
Better is the consumer brand of Better Home & Finance Holding Company, a publicly traded digital homeownership platform that trades on the Nasdaq under ticker BETR. Founded in 2015 by Vishal Garg and headquartered in New York City, the company originated $4.7 billion in funded loan volume in 2025 through its mortgage, home equity, and Tinman AI platforms.
Parent Company
Founded
2015
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Better | Better Home & Finance Holding Company | Brand division |
Vishal Garg founded Better in 2015 in New York City, initially as a digital mortgage lender aiming to strip commissions, paperwork, and delays out of home lending. The pitch was a fully online mortgage experience: preapproval in minutes, no commissioned loan officers, and a transparent fee structure, against an industry still run on paper and branch networks.
Better grew explosively during the 2020 and 2021 mortgage refinance boom. Revenue climbed from $88 million in 2019 to $837 million in 2020 and $1.18 billion in 2021, as record-low rates drove origination volume. SoftBank's Vision Fund invested $500 million in 2021 at a reported valuation of roughly $6 billion, and the company announced a SPAC merger with Aurora Acquisition Corp. that would value it at $7.7 billion.
The reversal was severe. Rising interest rates gutted the refinance market, revenue collapsed to $361 million in 2022 and $72 million in 2023, and the company cut staff repeatedly. Garg's December 2021 Zoom call firing roughly 900 employees became a viral symbol of corporate missteps and triggered an executive exodus and internal investigations. The SPAC transaction, delayed for two years, finally closed in August 2023 at a valuation far below the original announcement.
The rebuilt company repositioned around B2B and AI. Its Tinman platform, which licenses Better's origination technology to other lenders and distributes mortgage capacity to partners including Credit Karma, grew to represent more than 40 percent of funded volume by late 2025. For full year 2025, the company reported $4.7 billion in funded loan volume and $164.9 million in revenue, up 32 and 52 percent respectively, and targeted adjusted EBITDA breakeven by the third quarter of 2026.
What does Better Home & Finance own?
The company operates digital mortgage lending, home equity products, title insurance, home insurance, and real estate services, all under the unified Better brand on a single platform.
Is Better Home & Finance publicly traded?
Yes. The company trades on the Nasdaq under the ticker BETR, having gone public in August 2023 through a SPAC merger with Aurora Acquisition Corp.
Who founded Better?
Vishal Garg founded the company in 2016 in New York as Better Mortgage, after his own homebuying experience exposed the inefficiencies of the traditional mortgage process. He remains chairman and CEO.
Where is Better headquartered?
Better is headquartered in New York City, operating a distributed workforce model across the United States rather than a branch network.
Is Better the same as Better Mortgage?
Yes. The company began as Better Mortgage, went public as Better Home & Finance Holding Company, and rebranded in 2024. Better is the unified consumer brand; Better Mortgage refers to its first mortgage product.
Who owns Better?
Better is owned by public shareholders. Founder Vishal Garg is the largest individual shareholder and controlling figure. SoftBank and other institutional investors hold major stakes from its venture rounds.
Why did Better's stock decline?
The stock has traded poorly since the SPAC merger amid rising interest rates that crushed mortgage volume, the company's ongoing losses, and reputational damage from management controversies, reflecting the difficult post-boom environment for all mortgage lenders.
Better's defining controversy is the December 2021 mass layoff conducted by Garg over a Zoom call that terminated approximately 900 employees at once. The call drew national attention for its tone and method, triggered executive departures including the resignation of senior leaders, and led to an internal investigation and Garg's temporary leave before he returned as CEO.
The company also faced securities litigation and regulatory scrutiny over the SPAC projections it published in 2021, which forecasted growth the subsequent market collapse made impossible. A former employee lawsuit alleging retaliation added further legal exposure. These matters resolved or continued without a final damaging judgment, but they permanently attached reputational cost to the brand.
Separately, the company's business model carries the standard compliance obligations of a mortgage originator, including fair lending and consumer protection oversight that apply to all nonbank lenders.
No direct competitors found in the same category. This could be because Betteroperates in a unique market segment or we're still building our competitor database.
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