited pricing room
  • -Acquired brands require integration and can dilute the master identity
  • -Food cost inflation directly squeezes customer budgets
  • -Driver and warehouse labor markets are structurally tight
  • -Customer base is exposed to restaurant industry downturns

Frequently Asked Questions About Performance Foodservice

Sources & Further Reading

  • Performance Foodservice Official Website,
  • Performance Food Group Investor Relations,
  • PFG FY2025 Results Press Release,
  • SEC EDGAR: PFGC Filings,
  • Performance Food Group Official Website,
  • Wikidata: Performance Food Group,

Competitors to Performance Foodservice

No direct competitors found in the same category. This could be because Performance Foodserviceoperates in a unique market segment or we're still building our competitor database.

Independent Alternatives to Performance Foodservice

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CelebrationsFood Beverage

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Celebrations is privately owned, unlike Performance Foodservice which is under a publicly traded parent company.

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snackscrackerscheese
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Cheez-It is privately owned, unlike Performance Foodservice which is under a publicly traded parent company.

CrunchFood Beverage

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Milk chocolate and crisped rice bar introduced by Nestle in 1938, now produced in the United States by Ferrara Candy Company (Ferrero) and globally by Nestle.

chocolateconfectionerycandy
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Crunch is privately owned, unlike Performance Foodservice which is under a publicly traded parent company.

Performance Food Group Company Stock Information

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Last reviewed: September 25, 2026 · Reviewed by Who Brands Editorial Team