Who Owns Baume and Mercier?

Who controls Richemont?
Richemont is controlled by the Rupert family through Compagnie Financiere Rupert, which holds approximately 51% of voting rights through non-traded Class B shares, despite holding approximately 9% of economic interest. Johann Rupert serves as executive chairman.

What is Richemont's most valuable brand?
Cartier is by far Richemont's most valuable brand, generating an estimated 8 to 9 billion euros in annual revenue and representing approximately 40 to 45% of total group sales. Cartier is consistently ranked among the top five most valuable luxury brands globally.

Does Richemont own Net-a-Porter?
Richemont owns a majority stake in the YOOX Net-a-Porter Group, which operates Net-a-Porter, Mr Porter, YOOX, and The Outnet. YNAP was formed through the 2015 merger of Net-a-Porter (which Richemont had acquired in 2010) and YOOX. As of early 2026, Richemont retains ownership of YNAP and is pursuing a standalone growth strategy for the business.

How does Richemont compare to LVMH?
Richemont reported approximately 20.6 billion euros in revenue for FY2025, compared to LVMH's approximately 84 billion euros. Richemont is concentrated in hard luxury (watches and jewelry), while LVMH is diversified across fashion, wines and spirits, perfumes, retail, and hospitality. In watchmaking and fine jewelry specifically, the two groups are the primary competitors, with Richemont holding leading positions in several prestige watch and jewelry categories.