
Apollo Global Management is the flagship brand of Apollo Global Management, Inc. (NYSE: APO), the alternative asset manager founded in 1990 by Leon Black, Joshua Harris, and Marc Rowan. Headquartered in New York, it manages approximately 900 billion dollars in assets, dominated by its private credit platform and the Athene retirement services business.
Parent Company
Founded
1990
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Apollo Global Management | Apollo Global Management, Inc. | Brand division |
Leon Black, Joshua Harris, and Marc Rowan founded Apollo in 1990 after the collapse of Drexel Burnham Lambert, where Black had run M&A. The firm built its reputation on distressed debt and contrarian buys, most famously buying LyondellBasell debt before its 2009 restructuring produced one of the most profitable private equity trades on record.
The 2009 Athene founding was the structural masterstroke: rather than only managing other people's money, Apollo created a permanent capital base of annuity liabilities to feed its credit platform, a model rivals later scrambled to copy.
Under Rowan, Apollo repositioned from a private equity firm into a credit-dominated asset manager, scaling direct lending, asset-backed finance, and investment-grade private credit. AUM has more than doubled since 2020 to roughly 900 billion dollars, making it one of the two or three largest alternative managers globally.
Is Apollo Global Management publicly traded?
Yes. Apollo Global Management, Inc. trades on the New York Stock Exchange under the ticker APO. The firm converted to a corporation in 2019 and has no dual class share structure, so common stockholders vote proportionally.
Who founded Apollo?
Apollo was founded in 1990 by Leon Black, Joshua Harris, and Marc Rowan, all former investment bankers at Drexel Burnham Lambert. Black resigned in January 2021 following scrutiny of his payments to Jeffrey Epstein, and Rowan has served as CEO since.
Does Apollo own Yahoo?
Yes. Apollo funds acquired Yahoo from Verizon in 2021 for approximately $5 billion. Apollo holds a 90% stake and Verizon retains 10%. Yahoo operates as an independent company under CEO Jim Lanzone.
What is Athene?
Athene is a retirement services company that sells fixed indexed annuities and related products. Apollo co-founded Athene in 2009 and merged with it in January 2022, making Athene its Retirement Services segment. Athene's premiums are invested largely in assets originated by Apollo's credit businesses.
How much does Apollo manage?
Apollo reported approximately $938 billion in assets under management as of December 31, 2025, up 25% year over year. Fee-generating AUM was $709 billion. The firm added $228 billion in inflows and originated $309 billion of assets during 2025.
Does Apollo own ADT?
Apollo funds are ADT's largest shareholder with approximately 40% of outstanding stock. Apollo took ADT private in 2016, returned it to the NYSE in 2018, and reduced its majority position through secondary offerings in 2024, so it no longer controls the company.
The firm's defining reputational episode was founder Leon Black's financial relationship with Jeffrey Epstein, which led to Black's 2021 departure after an outside review confirmed large payments but no involvement in crimes. Apollo has also faced periodic scrutiny over private credit opacity and annuity-sector risk.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Ares Management | USA | 1997 | Market leader | Global | All-ages | |
| Blackrock | USA | 2024 | Market leader | Global | All-ages | |
| Blue Owl Capital | USA | 2021 | Market leader | Global | All-ages | |
| Kkr | USA | 2004 | Market leader | Global | All-ages | |
| Franklin Templeton | USA | 2008 | Mass market | United states | All Genders | |
| Cvc Capital Partners | Luxembourg | 1981 | Mass market | Global | All Genders |
Finance FintechOwned by Ares Management Corporation
Ares Management is the flagship brand of the publicly traded alternative manager that built the world's largest direct lending platform, managing over 600 billion dollars across credit, private equity, and real assets.
Finance FintechOwned by BlackRock Inc.
BlackRock Private Credit is the private debt platform of BlackRock, the world's largest asset manager, scaled up through the 2024 HPS Investment Partners acquisition into a top-tier direct lender.
Finance FintechOwned by Blue Owl Capital Inc.
Blue Owl Capital is the flagship brand of the NYSE-listed alternative manager built around direct lending and GP stakes, managing over 300 billion dollars across credit, real assets, and GP strategic capital.
Finance FintechOwned by KKR & Co. Inc.
KKR Credit is the credit investing brand of KKR & Co., the publicly traded alternatives giant, spanning private credit, direct lending, and asset-backed finance across hundreds of billions in assets.
Finance FintechOwned by Franklin Templeton, Inc.
New York private credit manager founded in 2008 by Tom Gahan, a specialist alternatives manager of Franklin Templeton focused on middle-market lending.
Finance FintechOwned by CVC Capital Partners plc
Global private markets investment brand managing 205 billion euros across private equity, credit, secondaries, and infrastructure funds.
Market Positioning: Apollo Global Management competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Apollo Global Management, Inc., giving you alternative choices that support different corporate structures.
Finance FintechOwned by Ares Management Corporation
Ares Management is the flagship brand of the publicly traded alternative manager that built the world's largest direct lending platform, managing over 600 billion dollars across credit, private equity, and real assets.
Ares Management operates independently without a large parent corporation.
Finance FintechOwned by Blue Owl Capital Inc.
Blue Owl Capital is the flagship brand of the NYSE-listed alternative manager built around direct lending and GP stakes, managing over 300 billion dollars across credit, real assets, and GP strategic capital.
Blue Owl Capital operates independently without a large parent corporation.
Finance FintechOwned by CVC Capital Partners plc
Global private markets investment brand managing 205 billion euros across private equity, credit, secondaries, and infrastructure funds.
CVC Capital Partners is privately owned, unlike Apollo Global Management which is under a publicly traded parent company.
Finance FintechOwned by KKR & Co. Inc.
Flagship brand of KKR & Co. Inc., the global investment firm, covering its private equity, credit, and real assets investment platforms.
KKR operates independently without a large parent corporation.
Finance FintechOwned by Massachusetts Mutual Life Insurance Company (MassMutual)
Global asset management firm headquartered in Charlotte, North Carolina, and subsidiary of MassMutual, managing investments across fixed income, real estate, and private markets.
Barings is privately owned, unlike Apollo Global Management which is under a publicly traded parent company.
Finance FintechOwned by Fidelity Investments
Fidelity Investments' exchange-traded fund family of about 84 US-listed funds holding roughly $186 billion, spanning index, active, and digital asset products.
Fidelity ETFs is privately owned, unlike Apollo Global Management which is under a publicly traded parent company.
Discover popular brands and companies in the Finance & Fintech category and related searches from other users.

Block's buy-now-pay-later brand, offering interest-free installment payments across a global merchant network, acquired in 2022 for $29 billion.

Comprehensive investment management technology platform developed by BlackRock, providing portfolio management, risk analytics, and trading solutions for institutional investors and asset managers.

Global asset management brand majority owned by Equitable Holdings, managing roughly $850 billion in equities, fixed income, and alternatives from Nashville.