Who Brands Blog

Brexit redirected £22B in UK investment to the EU, reshaped fashion wholesale, and complicated British brand ownership. Discover how 10 years of Brexit changed who owns UK brands. Explore our database.

TikTok was forced to split, Huawei was locked out, and Polestar was barred from the US. Discover how US-China trade tensions are reshaping brand ownership — and which brands are caught in the crossfire. Explore our database.

Big Tech spends $230,000+ per day lobbying Washington. Discover how corporate lobbying protects brand portfolios from antitrust action — and why no antitrust bill has reached a floor vote. Explore our database.

Saudi Aramco, EDF, and British Steel are all owned by governments. Discover the world of state-owned brands — from oil giants to national utilities — and why governments take ownership. Explore our database.

From Pfizer's failed Irish inversion to ExxonMobil's Texas move, discover why brands relocate their headquarters for tax and legal reasons — and how it affects their brand portfolios. Explore our database.

The 2026 tariff cycle reshaped supply chains, killed DTC margins, and accelerated nearshoring. Discover how trade wars affect brand ownership — and which brands won and lost. Explore our database.

Amazon-iRobot, Adobe-Figma, PPG-AkzoNobel — regulators have blocked some of the biggest brand acquisitions in history. Discover the famous cases and why they were stopped. Explore our database.

Standard Oil, AT&T, and American Tobacco were all broken up by antitrust regulators. Could Google or Meta be next? Discover the history of forced brand breakups and what they mean for consumers. Explore our database.

From antitrust rulings to tariff wars, government policy determines which brands get acquired, which get blocked, and which stay independent. Our guide explains how policy shapes brand ownership. Explore our database.

LVMH, Unilever, Nestle, P&G, and Berkshire Hathaway own thousands of brands. Discover how these conglomerates structure their portfolios, from luxury to consumer goods. Explore our database.

All-Clad, T-fal, Calphalon, Cuisinart, and Le Creuset are owned by just a few companies. Discover who controls the cookware industry, from Groupe SEB to Newell Brands and beyond. Explore our database.

DeWalt, Milwaukee, Ryobi, Bosch, and Makita are owned by just a few companies. Discover who really makes your power tools, from Stanley Black & Decker to TTI and beyond. Explore our database.