Who Owns Bravia?

Bravia was launched in 2005 as Sony's television brand, initially offering LCD televisions with advanced display technology. The brand was created to provide consumers with high-quality televisions featuring Sony's expertise in display technology and color accuracy. This strategic brand launch demonstrated Sony's exceptional vision in creating a dedicated television brand that could leverage the company's extensive experience in consumer electronics while establishing a distinctive identity in the competitive television market.

In its early years, Bravia televisions established themselves as premium televisions with excellent picture quality and innovative features. The brand gradually expanded to include various models and sizes targeting different market segments from entry-level to premium consumers. This period of market expansion demonstrated Bravia's ability to serve diverse consumer needs while maintaining its premium positioning and commitment to technological excellence across multiple product categories and price points.

Sony's expansion into OLED television technology and the integration of smart TV features has kept Bravia at the forefront of television innovation. The company has continued to develop and release new Bravia television models while maintaining its position as a leading premium television brand globally. This continued innovation demonstrates Bravia's ability to adapt to changing consumer preferences and technological advancements while maintaining its core value proposition of superior picture quality and cutting-edge display technology.