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  4. Native Instruments
Native Instruments logo
Music

Who Owns Native Instruments?

Native Instruments is owned by inMusic Brands, Inc., a private American music technology company headquartered in Cumberland, Rhode Island. inMusic acquired the Berlin company out of insolvency proceedings, with the transaction completing June 30, 2026. The brand covers Kontakt, Komplete, Maschine, Traktor, and related production tools.

Parent Company

inMusic Brands, Inc.

Founded

1996

Status

Private

Headquarters

Berlin, Berlin, Germany

GlobalOfficial Website

Who Owns Native Instruments?

  • Parent Company: inMusic Brands, Inc.
  • Ownership Type: Subsidiary
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
Native InstrumentsinMusic Brands, Inc.Subsidiary

Where to Buy

Disclosure: We may earn commission from purchases
AmazonNative Instruments on Amazon

History of Native Instruments

  • Founded: 1996
  • Founders: Stephan Schmitt, Volker Hinz

Native Instruments was founded in Berlin in 1996 by Stephan Schmitt and Volker Hinz. Its first product, Generator, evolved into Reaktor, the modular synthesis environment that established the company's reputation for deep, software-first instruments. Through the late 1990s and 2000s it built the catalog that defined modern music production software.

The landmark products came steadily. Traktor arrived in 2000 for digital DJing, Kontakt in 2002 became the industry-standard sampling platform, Guitar Rig followed for amp modeling, and Massive in 2007 became a defining wavetable synthesizer. Maschine, launched in 2009, married software to a hardware groovebox and opened a production hardware line. The Komplete bundle packaged the instruments and effects into an all-in-one suite, and the NKS standard let third-party developers integrate with the ecosystem.

The private equity era began in 2021, when Francisco Partners took a majority stake and merged Native Instruments with iZotope under a group named Soundwide in 2022, also acquiring Plugin Alliance and Brainworx. In June 2023 the group was renamed Native Instruments, absorbing the sister brands under the flagship name. Layoffs through 2023 and 2024 cut staff significantly.

The structure collapsed in January 2026, when the group's key German companies filed for preliminary insolvency in Berlin after a planned takeover by private credit lenders fell through. Administrator Torsten Martini ran a structured sale process in which inMusic won the core business, Boris FX took iZotope, and Dirk Ulrich reacquired Plugin Alliance and Brainworx. inMusic's purchase completed June 30, 2026, leaving the Native Instruments brand inside inMusic as owner of Kontakt, Komplete, Maschine, and Traktor.

About inMusic Brands, Inc.

What is inMusic?

inMusic Brands, Inc. is a private American music technology company headquartered in Cumberland, Rhode Island. It owns a family of brands including Akai Professional, Numark, Denon DJ, Rane, Alesis, M-Audio, Moog, and Native Instruments, covering DJ gear, instruments, pro audio, and music software.

Is inMusic publicly traded?

No. inMusic is private and controlled by founder and CEO Jack O'Donnell. It does not publish financial statements, though revenue is privately estimated around $400 million and it employs roughly 430 people globally.

When was inMusic founded?

The inMusic corporate identity was established in 2012, but the business traces to Jack O'Donnell's 1992 acquisition of Numark Electronics. The portfolio grew steadily through acquisitions before being consolidated under the inMusic name.

Who owns inMusic?

Jack O'Donnell founded, owns, and runs inMusic as CEO. There are no private equity shareholders or outside controlling investors. All acquisitions, including Moog in 2023 and Native Instruments in 2026, were privately financed and negotiated.

What is inMusic's market position?

inMusic is one of the largest music technology companies globally. It leads in DJ hardware volume through Numark and Denon DJ, owns iconic synthesizer maker Moog, and in 2026 acquired Native Instruments to become a dominant force in music production software as well.

Does inMusic own Native Instruments and Moog?

Yes. inMusic acquired Moog Music in June 2023 and completed the acquisition of the core Native Instruments business on June 30, 2026. The former group's other assets were split off: iZotope went to Boris FX, and Plugin Alliance and Brainworx were reacquired by founder Dirk Ulrich's RCKFRC group.

  • Founded: 2012
  • Headquarters: Cumberland, Rhode Island, United States
  • Company Type: Privately Held
  • Revenue: Estimated $400 million (private, not disclosed)
  • Employees: Approximately 430

Visit inMusic Brands, Inc. website

View full company profile for inMusic Brands, Inc.

Where Is Native Instruments Made / Based?

