Who Brands Blog
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Industry Analysis
When Ethical Brands Get Acquired by Less Ethical Corporations
Burt's Bees is owned by Clorox. Tom's of Maine is owned by Colgate. Ben & Jerry's is owned by Unilever. Discover what happens when ethical brands get acquired by less ethical corporations.
Who Brands StaffJul 17, 2026
AcquisitionsEthical BrandsBurt S Bees
Industry Analysis
The Most Charitable Parent Companies and Their Brand Portfolios
Walmart gave $1.97B. General Mills donated $83M. Clorox ranked #36 most charitable. Discover the most charitable parent companies and the brands in their portfolios.
Who Brands StaffJul 14, 2026
Charitable CompaniesPhilanthropyCorporate Giving
Industry Analysis
Companies That Gave Away Brands for Ethical Reasons
Capgemini sold its ICE-linked subsidiary. Nestle returned Ankerkraut to its founders. Reckitt exited Russia. Discover companies that gave away brands for ethical reasons, and why.
Who Brands StaffJul 13, 2026
DivestitureEthicsEsg
Industry Analysis
Greenwashing: When Brand Sustainability Claims Don't Match the Parent
Unilever investigated for greenwashing. Mondelez called out for deception. Driscoll's sued over PFAS. Discover when brand sustainability claims don't match the parent company, with real 2026 examples.
Who Brands StaffJul 12, 2026
GreenwashingSustainabilityUnilever
Industry Analysis
Brands With the Best Corporate Social Responsibility Records
Which brands actually back up their CSR claims? From General Mills' regenerative agriculture to Walmart's $1.97B in giving, here are the brands with the best corporate social responsibility records.
Who Brands StaffJul 9, 2026
CsrCorporate Social ResponsibilitySustainability
Industry Analysis
The Most Ethical Parent Companies Ranked
Which parent companies actually walk the talk? From Ethisphere's 2026 World's Most Ethical Companies to Newsweek's Most Responsible, here are the most ethical parent companies ranked.
Who Brands StaffJul 8, 2026
Ethical CompaniesEsgEthisphere
Industry Analysis
How Activist Investors Force Companies to Sell Brands
Elliott forced Honeywell to break up. Peltz pushed Unilever to carve out food. Activists forced Smucker to reconsider Hostess. Discover how activist investors force companies to sell brands. Explore our database.
Who Brands StaffJul 4, 2026
Activist InvestorsElliottPershing Square
Industry Analysis
When Brand Acquisitions Make (and Destroy) Stock Value
57% of acquisitions destroy shareholder value. 43% create it. What separates success from failure? Discover when brand acquisitions make and destroy stock value, with real case studies. Explore our database.
Who Brands StaffJul 2, 2026
AcquisitionsStock ValueShareholder Value
Industry Analysis
What Happens to a Brand's Stock Price After an Acquisition
Target stocks jump 20-30% when acquired. Acquirer stocks often fall. Why? Discover what happens to a brand's stock price after an acquisition and what it means for investors. Explore our database.
Who Brands StaffJun 24, 2026
AcquisitionsStock PriceTarget Company
Industry Analysis
Why Some Iconic Brands Just Can't Be Saved
Sears had 2,700 stores and could not be saved. Polaroid went bankrupt and came back. Why do some iconic brands survive while others die? The answer is not what you think.
Who Brands StaffJun 22, 2026
Brand SurvivalSearsPolaroid
Industry Analysis
The Most Expensive Brand Failures of All Time
WeWork lost $47 billion. Quibi burned $1.75 billion in six months. Smucker wrote off $3 billion on Hostess. Meta has lost $70 billion on VR. The most expensive brand failures in history, ranked by money lost.
Who Brands StaffJun 21, 2026
Expensive FailuresWeworkQuibi
Industry Analysis
Brands That Survived Being Sold Multiple Times
Atari was sold five times. Jaguar went from Ford to Tata. Virgin Records went from Branson to EMI to Universal. Some brands survive multiple owners. Here is how they did it and who owns them now.
Who Brands StaffJun 19, 2026
Ownership ChangesAtariJaguar