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  4. Longman
Longman logo
Education

Who Owns Longman?

Longman is owned by Pearson plc (LSE: PSON), a publicly traded British education company headquartered in London. Founded in 1724 by Thomas Longman in Paternoster Row, London, it is one of the oldest publishing imprints in the world. Pearson acquired Longman in 1968. Today, Longman operates as a Pearson imprint for English language teaching materials and the Longman Dictionary of Contemporary English.

Parent Company

Pearson plc

Acquired

1968

Status

Publicly Traded

Headquarters

London, United Kingdom

Longman Timeline

1724

Longman

Founded by Thomas Longman

Founded
1968
Acquired by Pearson plc

Pearson plc acquired Longman

Acquired
budgetmass marketGlobalOfficial Website

Who Owns Longman?

  • Parent Company: Pearson plc
  • Ownership Type: Wholly owned
  • Acquisition Year: 1968
  • Company Type: Publicly Traded
  • Stock Ticker: LSE: PSON
BrandParent CompanyOwnership Type
LongmanPearson plcWholly owned

History of Longman

  • Founded: 1724
  • Founders: Thomas Longman
  • Acquired by Pearson plc: 1968

Longman's history begins in 1724, when Thomas Longman (1699-1755) purchased the Ship and Black Swan bookshop at Paternoster Row in London from William Taylor, the publisher of Daniel Defoe's Robinson Crusoe. Thomas Longman established the publishing house that would bear his family's name for nearly 250 years, building a reputation for scholarly and educational publishing that would endure through multiple generations of the Longman family.

The Longman family maintained control of the publishing house for over two centuries, passing ownership through successive generations. The company published works by many of the most significant authors of the 18th and 19th centuries, including Samuel Johnson's Dictionary of the English Language (1755), William Wordsworth's Lyrical Ballads (1798, co-published with Joseph Cottle), and Thomas Babington Macaulay's History of England (1848-1861). Longman's association with Johnson's Dictionary established the company's long connection with lexicography that continues today through the Longman Dictionary series.

Throughout the 19th century, Longman expanded its educational publishing activities, recognizing the growing market for school textbooks and educational materials as literacy rates increased and formal education became more widespread. The company developed a strong reputation for producing high-quality educational materials for schools and universities.

In the 20th century, Longman became increasingly focused on English language teaching, recognizing the global demand for materials to help non-native speakers learn English. The company developed course books, dictionaries, and supplementary materials for English language learners at all levels, from young learners to advanced adult students. The Longman Dictionary of Contemporary English, first published in 1978, became one of the most widely used learner's dictionaries in the world and remains a flagship Longman product.

Pearson plc acquired Longman in 1968, bringing the nearly 250-year-old publishing house into a modern multinational education company. At the time of the acquisition, Longman remained primarily under family control, with the Longman family retaining significant influence until 1972. Following the full integration into Pearson, Longman continued to operate as a distinct publishing imprint while benefiting from Pearson's financial resources and distribution capabilities.

Under Pearson's ownership, Longman expanded its English language teaching portfolio significantly, developing new course book series, digital learning platforms, and assessment materials. The Longman brand became particularly prominent in markets with large English language learning populations, including China, where Longman Schools operate as a branded English language education network.

In recent decades, Pearson has reorganized its publishing operations multiple times, consolidating brands and streamlining its portfolio. The Longman brand has been retained as a publishing imprint for ELT materials and the Longman Dictionary series, while other Pearson educational publishing activities have been published under the Pearson name directly. The Longman imprint continues to carry significant brand recognition among English language teachers and learners globally, particularly in markets where Longman course books have been used for decades.

Pearson has invested in digital versions of Longman products, including online versions of the Longman Dictionary of Contemporary English and digital editions of Longman course books. The shift to digital learning has been a significant challenge and opportunity for the Longman brand, as learners increasingly access educational content through digital platforms rather than physical textbooks.

About Pearson plc

Is Pearson plc publicly traded?
Yes, Pearson plc is publicly traded on the London Stock Exchange under the ticker symbol PSON. The company has no controlling shareholder, with ownership distributed among institutional investors including Vanguard Group and BlackRock.

What is Pearson's annual revenue?
For FY2025, Pearson reported sales of GBP 3,577 million, up 4% on an underlying basis from GBP 3,552 million in FY2024. Adjusted operating profit was GBP 614 million, up 6% underlying, with adjusted operating margin of 17.2%. Adjusted EPS was 64.5p, up 4%.

