Who Brands Blog
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Industry Analysis
What Happens to a Brand When the Parent Company Goes Bankrupt
When Sears went bankrupt, Craftsman went to Stanley Black & Decker, DieHard went to Advance Auto Parts, and Lands' End was spun off. Here is what happens to brands when their parent company files for bankruptcy.
Who Brands StaffJun 18, 2026
BankruptcyAsset LiquidationSears
Industry Analysis
The Graveyard of Failed Tech Brands
Humane AI Pin, Google Stadia, Amazon Halo, Apple Vision Pro, Meta VR, and OnePlus all failed. From $241M raised to $116M sold for parts. The graveyard of failed tech brands, explained.
Who Brands StaffJun 17, 2026
Tech FailuresHumaneGoogle Stadia
Industry Analysis
Retail Brands That No Longer Exist (And Who Owned Them)
Forever 21, Party City, Joann, Big Lots, and Rite Aid all disappeared in 2025. Over 8,200 stores closed. Here is who owned these retail brands, why they failed, and what remains.
Who Brands StaffJun 16, 2026
RetailDefunct BrandsForever 21
Industry Analysis
Brands That Went Bankrupt But Were Bought and Revived
Polaroid, Toys R Us, Bed Bath & Beyond, and Blockbuster all went bankrupt or disappeared. Then new owners brought them back. Here is how bankrupt brands get revived and who owns them now.
Who Brands StaffJun 14, 2026
BankruptcyBrand RevivalPolaroid
Industry Analysis
The Biggest Company Failures in Brand History
Sears has 5 stores left. Smucker wrote off $3 billion on Hostess. WeWork went from $47 billion to bankruptcy. Quibi burned $1.75 billion in six months. The biggest brand failures in history, explained.
Who Brands StaffJun 13, 2026
Brand FailuresSearsHostess
Industry Analysis
Corporate Graveyards: Brands Killed by Their Parent Companies
Signet killed James Allen. Assa Abloy absorbed Level. Hybe liquidated Supertone. LG axed TIPSY. Welcome to the corporate graveyard where parent companies bury the brands they once bought. Explore our database.
Who Brands StaffJun 12, 2026
Corporate GraveyardKilled BrandsSignet
Industry Analysis
Famous Brands That Disappeared After Acquisition
James Allen, Halifax, OnePlus, Level Home, and Supertone all disappeared after being acquired. Discover the most famous brands killed by their parent companies and why. Explore our database.
Who Brands StaffJun 11, 2026
AcquisitionsDefunct BrandsJames Allen
Industry Analysis
The Most Controversial Acquisitions in Corporate History
From Saudi PIF's $55B EA buyout to Disney's $71B Fox deal to Microsoft's $69B Activision purchase, controversial acquisitions have reshaped industries. Discover which deals backfired and why.
Who Brands StaffJun 8, 2026
AcquisitionsMergersEa
Industry Analysis
Companies That Quietly Dropped Controversial Brands
From Citizens Bank cutting ICE ties to Capgemini selling its ICE-linked subsidiary to Yum! Brands offloading Pizza Hut, companies are quietly dropping controversial brands. Discover why and how.
Who Brands StaffJun 4, 2026
DivestmentControversial BrandsCitizens Bank
Industry Analysis
The Nestle Boycott: Why It's Been Going 40+ Years
The Nestle boycott is the longest-running consumer boycott in history. From infant formula in developing nations to added sugar in African baby food, discover why it still persists in 2026.
Who Brands StaffJun 3, 2026
NestleBoycottInfant Formula
Industry Analysis
The Biggest Corporate Scandals Involving Brand Ownership
From Ben & Jerry's suing Unilever to Kogan's secret clone website, corporate scandals involving brand ownership have reshaped consumer trust. Discover the biggest scandals and what they mean for you.
Who Brands StaffMay 29, 2026
ScandalsCorporate ControversyBrand Ownership
Industry Analysis
Nationalised Brands: When Countries Take Companies Back
British Steel, EDF, and Cameroon's ENEO were all taken back by governments after privatisation failed. Discover the nationalisation-renationalisation cycle — and why countries take brands back. Explore our database.
Who Brands StaffMay 28, 2026
NationalisationRenationalisationGovernment Ownership