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  1. Home
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  3. Healthcare & Pharmaceuticals
  4. Humana Marketplace (Discontinued)
Humana Marketplace (Discontinued) logo
Healthcare & Pharmaceuticals

Who Owns Humana Marketplace (Discontinued)?

Humana Marketplace was the individual health insurance product line of Humana Inc. (NYSE: HUM), covering Affordable Care Act exchange plans. Humana announced in February 2017 that it would exit the individual commercial market, and it stopped offering marketplace plans effective 2018. Humana has not returned to the ACA marketplace and focuses its insurance business on Medicare Advantage, Medicaid, and employer group coverage.

Parent Company

Humana Inc.

Founded

2014

Status

Publicly Traded

Headquarters

Louisville, Kentucky, USA

Humana Marketplace (Discontinued) Timeline

1961
Humana Inc.

Parent company established in Louisville, Kentucky, USA

Company Founded
2014

Humana Marketplace (Discontinued)

Founded by Humana Inc.

Founded
mid rangediscontinuedUnited Statesall-agesOfficial Website

Who Owns Humana Marketplace (Discontinued)?

  • Parent Company: Humana Inc.
  • Ownership Type: Wholly owned
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: HUM
BrandParent CompanyOwnership Type
Humana Marketplace (Discontinued)Humana Inc.Wholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonHumana Marketplace (Discontinued) on Amazon

History of Humana Marketplace (Discontinued)

  • Founded: 2014
  • Founders: Humana Inc.

Humana entered the Affordable Care Act marketplaces for the 2014 plan year, the first year exchanges opened, selling individual coverage in multiple states. Like many large insurers, it struggled with the individual market's economics: the risk pool skewed older and sicker than projected, risk corridor payments fell far short, and medical losses mounted.

In February 2017, Humana announced it would exit all individual commercial coverage, on- and off-exchange, effective January 1, 2018, citing an "unbalanced risk pool." The exit predated the later market stabilization that produced the 2021 enhanced-subsidy growth wave, meaning Humana missed the recovery that lifted Centene's Ambetter, Oscar Health, and others.

Humana has not re-entered the marketplace. Its individual-market presence today is limited to dental, vision, and supplemental products sold under the Humana Individual Plans umbrella, not comprehensive medical coverage.

About Humana Inc.

What does Humana own?
Humana owns a portfolio of health insurance and healthcare service brands organized under the Humana master brand and the CenterWell service brand. The portfolio includes Humana Medicare (Medicare Advantage plans), Humana Medicaid (managed care in 13 states), Humana Marketplace (ACA exchange plans), Humana Pharmacy (prescription drug services), CenterWell (senior primary care clinics, pharmacy, and home health), Humana Group Plans (employer-sponsored specialty products), and Humana Individual Plans (individual and family coverage).

Is Humana publicly traded?
Yes. Humana Inc. trades on the New York Stock Exchange under ticker symbol HUM. The company has been publicly traded since its corporate restructuring in the 1990s and is a component of major healthcare sector indices. Its market capitalization fluctuates with earnings performance and Medicare Advantage policy developments.

Who founded Humana?
Humana was founded in 1961 by David A. Jones Sr. and Wendell Cherry in Louisville, Kentucky, originally as a nursing home company called Extendicare Inc. The company pivoted to hospital management in the 1970s and then to health insurance in 1993, when it spun off its hospital operations. Jones served as CEO for decades and remained chairman until his retirement.

Where is Humana headquartered?
Humana is headquartered in Louisville, Kentucky, USA. The company has maintained its headquarters in Louisville since its founding in 1961. Humana operates major offices and care delivery facilities across the United States to support its national Medicare Advantage and Medicaid operations.

How many brands does Humana own?
Humana owns 8 major brands and product lines across its health insurance and healthcare services portfolio. These include Humana Medicare, Humana Medicaid, Humana Marketplace, Humana Pharmacy, Humana Healthcare Services, CenterWell, Humana Group Plans, and Humana Individual Plans. The company uses a focused brand strategy rather than a broad multi-brand portfolio.

Who owns Humana?
Humana is publicly owned with shares trading on the NYSE under ticker HUM. Ownership is distributed among institutional investors, mutual funds, and individual shareholders. No single shareholder holds a controlling interest. Major institutional holders include Vanguard Group, BlackRock, and State Street Corporation. The company operates independently without any parent organization.

What is Humana's revenue?
Humana reported FY2025 revenue of $129.7 billion, up from $117.8 billion in FY2024. For FY2026, the company guided to total revenue of at least $160 billion. The Insurance segment generated $124.6 billion in FY2025 revenue, representing 96.3% of consolidated premiums and services revenue. The company's revenue is heavily concentrated in Medicare Advantage, which accounted for 82.6% of Insurance segment premiums in FY2025.

