Who Brands Blog
Stay informed with the latest articles about brand ownership, corporate structures, and consumer insights.
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Industry Analysis
Beauty Brand Acquisitions: What Changed After the Sale?
When big companies buy indie beauty brands, what actually changes? We examine real cases from CeraVe to Drunk Elephant to find out what happens next.
Who Brands StaffFeb 6, 2026
Beauty BrandsAcquisitionsBrand Ownership
Industry Analysis
Brand Spin-offs: When Companies Sell Off Their Own Brands
From Kenvue to Kellanova, major corporations are spinning off iconic brands into independent companies. Learn why, how it works, and what it means for consumers.
Who Brands StaffFeb 3, 2026
Spin OffsBrand OwnershipCorporate Restructuring
Industry Analysis
The Private Equity Takeover of Consumer Brands
Private equity firms now own thousands of consumer brands. Learn how PE reshapes the products you buy, from beauty to food to retail, and what it means.
Who Brands StaffFeb 2, 2026
Private EquityBrand OwnershipAcquisitions
Industry Analysis
Foreign Ownership of American Brands: A Complete Guide
Many iconic American brands are owned by foreign corporations. From Budweiser to Trader Joe's to Ben & Jerry's, discover which 'American' brands have overseas owners.
Who Brands StaffJan 31, 2026
Foreign OwnershipAmerican BrandsBrand Ownership
Industry Analysis
Why Big Pharma Keeps Buying Smaller Drug Brands
AbbVie spent $63 billion on Allergan. Pfizer spent $43 billion on Seagen. Why do pharmaceutical giants keep acquiring smaller companies? The answer lies in the patent cliff.
Who Brands StaffJan 30, 2026
PharmaceuticalAcquisitionsHealthcare
Industry Analysis
Fast Food Ownership: Who Owns Your Favorite Restaurant?
From McDonald's to KFC to Taco Bell, discover which corporations own the biggest fast food chains and how restaurant ownership shapes what you eat.
Who Brands StaffJan 30, 2026
Fast FoodRestaurant OwnershipBrand Ownership
![The Consolidation of the Beauty Industry [2020-2026]: Who Owns What Now](/_next/image?url=https%3A%2F%2Fimages.unsplash.com%2Fphoto-1522338242992-e1a54906a8da%3Fauto%3Dformat%26fit%3Dcrop%26w%3D1200%26q%3D80&w=1920&q=75)
Industry Analysis
The Consolidation of the Beauty Industry [2020-2026]: Who Owns What Now
The beauty industry has seen more acquisitions in six years than the previous two decades combined. From Estee Lauder to L'Oreal to indie brand buyouts, here is who owns what in beauty.
Who Brands StaffJan 28, 2026
Beauty IndustryConsolidationAcquisitions
Industry Analysis
How D2C Brands Get Acquired: The Predictable Pattern
Direct-to-consumer brands follow a remarkably consistent path from startup to corporate acquisition. Learn the pattern, the prices, and what happens next.
Who Brands StaffJan 22, 2026
Dtc BrandsAcquisitionsDirect To Consumer