Who is the CEO of Pearson?
Omar Abbosh is the Chief Executive Officer of Pearson plc. He joined Pearson in 2024, succeeding Andy Bird. Abbosh previously held senior roles at Accenture and served as CEO of SolarWinds. Under his leadership, Pearson is scaling AI across its products, building enterprise partnerships, and expanding into fast-growing areas including Early Careers and Enterprise Skilling.

What brands does Pearson own?
Pearson owns Edexcel, Pearson VUE (rebranding as Pearson Professional Assessments), Prentice Hall, Longman, Addison-Wesley, Scott Foresman, Allyn and Bacon, Peachpit Press, Pearson English, and eDynamic Learning (acquired in 2025).

When was Pearson founded?
Pearson was founded in 1844 by Samuel Pearson as S. Pearson and Son, initially operating as a construction and engineering company. The company entered publishing in the 1920s and transformed into an education company through acquisitions in the 1960s through 2000s.

What is Pearson VUE?
Pearson VUE is Pearson's professional testing and certification business, providing computer-based testing services for IT, healthcare, finance, and other professional industries. In late 2025, Pearson VUE announced it would rebrand as Pearson, with its assessment segment identified as Pearson Professional Assessments.

What happened to the Financial Times?
Pearson sold the Financial Times to Nikkei for GBP 844 million in 2015 and its stake in The Economist for GBP 469 million in the same year. These divestitures allowed Pearson to refocus entirely on education.

What is Pearson's 2026 guidance?
For 2026, Pearson guides to mid-single digit underlying sales growth, adjusted operating profit of GBP 640 million to GBP 685 million at FX rates as at the end of 2025, and free cash flow conversion of 90% to 100%. The company reiterated its medium-term guidance for mid-single digit compound annual sales growth.

  • Founded: 1844
  • Headquarters: London, United Kingdom
  • Company Type: Publicly Traded
  • Stock: LSE: PSON
  • Revenue: GBP 3,577 million (FY2025)
  • Employees: ~18,000

Visit Pearson plc website

View full company profile for Pearson plc

Where Is Longman Made / Based?

  • Headquarters: London, United Kingdom

Longman Categories & Tags

English Language TeachingTextbooksEducational PublishingEltLongman Dictionary

Longman Sustainability & Ethics

Longman operates under Pearson plc's comprehensive sustainability framework, which encompasses environmental responsibility, ethical business practices, and social impact initiatives across the education industry. As an educational publishing imprint, Longman's sustainability efforts focus on responsible content development, digital transformation, and ethical educational practices.

Environmental Responsibility: Pearson has committed to achieving net zero emissions across its operations by 2050 and has implemented comprehensive environmental programs including sustainable paper sourcing, energy efficiency improvements in offices and distribution centers, and waste reduction initiatives. Longman's print materials are produced using environmentally responsible paper sourcing practices, and Pearson has increased investment in digital publishing to reduce the environmental impact of physical book production and distribution.

Digital Learning Transformation: Longman has embraced digital publishing to reduce environmental impact while expanding access to educational content. The development of digital versions of Longman Dictionary of Contemporary English, online course materials, and interactive learning platforms supports Pearson's sustainability goals by reducing paper consumption, transportation emissions, and waste associated with physical textbook production and distribution.

Educational Access and Equity: Longman supports Pearson's commitment to educational access and equity through the development of affordable learning materials and support for educational initiatives in underserved communities. The brand's English language teaching materials are designed to be accessible to learners from diverse socioeconomic backgrounds, supporting global efforts to improve English language proficiency and educational opportunities.

Ethical Content Development: Longman maintains comprehensive editorial standards for content accuracy, cultural sensitivity, and educational appropriateness. The imprint's materials are developed with input from educational experts, language specialists, and cultural consultants to ensure that content meets high standards of educational quality and cultural appropriateness for global markets.

Supply Chain Responsibility: Pearson assesses suppliers based on sustainability criteria, including environmental practices, labor standards, and ethical business conduct. Longman's supply chain includes paper manufacturers, printing facilities, and distribution partners who must comply with Pearson's comprehensive supplier code of conduct and sustainability requirements.

Awards & Recognition

Longman has received recognition throughout its nearly 300-year history for publishing excellence, educational innovation, and contributions to English language teaching, though as a publishing imprint, its accolades are primarily focused on educational and publishing industry recognition rather than consumer awards.

