Who Owns Driveline Retail Merchandising?

The company dates its operations to 1999. Its modern form came from consolidation: Lake Capital invested in Storecast Merchandising Corporation in 2004, combined it with six other merchandising businesses, and rebranded the result as Driveline Retail in 2007.

The brand's founding pitch was scale plus employment quality. Rather than aggregating independent contractor networks as broker merchandisers did, Driveline employed its field staff as W-2 workers, promising retailers consistent execution and accountability across a national footprint.

The model fit the era. Big-box expansion, category complexity, and retailer labor reductions pushed stores and consumer brands toward outsourced merchandising. Driveline grew into the largest non-broker national merchandising agency, covering an average of roughly 80,000 store locations weekly.

The brand broadened in the 2020s from labor services into technology-enabled work: proprietary task management under the SmartPMX platform, photo verification, retail data collection, LiDAR store mapping, and electronic shelf label installation and management. Services now range from basic audits to full remodels, relocations, and new store setups.