  • Headquarters: Berlin, Berlin, Germany

Native Instruments Categories & Tags

Music SoftwareVstDawKontaktMaschineTraktor

Native Instruments Recalls & Controversies

The brand's controversies are corporate rather than product safety. The 2023 through 2024 layoffs under the Soundwide/Francisco Partners structure drew criticism for cutting deep into product teams, and the January 2026 insolvency filing created acute uncertainty for license holders, subscribers, and the third-party developers who build on Kontakt and NKS.

The acquisition split also produced friction. iZotope's move to Boris FX separated products that had been bundled and integrated, and Plugin Alliance and Brainworx's return to founder Dirk Ulrich left users navigating three separate new owners for tools that had been marketed as one family. inMusic has committed to continuity, but the transition period remains the brand's main reputational risk.

Brands Owned by inMusic Brands, Inc.

inMusicMusic

inMusic

Owned by inMusic Brands, Inc.

American music technology brand family spanning DJ gear, instruments, pro audio and music software including Akai, Numark, Denon DJ, Moog and Native Instruments.

music-technologydj-equipmentvst
View all brands owned by inMusic Brands, Inc.

Native Instruments Ownership: Pros & Cons

Advantages

  • +inMusic provides scale, manufacturing, and distribution infrastructure
  • +Acquisition resolved insolvency and stabilized the brand
  • +Commitment to keep products, services, and support running
  • +Hardware-plus-software combination offers integration potential
  • +Berlin base and product teams largely retained

Considerations

  • -inMusic's history includes abandoned acquired software lines
  • -Group was split, separating iZotope, Plugin Alliance, and Brainworx
  • -Users face uncertainty over roadmaps and subscription continuity
  • -Integration of the largest music software catalog is complex
  • -Legacy obligations from the insolvency period require careful handling

Frequently Asked Questions About Native Instruments

Sources & Further Reading

  • Native Instruments official site:
  • inMusic and Native Instruments announcement:
  • GÖRG sale completion release:
  • Boris FX iZotope acquisition:
  • Plugin Alliance founder letter:
  • Native Instruments Wikipedia entry:

Competitors to Native Instruments

No direct competitors found in the same category. This could be because Native Instrumentsoperates in a unique market segment or we're still building our competitor database.

Independent Alternatives to Native Instruments

Looking for brands with different ownership structures? These similar brands are not owned by inMusic Brands, Inc., giving you alternative choices that support different corporate structures.

Epidemic SoundMusic

Epidemic Sound

Owned by Epidemic Sound Group AB

Swedish soundtracking platform providing subscription access to an owned catalog of royalty-free music and sound effects for creators and brands.

music-licensingroyalty-freecreator-economy
Privately Owned

Epidemic Sound operates independently without a large parent corporation.

300 EntertainmentMusic

300 Entertainment

Owned by Warner Music Group

American record-label brand owned by Warner Music Group and operated within Atlantic Music Group.

record-labelhip-hopmusic-publishing
Publicly Traded

300 Entertainment is owned by Warner Music Group, a public company, a different structure than Native Instruments's parent.

Apple MusicMusic

Apple Music

Owned by Apple Inc.

American music and video streaming service developed and operated by Apple Inc.

music-streamingstreamingaudio
Publicly Traded

Apple Music is owned by Apple Inc., a public company, a different structure than Native Instruments's parent.

Cash Money RecordsMusic

Cash Money Records

Owned by Universal Music Group

Influential Southern hip-hop record label founded in 1991 in New Orleans by Bryan "Birdman" Williams and Ronald "Slim" Williams, with distribution through Republic Records (Universal Music Group).

record-labelhip-hopmusic
Publicly Traded

Cash Money Records is owned by Universal Music Group, a public company, a different structure than Native Instruments's parent.

Fueled By RamenMusic

Fueled By Ramen

Owned by Warner Music Group

American record label founded in 1996 by John Janick and Vinnie Fiorello, home to Fall Out Boy, Paramore, Panic! at the Disco, and Twenty One Pilots. Owned by Warner Music Group.

record-labelalternative-rockpop-punk
Publicly Traded

Fueled By Ramen is owned by Warner Music Group, a public company, a different structure than Native Instruments's parent.

Mercury RecordsMusic

Mercury Records

Owned by Universal Music Group

American record label founded in 1945, now owned by Universal Music Group (AMS: UMG). Specializing in rock, pop, and country music. Headquartered in New York City.

record-labelmusicrock
Publicly Traded

Mercury Records is owned by Universal Music Group, a public company, a different structure than Native Instruments's parent.

Jobs at inMusic Brands, Inc.

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Last reviewed: October 1, 2026 · Reviewed by Who Brands Editorial Team