Historical Publishing Achievement: Longman's publication of Samuel Johnson's Dictionary of the English Language in 1755 established the company's early reputation for lexicographic excellence and scholarly publishing. This historical achievement contributed to Longman's long-standing association with dictionary publishing that continues today through the Longman Dictionary series.

Educational Publishing Recognition: The Longman Dictionary of Contemporary English, first published in 1978, has received widespread recognition from English language teaching professionals and educational institutions worldwide. The dictionary is considered one of the most authoritative learner's dictionaries available and has been adopted by numerous language schools and educational programs.

Industry Innovation Awards: Longman's development of digital learning platforms and interactive educational content has received recognition from educational technology organizations and publishing industry associations for innovation in digital education and adaptive learning technologies.

Teacher and Student Choice Awards: Longman course books and educational materials have received recognition from English language teaching associations and educational publications for their effectiveness, accessibility, and contribution to student learning outcomes in English language programs worldwide.

Longman Recalls & Controversies

Longman has maintained a relatively clean operational record throughout its nearly 300-year history, with no major recalls or significant controversies that have substantially impacted the brand's reputation or educational publishing operations. The imprint's challenges have primarily been related to market competition and industry transformation rather than ethical or governance issues.

Market Competition Challenges: Like all educational publishers, Longman has faced intense competition from other major ELT publishers including Oxford University Press, Cambridge University Press, and Macmillan Education. This competitive pressure is normal in the educational publishing market and has not resulted in significant controversies.

Digital Transformation Challenges: The shift from physical textbooks to digital learning platforms has presented challenges for traditional educational publishers including Longman. The industry transformation has required significant investment in digital content development and technology platforms, creating financial and operational pressures but not resulting in significant controversies.

Content Appropriateness Discussions: Educational publishers occasionally face discussions about content appropriateness and cultural sensitivity in international markets. Longman has maintained comprehensive editorial standards and cultural review processes to ensure that materials are appropriate for diverse global markets, and no significant controversies have emerged from these standard publishing practices.

Pearson Corporate Challenges: As part of Pearson plc, Longman has been indirectly affected by Pearson's broader business challenges including restructuring initiatives, financial performance pressures, and strategic pivots in response to market changes. These corporate-level challenges have not specifically involved Longman operations or resulted in brand-specific controversies.

Brands Owned by Pearson plc

Addison-WesleyEducation

Addison-Wesley

Owned by Pearson plc

Academic and professional publishing imprint specializing in computer science, mathematics, and STEM education, operating as a division of Pearson plc.

publishingeducationtextbooks
Allyn & BaconEducation

Allyn & Bacon

Owned by Pearson plc

Higher education textbook imprint owned by Pearson plc, specializing in education, psychology, sociology, and social sciences for colleges and universities.

higher-educationtextbookspsychology
EdexcelEducation

Edexcel

Owned by Pearson plc

UK awarding body owned by Pearson plc, offering GCSEs, A Levels, International GCSEs, and BTecs to millions of students.

qualificationsassessmentsuk-education
Pearson EnglishEducation

Pearson English

Owned by Pearson plc

English language learning brand owned by Pearson plc (LSE: PSON). Provides courses, materials, and proficiency testing including PTE Academic and the Mondly language learning app. Heritage traces to Longman, founded in 1724.

english-language-learninglanguage-coursesefl-esl
Pearson VUEEducation

Pearson VUE

Owned by Pearson plc

Computer-based testing and certification company owned by Pearson plc (LSE: PSON). Founded in 1994 as Virtual University Enterprises in Bloomington, Minnesota. Operates nearly 20,000 test centers in over 180 countries, delivering professional certification and licensing exams for IT, healthcare, financial services, and government clients.

professional-testingcertificationsassessments
Prentice HallEducation

Prentice Hall

Owned by Pearson plc

Leading educational publishing brand providing textbooks and learning materials for K-12 and higher education across multiple subjects.

textbookseducational-publishingk-12
View all brands owned by Pearson plc

Longman Ownership: Pros & Cons

Advantages

  • +Longman's nearly 300-year publishing history, dating to Thomas Longman's founding of the imprint in 1724, provides the brand with a level of heritage and recognition that no competitor can replicate, supporting brand loyalty among English language teachers who have used Longman materials throughout their careers
  • +Pearson plc's global distribution network, established relationships with ministries of education and language schools in more than 70 countries, and financial resources provide Longman with market access and investment capacity that an independent publisher of comparable size could not match
  • +The Longman Dictionary of Contemporary English, first published in 1978, is one of the most widely recognized learner's dictionaries in the world, providing the brand with ongoing visibility and revenue from a flagship reference product
  • +The global demand for English language education, driven by English's status as the dominant language of international business and higher education, provides a large and growing market for Longman's ELT materials
  • +Pearson's investment in digital publishing platforms and online learning tools allows Longman materials to be delivered through digital channels, extending the brand's reach to learners who prefer digital content