Is Humana involved in any legal proceedings?
Yes. Humana is appealing a federal court's October 2025 decision rejecting its challenge to CMS Star Ratings methodology. The company also faces an ongoing DOJ investigation into Medicare Advantage risk adjustment practices. Additionally, Humana is subject to routine litigation related to claim denials and coverage decisions, which is typical for large health insurers. The company discloses material legal matters in its SEC filings.

  • Founded: 1961
  • Headquarters: Louisville, Kentucky, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: HUM
  • Revenue: $129.7 billion (FY2025)
  • Employees: Approximately 67,000

Visit Humana Inc. website

View full company profile for Humana Inc.

Where Is Humana Marketplace (Discontinued) Made / Based?

  • Headquarters: Louisville, Kentucky, USA

Humana Marketplace (Discontinued) Categories & Tags

Health InsuranceAca MarketplaceDiscontinuedIndividual InsuranceAmerican Brand

Humana Marketplace (Discontinued) Sustainability & Ethics

During its operation, the plans provided ACA-compliant coverage including essential health benefits. The exit was criticized by regulators and consumer advocates for reducing competition in counties where Humana was a major issuer, though similar exits by other carriers were common during the same period.

Awards & Recognition

During its operation, Humana marketplace plans carried standard ACA metal-tier designations and participated in CMS quality rating programs. No brand-specific awards are associated with the discontinued line.

Humana Marketplace (Discontinued) Recalls & Controversies

2017 Exit: The withdrawal from all individual commercial markets left coverage gaps in counties where Humana had been a major or sole issuer, part of the broader insurer-exit wave that prompted state and federal policy responses.

Risk Pool Debate: Humana's "unbalanced risk pool" rationale became a flashpoint in the debate over whether the ACA's risk adjustment and subsidy structure adequately supported insurers serving sicker populations.

Merger Context: The exit occurred during the period of the blocked Aetna-Humana merger (terminated February 2017), making the business restructuring part of a broader strategic reset.

Brands Owned by Humana Inc.

CenterWellHealthcare Pharmaceuticals

CenterWell

Owned by Humana Inc.

Humana's care-delivery brand combining senior primary care clinics, the nation's largest home health operation, and pharmacy services under a unified healthcare platform.

primary-carehome-healthpharmacy
Humana Group PlansHealthcare Pharmaceuticals

Humana Group Plans

Owned by Humana Inc.

Humana's employer group insurance line providing medical, dental, vision, life, and disability coverage to businesses across the United States.

health-insuranceemployer-benefitsgroup-insurance
Humana Healthcare Services (CenterWell Segment)Healthcare Pharmaceuticals

Humana Healthcare Services (CenterWell Segment)

Owned by Humana Inc.

Humana's healthcare delivery division, now operating as the CenterWell segment, combining senior primary care, home health, pharmacy, and related care services.

healthcare-servicesprimary-carehome-health
Humana Individual PlansHealthcare Pharmaceuticals

Humana Individual Plans

Owned by Humana Inc.

Humana's direct-to-consumer insurance line offering dental, vision, hearing, and supplemental health products to individuals outside employer or Medicare coverage.

dental-insurancevision-insurancesupplemental-insurance
Humana Medicaid (Healthy Horizons)Healthcare Pharmaceuticals

Humana Medicaid (Healthy Horizons)

Owned by Humana Inc.

Humana's Medicaid managed care product line operating as Humana Healthy Horizons across 13 states, with Georgia and Texas launches planned and D-SNP growth of 18 percent in 2026.

medicaidmanaged-carehealth-insurance
Humana MedicareHealthcare Pharmaceuticals

Humana Medicare

Owned by Humana Inc.

Humana's Medicare product line, the second-largest Medicare Advantage insurer in the United States, which grew membership about 20 percent in the 2026 annual enrollment period.

medicare-advantagemedicarehealth-insurance
View all brands owned by Humana Inc.

Frequently Asked Questions About Humana Marketplace (Discontinued)

Sources & Further Reading

  • [Humana Plans](
  • [Humana Investor Relations](
  • [Healthcare.gov marketplace information](
  • [Kaiser Family Foundation marketplace research](
  • [NYSE: HUM](

Competitors to Humana Marketplace (Discontinued)

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Ambetter HealthAmbetter Health
Centene
USA
2014
Market leaderUnited statesAll-ages
AetnaAetna
Cvs Health
United States
1853
Mass marketNorth americaAll Genders
Cigna HealthcareCigna Healthcare
Cigna
USA
1982
Mass marketUnited statesAll Genders
Fidelis CareFidelis Care
Centene
USA
1993
Market leaderUnited statesAll-ages
Health NetHealth Net
Centene
USA
1977
Mass marketUnited statesAll-ages
SilverScriptSilverScript
Cvs Health
USA (Aetna Medicare operations)
2006
Market leaderUnited statesSeniors-65-plus

Learn More About Competitors

Ambetter HealthHealthcare Pharmaceuticals

Ambetter Health

Owned by Centene Corporation

Centene Corporation's Affordable Care Act marketplace health insurance brand, launched in 2014 and serving 5.8 million members across 29 states as the largest individual-market issuer.

