Morgan Stanley was founded on September 16, 1935, by Henry S. Morgan and Harold Stanley. The firm was established in the wake of the Glass-Steagall Act of 1933, which required commercial banks to separate their investment banking operations. Henry S. Morgan was the grandson of J.P. Morgan, and the new firm was created to continue the securities underwriting and advisory business that had been conducted within J.P. Morgan & Co.
In its early years, Morgan Stanley focused exclusively on securities underwriting for major corporations, establishing a reputation for handling the largest and most prestigious transactions. The firm underwrote major bond and equity offerings for corporations including General Motors, U.S. Steel, and AT&T, building relationships with the largest American companies.
Morgan Stanley remained a private partnership for decades, maintaining an exclusive focus on institutional clients and large corporations. The firm went public in 1986, becoming a publicly traded corporation and providing capital for expansion.
In 1997, Morgan Stanley merged with Dean Witter, Discover & Co. in a transaction valued at approximately $10 billion. Dean Witter was a major retail brokerage firm with millions of individual investor clients, and the merger gave Morgan Stanley a significant retail distribution network alongside its institutional business. The merged company was initially named Morgan Stanley Dean Witter & Co., later reverting to Morgan Stanley in 2001.
The 2008 financial crisis severely tested Morgan Stanley. The firm faced significant losses from mortgage-related securities and experienced a crisis of confidence in September 2008 when its stock fell sharply amid concerns about its stability. Morgan Stanley received $10 billion in TARP funds from the U.S. government and also received a $9 billion investment from Mitsubishi UFJ Financial Group (MUFG), Japan's largest bank, which stabilized the firm. Morgan Stanley converted to a bank holding company in September 2008.
James Gorman became CEO in January 2010, succeeding John Mack. Gorman's tenure was defined by a strategic pivot toward wealth management and investment management as more stable revenue sources. A key early move was the acquisition of Smith Barney from Citigroup in stages between 2009 and 2012, which gave Morgan Stanley one of the largest wealth management businesses in the United States.
Gorman continued the wealth management expansion with the acquisition of E*TRADE Financial Corporation in 2020 for approximately $13 billion, adding approximately 5.2 million retail brokerage accounts and a digital trading platform. In 2021, Morgan Stanley acquired Eaton Vance, an investment management firm, for approximately $7 billion, adding approximately $500 billion in assets under management.
Ted Pick became CEO in January 2024, succeeding Gorman who became Executive Chairman. Pick, who had previously served as Co-President and head of the Institutional Securities division, led the firm to record revenues in his first year.