Considerations

  • -Competition from Oxford University Press, Cambridge University Press, and other major ELT publishers is intense, with all major publishers competing for adoptions by schools, language centers, and ministries of education that periodically review and update their course book selections
  • -The shift from physical textbooks to digital learning platforms has disrupted the traditional ELT publishing model, requiring significant investment in digital content development and platform technology to maintain relevance
  • -Pearson plc's broader financial challenges, including declining revenues in its traditional educational publishing businesses, have led to restructuring and cost reduction initiatives that could affect the investment available for Longman content development and marketing
  • -The Longman brand's visibility has diminished somewhat as Pearson has increasingly published materials under the Pearson name directly, reducing the brand's prominence in some markets
  • -Economic downturns and fluctuations in English language learning enrollment, particularly in markets where language learning is discretionary spending, can reduce demand for Longman materials

Frequently Asked Questions About Longman

Sources & Further Reading

  • Pearson 2025 Annual Report -
  • Pearson 2025 Full Year Results -
  • Pearson plc Investor Relations -
  • Pearson ESG Reporting -
  • Longman Dictionary of Contemporary English -
  • Longman English Language Teaching Materials -
  • Wikipedia: Longman -
  • Wikipedia: Pearson Education -
  • British Library: Longman Publishing History -
  • ELT Journal: English Language Teaching Research -
  • International Publishers Association -

Competitors to Longman

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Prentice HallPrentice HallSister Brand
Pearson Plc
United States
1913
PremiumGlobalAll-ages

Learn More About Competitors

Prentice HallEducation

Prentice Hall

Owned by Pearson plc

Leading educational publishing brand providing textbooks and learning materials for K-12 and higher education across multiple subjects.

textbookseducational-publishingk-12

Competitive Analysis

Market Positioning: Longman competes with 1 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Longman

Looking for brands with different ownership structures? These similar brands are not owned by Pearson plc, giving you alternative choices that support different corporate structures.

Our Own English SchoolEducation

Our Own English School

Owned by GEMS Education

Historic girls' school in Dubai offering Indian curriculum education for students aged 3-18, one of the world's largest single-location girls schools.

girls-schoolprivate-schooldubai
Privately Owned

Our Own English School is privately owned, unlike Longman which is under a publicly traded parent company.

Rosetta StoneEducation

Rosetta Stone

Owned by IXL Learning, Inc.

Language-learning software brand owned by IXL Learning, offering immersive courses across more than 25 languages.

language-learningeducation-softwaresubscription-software
Privately Owned

Rosetta Stone is privately owned, unlike Longman which is under a publicly traded parent company.

ACG EducationEducation

ACG Education

Owned by Inspired Education Group

New Zealand's largest premium private school group, offering co-educational programs for students aged 1 to 18 across multiple campuses. ACG Education has been owned by Inspired Education Group since 2018.

private-schoolnew-zealandpremium-education
Privately Owned

ACG Education is privately owned, unlike Longman which is under a publicly traded parent company.

Alleyn's Regent's ParkEducation

Alleyn's Regent's Park

Owned by Cognita Schools

Premium independent senior school in London offering co-educational education for students aged 11-18, with emphasis on academic excellence and character development.

private-schoolsenior-schoollondon
Privately Owned

Alleyn's Regent's Park is privately owned, unlike Longman which is under a publicly traded parent company.

Australian International School SingaporeEducation

Australian International School Singapore

Owned by Cognita Schools

Premium co-educational international school in Singapore founded in 1981, offering the Australian curriculum for students aged 3 to 18, owned by Cognita Schools.

international-schoolprivate-schoolsingapore
Privately Owned

Australian International School Singapore is privately owned, unlike Longman which is under a publicly traded parent company.

BatutinhasEducation

Batutinhas

Owned by Inspired Education Group

Premium early learning school brand in Brazil offering co-educational education for students aged 1-5, with emphasis on play-based learning and early childhood development.

private-schoolearly-childhoodbrazil
Privately Owned

Batutinhas is privately owned, unlike Longman which is under a publicly traded parent company.

Pearson plc Stock Information

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team