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Who Brands Blog

Stay informed with the latest articles about brand ownership, corporate structures, and consumer insights.

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Showing 13-15 of 15 posts
Regional Brands That Got Swallowed by Multinationals
Global

Regional Brands That Got Swallowed by Multinationals

La Serenissima is now Arcor/Danone. Innovist is now L'Oreal. Zabka is being bought by Couche-Tard for $8.6B. S Brands is now Wipro. Discover regional brands swallowed by multinationals. Explore our database.

Who Brands StaffSep 26, 2026
GlobalAcquisitionsBrand Ownership
Why Some Global Brands Have Different Names Abroad
Global

Why Some Global Brands Have Different Names Abroad

Lay's is Walkers in the UK. Burger King is Hungry Jack's in Australia. KFC is PFK in Quebec. Mr. Clean is Don Limpio in Spain. Discover why global brands have different names abroad. Explore our database.

Who Brands StaffSep 24, 2026
GlobalInternationalBrand Ownership
Brands That Mean Different Things in Different Countries
Global

Brands That Mean Different Things in Different Countries

Fila is premium in Taipei but budget in Europe. Muller yogurt means indulgence in Italy but health in Germany. Starbucks' Tank Day caused boycotts in Korea. Discover brands that mean different things in different countries. Explore our database.

Who Brands StaffSep 23, 2026
GlobalInternationalBrand Ownership
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