
Nasdaq is the flagship brand of Nasdaq, Inc., a publicly traded financial technology and exchange operator listed on its own stock exchange under ticker NDAQ. The company launched the Nasdaq Stock Market in 1971 as the world's first electronic stock market and is headquartered in New York City. It reported net revenue of $5.2 billion for fiscal year 2025.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Nasdaq | Nasdaq, Inc. | Brand division |
The Nasdaq Stock Market began trading on February 8, 1971, created by the National Association of Securities Dealers as the world's first electronic quotation system for securities. Rather than a trading floor, it linked market makers by computer and telephone, displaying bid and ask prices for over-the-counter stocks. The acronym originally stood for National Association of Securities Dealers Automated Quotations.
Through the 1980s and 1990s Nasdaq attracted technology companies that found the New York Stock Exchange's listing requirements and auction model less hospitable. Microsoft listed in 1986, Apple in 1980, and Intel in 1971. The dot-com boom made the Nasdaq Composite the defining index of the era, peaking above 5,000 in March 2000 before the crash erased nearly 80 percent of its value by 2002.
Nasdaq demutualized beginning in 2000, selling shares to become a for-profit public company and listing on its own exchange. Acquisitions built its scale: it bought the Philadelphia and Boston exchanges, acquired electronic trading platform Inet in 2005, and merged with Nordic exchange operator OMX in a 2008 deal valued at roughly $3.7 billion that created NASDAQ OMX. The company rebranded to Nasdaq, Inc. in 2015.
The following decade repositioned the company from exchange operator to financial technology vendor. It bought market surveillance and compliance software firms, paid approximately $2.75 billion for anti-financial-crime provider Verafin in 2021, and completed its largest deal in 2023 with the roughly $10.5 billion acquisition of Adenza, a risk management and regulatory software company. A 2023 reorganization grouped the business into three divisions: Market Services, Capital Access Platforms, and Financial Technology.
Fiscal 2025 was a record year. Net revenue reached $5.249 billion, up 13 percent, with GAAP net income of $1.788 billion and diluted EPS of $3.09. Solutions revenue surpassed $4 billion for the first time, and the company recorded a record $1.2 trillion in listing transfers onto its exchanges.
What does Nasdaq, Inc. own?
The company owns the Nasdaq Stock Market and related U.S. exchanges, the Nasdaq Nordic and Baltic exchange groups, the Nasdaq index franchise, the Verafin and Adenza software businesses, and Nasdaq Private Market. It operates technology used by more than 130 external market operators.
Is Nasdaq publicly traded?
Yes. Nasdaq, Inc. trades on its own exchange under ticker NDAQ and is a member of the S&P 500. It demutualized from the National Association of Securities Dealers through share sales beginning in 2000.
Who founded Nasdaq?
The exchange was created by the National Association of Securities Dealers, the broker-dealer self-regulator, rather than individual founders. Gordon Macklin, NASD's president, is most associated with its 1971 launch.
Where is Nasdaq headquartered?
The company is headquartered at 151 West 42nd Street in New York City, the Times Square tower with the cylindrical Nasdaq video display. Trading infrastructure runs from data centers elsewhere.
How many brands does Nasdaq own?
It operates one master brand across roughly a dozen markets and business lines: the U.S. and European exchanges, Nasdaq Indexes, Verafin, Adenza, and Nasdaq Private Market.
Who owns Nasdaq?
Public shareholders own the company. Institutional investors including Vanguard and BlackRock hold the largest stakes. There is no controlling owner or government stake.
How does Nasdaq make money?
Revenue comes from trading and clearing fees (net of rebates), listings fees, index licensing, market data sales, and software subscriptions for anti-financial-crime and regulatory technology. Recurring software and subscription revenue now exceeds half the total.
Nasdaq's operational history includes several high-profile technical and regulatory events. The 2012 Facebook IPO malfunction, in which exchange systems failed to properly confirm orders on opening day, produced a $10 million SEC fine in 2013, then the largest penalty ever imposed on an exchange, plus tens of millions in member compensation.
In 2018 the U.S. Justice Department and CFTC resolved long-running matters involving exchange competitors broadly, while Nasdaq itself paid a $5.7 million SEC penalty in 2021 over fee rebate violations. The company also settled with the SEC in 2015 for $11 million over its handling of a Chinese company's listing.
The exchange's market structure role attracts ongoing regulatory debate over exchange fees, market data pricing, and order-routing economics. Nasdaq's 2021 board diversity listing rule, approved by the SEC, was struck down by the Fifth Circuit Court of Appeals in December 2024, ending a contested corporate governance initiative.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Bloomberg | USA | 1981 | Mass market | Global | All Genders | |
| Morgan Stanley | USA (Morgan Stanley) | 1982 | Market leader | United states | All-consumers |
Finance FintechOwned by Bloomberg L.P.
Industry-standard financial data and analytics platform used by approximately 325,000 subscribers at banks, hedge funds, and institutional investors worldwide.
Finance FintechOwned by Morgan Stanley
Morgan Stanley's digital retail brokerage brand, acquired in 2020 for approximately $13 billion, offering self-directed investing, trading, and banking to millions of clients.
Market Positioning: Nasdaq competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Nasdaq, Inc., giving you alternative choices that support different corporate structures.
Finance FintechOwned by Bloomberg L.P.
Industry-standard financial data and analytics platform used by approximately 325,000 subscribers at banks, hedge funds, and institutional investors worldwide.
Bloomberg Terminal is privately owned, unlike Nasdaq which is under a publicly traded parent company.
Finance FintechOwned by Deloitte LLP
Deloitte is the professional services brand of Deloitte LLP, the largest of the Big Four firms, generating $35.7 billion in US revenue in fiscal 2025.
Deloitte is privately owned, unlike Nasdaq which is under a publicly traded parent company.
Finance FintechOwned by Empower
Empower Personal Wealth is the wealth management brand of Empower, built on the 2020 acquisition of fintech pioneer Personal Capital and administering more than $100 billion.
Empower Personal Wealth is privately owned, unlike Nasdaq which is under a publicly traded parent company.
Finance FintechOwned by Pacific Investment Management Company LLC
Newport Beach fixed income investment manager founded in 1971, operating as an autonomous subsidiary of Allianz SE with $2.29 trillion in assets.
PIMCO is privately owned, unlike Nasdaq which is under a publicly traded parent company.
Finance FintechOwned by Starwood Capital Group
Non-traded perpetual-life NAV REIT sponsored by Starwood Capital Group, formed in 2017 to invest in stabilized income-producing real estate for individual investors.
Starwood Real Estate Income Trust (SREIT) is privately owned, unlike Nasdaq which is under a publicly traded parent company.
Finance FintechOwned by Vista Equity Partners
The private investment brand behind more than 85 enterprise software companies, founded by Robert F. Smith with $103 billion under management.
Vista Equity Partners is privately owned, unlike Nasdaq which is under a publicly traded parent company.
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