
KnowBe4 is the product brand of KnowBe4, Inc., a cybersecurity company owned by Vista Equity Partners since February 2023. Founded in 2010 by Stu Sjouwerman and headquartered in Clearwater, Florida, the platform serves more than 70,000 organizations with security awareness training, email security, and human risk management software. The company was publicly traded on the NASDAQ until its $4.6 billion take-private.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| KnowBe4 | KnowBe4, Inc. | Wholly owned |
Stu Sjouwerman launched KnowBe4 in 2010 from Clearwater, Florida, after a career in IT security entrepreneurship. The founding insight was that antivirus and firewalls protected machines, but the human clicking the phishing link was the unguarded attack surface.
The original product was simple: simulated phishing emails sent by a company to its own staff. IT teams watched who clicked and assigned training. The approach was cheap, demonstrable, and easy to sell, which produced years of rapid growth through the mid 2010s with minimal outside capital.
A $300 million funding round in 2019 valued the company at $1 billion, and the April 2021 NASDAQ IPO priced near $4 billion. The public tenure lasted less than two years: Vista Equity Partners announced the $4.6 billion take-private in late 2022 and closed in February 2023.
Under Vista the brand expanded from training into human risk management. The 2024 acquisition of UK email security firm Egress added inbound and outbound email protection, and the platform now covers security awareness, email security, real time coaching, and AI agent protection.
What does KnowBe4 do?
KnowBe4 sells security awareness training and human risk management software. Its platform simulates phishing attacks, trains employees, measures organizational human risk, and now includes email security and AI agent protection products.
Is KnowBe4 publicly traded?
No. KnowBe4 traded on the NASDAQ under ticker KNBE from April 2021 until February 2023, when Vista Equity Partners acquired it for approximately $4.6 billion and took it private.
Who owns KnowBe4?
Private equity firm Vista Equity Partners owns KnowBe4. It operates as a Vista portfolio company headquartered in Clearwater, Florida.
Who founded KnowBe4?
Stu Sjouwerman founded KnowBe4 in 2010 in Clearwater, Florida. He served as CEO for 15 years before becoming executive chairman in May 2025.
Where is KnowBe4 headquartered?
KnowBe4 is headquartered in Clearwater, Florida. It has offices and direct operations across more than a dozen countries in North America, Europe, the Middle East, Asia Pacific, and Africa.
What is KnowBe4's revenue?
KnowBe4 does not disclose revenue since going private in 2023. It generated approximately $400 million in 2022, its last public year, and has stated a goal of reaching $1 billion in annual recurring revenue.
KnowBe4 has faced no product recalls or regulatory actions. Its most public incident was self inflicted but instructive: in 2024 the company disclosed it had hired a North Korean IT worker using a stolen identity, a breach of its own screening that it turned into a public case study on the insider threat risks it trains against.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Crowdstrike Holdings | USA | 2011 | Mass market | Global | All Genders | |
| Varonis | USA | 2005 | Premium | Global | All Genders |
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Market Positioning: KnowBe4 competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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