Who Owns Flippa?
Flippa is owned by Flippa.com Pty Ltd, a privately held Australian company headquartered in Melbourne. Co-founded in 2009 by Mark Harbottle and Matt Mickiewicz, the marketplace connects sellers of websites, e-commerce stores, SaaS businesses, and apps with buyers worldwide. Blake Hutchison is CEO.
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Who Owns Flippa?
- Parent Company: Flippa.com Pty Ltd
- Ownership Type: Brand division
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Flippa | Flippa.com Pty Ltd | Brand division |
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History of Flippa
- Founded: 2009
- Founders: Mark Harbottle, Matt Mickiewicz
Flippa's roots are the SitePoint marketplace. SitePoint, the web development publisher and community founded in Melbourne, ran a small section where members bought and sold websites. Demand outgrew the forum format, and in 2009 Harbottle and Mickiewicz launched Flippa as a dedicated marketplace for digital assets.
The timing was right. The first wave of content sites, affiliate businesses, and e-commerce stores was maturing, and owners had no formal way to sell what they had built. Flippa became the default venue for small online business sales, typically deals between $5,000 and $5 million.
The company expanded its services over the following decade. It acquired Domain Holdings Group in 2015, adding domain brokerage expertise. It introduced verification and assessment services, escrow-style transaction support, legal document tools, and tiered seller packages including a Premium offering for larger deals.
A Series A round led by OneVentures in September 2021 funded product development and international growth, with the US becoming its largest market. In December 2023, Flippa acquired BitsForDigits, a European marketplace for online business acquisitions, extending its reach into the European buyer and seller base.
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As of 2026, the platform reports more than 120,000 registered buyers representing about $1.2 billion in purchasing intent, and roughly $41 million in business value listed for sale each month. It employs about 150 people.
About Flippa.com Pty Ltd
What does Flippa.com Pty Ltd own?
The company owns the Flippa marketplace platform, the Flippa Invest fundraising matching service, and the capabilities acquired with Domain Holdings Group and BitsForDigits. Its brand, buyer network, and listing infrastructure are its core assets.
Is Flippa.com Pty Ltd publicly traded?
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No. The company is privately held in Australia. Its investors include OneVentures, which led a 2021 Series A, and a group of angel investors holding minority stakes.
Who founded Flippa.com Pty Ltd?
Mark Harbottle and Matt Mickiewicz founded the company in 2009. They also co-founded SitePoint and 99designs, and Flippa began as a spin-out of SitePoint's website marketplace.
Where is Flippa.com Pty Ltd headquartered?
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The company is headquartered in Melbourne, Victoria, Australia, in the Cremorne technology district. It is registered under ACN 135 570 713.
How many brands does Flippa.com Pty Ltd own?
The company operates one flagship brand, Flippa, with service lines including Flippa Invest, verification and assessment, and broker packages. Acquired assets Domain Holdings and BitsForDigits are integrated into the platform.
Who owns Flippa.com Pty Ltd?
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The company is owned by its founders and its venture investors, led by OneVentures. Blake Hutchison serves as CEO. There is no parent corporation or controlling external shareholder.
How much business is listed on Flippa?
The company reports approximately $41 million in business value listed for sale each month, with more than 120,000 registered buyers representing about $1.2 billion in purchasing intent.
- Founded: 2009
- Headquarters: Melbourne, Victoria, Australia
- Company Type: Privately Held
- Employees: Approximately 150
Where Is Flippa Made / Based?
- Headquarters: Melbourne, Victoria, Australia
Flippa Categories & Tags
Flippa Recalls & Controversies
Flippa has faced periodic criticism over listing quality. Because the platform is open, it has historically hosted listings with inflated revenue claims, fake traffic, or businesses that decline quickly after sale. The company has responded with verification services, escrow partnerships, and buyer education, but due diligence failures remain a known risk of the platform.
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No regulatory enforcement actions or product recalls apply to the marketplace model. The controversies are transactional rather than corporate: individual deals gone wrong, not company misconduct. As of November 2026 no legal or regulatory sanction against Flippa.com Pty Ltd was on public record.
Flippa Ownership: Pros & Cons
Advantages
- +Largest buyer pool in the small online business sale segment.
- +Liquidity network effect that smaller competitors cannot replicate.
- +Expanded service layer (verification, legal, brokerage) captures more transaction value.
- +Venture backing funds product development without debt pressure.
Considerations
- -Open marketplace model admits variable listing quality.
- -Buyers bear substantial due diligence burden on unvetted listings.
- -Success-fee revenue fluctuates with deal volume and market sentiment.
- -Faces pressure from curated competitors on deal quality at the top end.
Frequently Asked Questions About Flippa
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Sources & Further Reading
Competitors to Flippa
No direct competitors found in the same category. This could be because Flippaoperates in a unique market segment or we're still building our competitor database.
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