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  1. Home
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  4. Ground News
Ground News logo
Media & Entertainment

Who Owns Ground News?

Ground News is owned by Snapwise Inc., a private Canadian company founded by siblings Harleen Kaur and Sukh Singh and based in Kitchener, Ontario. The app launched on April 27, 2018. Snapwise is subscriber-supported and backed by independent individual investors, with no ties to corporate media, big tech, or government funding.

Parent Company

Snapwise Inc.

Founded

2018

Status

Private

Headquarters

Kitchener, Ontario, Canada

Ground News Timeline

2017
Snapwise Inc.

Parent company established in Kitchener, Ontario, Canada

Company Founded
2018

Ground News

Founded by Harleen Kaur, Sukh Singh

Founded
budgetGlobalOfficial Website

Who Owns Ground News?

  • Parent Company: Snapwise Inc.
  • Ownership Type: Wholly owned
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
Ground NewsSnapwise Inc.Wholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonGround News on Amazon

History of Ground News

  • Founded: 2018
  • Founders: Harleen Kaur, Sukh Singh

Ground News began in 2017 in Kitchener, Ontario, inside the University of Waterloo's Velocity startup incubator. Kaur's path ran through aerospace: after NASA she moved to Rolls-Royce, and the contrast between engineering-grade data and the chaotic way people consume news pushed her toward the idea. Singh had already launched a startup through Waterloo's E-co-op program at 19.

The app launched publicly on April 27, 2018. Its central premise was that the same story looks different depending on the outlet's political lean. Ground News aggregates coverage from thousands of publications, rates each source's bias as left, center, or right using independent media monitoring organizations, and shows readers how a story is being framed differently.

Early traction came through product recognition. Apple featured the app in its New and Notable showcase, it reached the top of Product Hunt, and Apple CEO Tim Cook highlighted it during a developer roundtable. Tristan Harris of the Center for Humane Technology publicly recommended it.

The feature set deepened over time. The Blindspot Feed surfaces stories disproportionately covered by only one side of the spectrum. My News Bias tracks a reader's own consumption patterns. Bias, factuality, and ownership data are attached to each source, so users can see who owns an outlet and how reliably it reports.

Growth has been subscription-driven rather than viral. The company has stayed deliberately small, describing itself as a team of media outsiders. Through 2025 and 2026 the product expanded newsletters, podcasts analysis features, and personalization while competitors like AllSides and Ad Fontes Media remained reference sites rather than full aggregation apps.

About Snapwise Inc.

Who owns Snapwise Inc.?

Snapwise is privately owned and controlled by co-founders Harleen Kaur and Sukh Singh, along with a small group of individual investors. No media company, tech platform, or government holds a stake.

Is Snapwise a public company?

No. Snapwise Inc. is privately held with no stock listing. It has never announced IPO plans.

When was Snapwise founded?

The company was founded in 2017 at the University of Waterloo's Velocity incubator in Kitchener, Ontario. Its product Ground News launched publicly on April 27, 2018.

What does Snapwise make?

Snapwise makes Ground News, a news aggregation app and website that shows how outlets across the political spectrum cover the same story, with bias, factuality, and ownership ratings for each source.

Where is Snapwise headquartered?

Snapwise is headquartered at 151 Charles Street West in Kitchener, Ontario, Canada, in the Waterloo Region technology corridor.

How does Snapwise make money?

Snapwise earns revenue from Ground News consumer subscriptions. It sells no advertising and produces no original editorial content.

  • Founded: 2017
  • Headquarters: Kitchener, Ontario, Canada
  • Company Type: Privately Held
  • Employees: Fewer than 50 (estimated)

Visit Snapwise Inc. website

View full company profile for Snapwise Inc.

Where Is Ground News Made / Based?

  • Headquarters: Kitchener, Ontario, Canada

Ground News Categories & Tags

News AggregatorMedia BiasAppSubscriptionJournalism

Ground News Sustainability & Ethics

Ground News's ethics posture is its product: transparency about source bias, factuality, and ownership. The company takes no advertising, which removes the incentive to maximize engagement through outrage.

Independence is the main ethical claim. Snapwise states it has no funding from media companies, big tech, governments, or institutional investors, and is supported by subscribers and individual backers. The board does include Manuel Mattke, an executive associated with Joe Ricketts, the TD Ameritrade founder, which the company discloses rather than hides.

Awards & Recognition

  • Apple "New and Notable" feature: Early App Store editorial placement
  • Product Hunt #1: Top product of the day at launch
  • Apple developer roundtable recognition: Highlighted by CEO Tim Cook
  • Center for Humane Technology recommendation: Endorsed by Tristan Harris as a tool for healthier news consumption

Ground News Ownership: Pros & Cons

Advantages

  • +Founder control and subscriber funding keep incentives aligned with readers
  • +No advertising model removes engagement-maximization pressure
  • +Bias transparency is a genuinely differentiated product in news aggregation
  • +Small independent structure avoids conflicts with the media industry it rates
  • +University incubator origin ties it to credible academic roots

Considerations

  • -Subscription-only model limits scale against free aggregators like Google News
  • -Bias ratings depend on third-party methodology that critics dispute
  • -Small team concentrates key-person risk in the two founders
  • -The market for people willing to pay for bias auditing may be narrow
  • -Dependence on app store distribution adds platform risk

Frequently Asked Questions About Ground News

Sources & Further Reading

  • Ground News official website:
  • Ground News About page:
  • Wikipedia, Ground News:
  • Google Play developer listing, Snapwise Inc.:

Competitors to Ground News

No direct competitors found in the same category. This could be because Ground Newsoperates in a unique market segment or we're still building our competitor database.

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Last reviewed: October 1, 2026 · Reviewed by Who Brands Editorial Team