Flippa.com Pty Ltd
Private Australian company behind the Flippa marketplace for buying and selling online businesses. Founded in 2009 in Melbourne, venture-backed, about 150 employees.
Company Type
private
Founded
2009
Headquarters
Melbourne, Victoria, Australia
Employees
Approximately 150
Primary Market
Global
About Flippa.com Pty Ltd
What does Flippa.com Pty Ltd own?
The company owns the Flippa marketplace platform, the Flippa Invest fundraising matching service, and the capabilities acquired with Domain Holdings Group and BitsForDigits. Its brand, buyer network, and listing infrastructure are its core assets.
Is Flippa.com Pty Ltd publicly traded?
No. The company is privately held in Australia. Its investors include OneVentures, which led a 2021 Series A, and a group of angel investors holding minority stakes.
Who founded Flippa.com Pty Ltd?
Mark Harbottle and Matt Mickiewicz founded the company in 2009. They also co-founded SitePoint and 99designs, and Flippa began as a spin-out of SitePoint's website marketplace.
Where is Flippa.com Pty Ltd headquartered?
The company is headquartered in Melbourne, Victoria, Australia, in the Cremorne technology district. It is registered under ACN 135 570 713.
How many brands does Flippa.com Pty Ltd own?
The company operates one flagship brand, Flippa, with service lines including Flippa Invest, verification and assessment, and broker packages. Acquired assets Domain Holdings and BitsForDigits are integrated into the platform.
Who owns Flippa.com Pty Ltd?
The company is owned by its founders and its venture investors, led by OneVentures. Blake Hutchison serves as CEO. There is no parent corporation or controlling external shareholder.
How much business is listed on Flippa?
The company reports approximately $41 million in business value listed for sale each month, with more than 120,000 registered buyers representing about $1.2 billion in purchasing intent.
History of Flippa.com Pty Ltd
The company emerged from a feature, not a blank sheet. SitePoint, the web development community founded by Harbottle and Mickiewicz, ran a marketplace section where members traded websites. Activity grew enough that the founders spun it out, registering Flippa.com Pty Ltd in February 2009.
The platform rode the first wave of digital entrepreneurship. Content sites, affiliate businesses, dropshipping stores, and early SaaS products were becoming sellable assets, and Flippa gave the transactions a venue with bidding, escrow support, and a record of comparable sales.
The company built out transaction services over time. The 2015 acquisition of Domain Holdings Group added domain brokerage. Verification and assessment products, legal documentation tools, and tiered packages from Standard through Premium and broker services addressed the due-diligence gap inherent in an open marketplace.
The 2021 Series A led by OneVentures marked the shift from bootstrapped marketplace to funded platform, supporting product development and US expansion. In December 2023 the company acquired BitsForDigits, a European online business acquisition marketplace, strengthening its European presence.
By 2026 the platform reported more than 120,000 registered buyers representing about $1.2 billion in purchasing intent, with roughly $41 million in business value listed monthly and about 500,000 monthly visitors. Under CEO Blake Hutchison, the company has added Flippa Invest for investor-issuer matching and continued refining its verification stack.
Brands Owned by Flippa.com Pty Ltd
Flippa.com Pty Ltd owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Flippa.com Pty Ltd
private · Founded 2009 · Melbourne, Victoria, Australia
1
brands
Flippa.com Pty Ltd Ownership: Pros & Cons
Advantages
- +Largest buyer pool in its segment creates durable network effects.
- +Multiple fee layers monetize each transaction several times.
- +Venture backing enables product investment and acquisitions.
- +Global brand recognition as the default venue for small digital asset sales.
Considerations
- -Open listing model creates quality-control exposure and buyer-trust risk.
- -Revenue depends on deal volume, which fluctuates with market sentiment.
- -Curated competitors take the highest-quality, highest-fee listings.
- -Success-fee income is back-loaded and uneven across periods.
Frequently Asked Questions About Flippa.com Pty Ltd
What does Flippa.com Pty Ltd own?
The company owns the Flippa marketplace platform, the Flippa Invest fundraising matching service, and the capabilities acquired with Domain Holdings Group and BitsForDigits. Its brand, buyer network, and listing infrastructure are its core assets.
Is Flippa.com Pty Ltd publicly traded?
No. The company is privately held in Australia. Its investors include OneVentures, which led a 2021 Series A, and a group of angel investors holding minority stakes.
Who founded Flippa.com Pty Ltd?
Mark Harbottle and Matt Mickiewicz founded the company in 2009. They also co-founded SitePoint and 99designs, and Flippa began as a spin-out of SitePoint's website marketplace.
Where is Flippa.com Pty Ltd headquartered?
The company is headquartered in Melbourne, Victoria, Australia, in the Cremorne technology district. It is registered under ACN 135 570 713.
How many brands does Flippa.com Pty Ltd own?
The company operates one flagship brand, Flippa, with service lines including Flippa Invest, verification and assessment, and broker packages. Acquired assets Domain Holdings and BitsForDigits are integrated into the platform.
Who owns Flippa.com Pty Ltd?
The company is owned by its founders and its venture investors, led by OneVentures. Blake Hutchison serves as CEO. There is no parent corporation or controlling external shareholder.
How much business is listed on Flippa?
The company reports approximately $41 million in business value listed for sale each month, with more than 120,000 registered buyers representing about $1.2 billion in purchasing intent.
Sources & Further Reading
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