health-insuranceaca-marketplaceobamacare
AetnaHealthcare Pharmaceuticals

Aetna

Owned by CVS Health Corporation

American managed care and health insurance company offering medical, dental, pharmacy, and behavioral health plans, operating as a subsidiary of CVS Health Corporation.

health-insurancemanaged-carehealthcare
Cigna HealthcareHealthcare Pharmaceuticals

Cigna Healthcare

Owned by The Cigna Group

American health insurance brand providing medical coverage, health plans, and wellness services for individuals, families, and employers through The Cigna Group.

health-insurancemedical-coveragehealth-plans
Fidelis CareHealthcare Pharmaceuticals

Fidelis Care

Owned by Centene Corporation

Centene Corporation's New York State health plan, founded in 1993 by the Catholic bishops of New York and acquired for $3.75 billion in July 2018, serving more than 2.4 million members.

health-insurancemedicaidmedicare
Health NetHealthcare Pharmaceuticals

Health Net

Owned by Centene Corporation

Centene Corporation's California health plan brand, founded in 1977 and acquired for approximately $6.8 billion in 2016, serving about three million members through Medi-Cal, Medicare, marketplace, and commercial plans.

health-insurancemedi-calmedicaid
SilverScriptHealthcare Pharmaceuticals

SilverScript

Owned by CVS Health Corporation

CVS Health's Medicare Part D prescription drug plan brand, launched in 2006 and marketed under Aetna Medicare, one of the largest standalone drug plan issuers in the United States.

medicare-part-dprescription-drug-planhealth-insurance

Competitive Analysis

Market Positioning: Humana Marketplace (Discontinued) competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Humana Marketplace (Discontinued)

Looking for brands with different ownership structures? These similar brands are not owned by Humana Inc., giving you alternative choices that support different corporate structures.

BootsHealthcare Pharmaceuticals

Boots

Owned by Walgreens Boots Alliance

Boots is the UK's leading pharmacy-led health and beauty retailer, founded in 1849, now operating as The Boots Group under Sycamore Partners since August 2025.

pharmacyhealth-beautyuk-retail
Privately Owned

Boots is privately owned, unlike Humana Marketplace (Discontinued) which is under a publicly traded parent company.

Duane ReadeHealthcare Pharmaceuticals

Duane Reade

Owned by Walgreens Boots Alliance

Duane Reade is a New York City drugstore chain owned by Walgreen Co. under Sycamore Partners, operating approximately 90 stores across the five boroughs.

pharmacydrugstorenew-york
Privately Owned

Duane Reade is privately owned, unlike Humana Marketplace (Discontinued) which is under a publicly traded parent company.

Pharmacy DirectHealthcare Pharmaceuticals

Pharmacy Direct

Owned by Chempro Chemists

Australian online pharmacy operated by Chempro Chemists from Molendinar, Queensland. Offers prescription medications, health products, and wellness items through digital platforms and mail-order delivery.

online-pharmacymail-orderdigital-health
Privately Owned

Pharmacy Direct is privately owned, unlike Humana Marketplace (Discontinued) which is under a publicly traded parent company.

TirosintHealthcare Pharmaceuticals

Tirosint

Owned by IBSA Institut Biochimique S.A.

IBSA Institut Biochimique SA's branded levothyroxine softgel capsule (Tirosint) and liquid solution (Tirosint-SOL), FDA approved for hypothyroidism, formulated without dyes, gluten, lactose, alcohol, or sugar, providing an excipient-free alternative to conventional levothyroxine tablets for patients with sensitivities or absorption issues.

levothyroxinehypothyroidismthyroid
Privately Owned

Tirosint is privately owned, unlike Humana Marketplace (Discontinued) which is under a publicly traded parent company.

WalgreensHealthcare Pharmaceuticals

Walgreens

Owned by Walgreens Boots Alliance

Walgreens is the largest U.S. pharmacy retail brand, operating roughly 8,000 stores. It went private in August 2025 under Sycamore Partners as a standalone company.

pharmacydrugstoreretail-pharmacy
Privately Owned

Walgreens is privately owned, unlike Humana Marketplace (Discontinued) which is under a publicly traded parent company.

Bausch + LombHealthcare Pharmaceuticals

Bausch + Lomb

Owned by Bausch + Lomb Corporation

Global eye health company and contact lens manufacturer founded in 1853, known for ULTRA, Biotrue One Day, and INFUSE lens lines. Public on NYSE and TSX under BLCO.

contact-lensesvision-carebausch-lomb
Publicly Traded

Bausch + Lomb operates independently without a large parent corporation.

Humana Inc. Stock Information

Jobs at Humana Inc.

Latest News About Humana Marketplace (Discontinued)

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Last reviewed: September 25, 2026 · Reviewed by Who Brands Editorial Team