Who Brands Blog

Toys R Us was loaded with $5.3B in debt and went bankrupt. What is an LBO and how does it affect brand ownership? Discover how leveraged buyouts change the brands you buy. Explore our database.

Amazon started in a garage. Google in a dorm. Inditex with one dress shop. Discover how small brands scale from garage to conglomerate with the acquisitions, IPOs, and strategies that built empires. Explore our database.

Olipop went from $200M to $1.85B valuation in 3 years. Skims reached $5B. Discover how venture capital shapes brand ownership and why the brands you buy are increasingly VC-owned. Explore our database.

Rhode sold for $1B in under 3 years. Gruns sold for $1.2B. What makes startup brands attractive to acquirers? Discover how startup brands attract acquisition interest in 2026. Explore our database.

SAMBAZON directed $1.9M into Amazon communities. Alaffia employs 10,000+ in West African cooperatives. Mountain Rose Herbs is independently owned. Discover fair trade brands and the companies behind them. Explore our database.

Ben & Jerry's lost B Corp status after Unilever bought it. Seventh Generation kept theirs. Patagonia created a new ownership model. Discover B Corp brands and who owns them, and why certification matters.

Want to shop ethically? Here's how to find brands owned by ethical parent companies, from B Corp directories to ESG ratings to SEC filings. A step-by-step consumer guide.

If you have a 401(k) or retirement account, you probably own shares of Apple, Nike, Coca-Cola, and Procter & Gamble. Discover how index funds mean you probably already own big brand companies.

From S-1 filings to roadshows to SPAC mergers, discover how companies get listed on a stock exchange. Three paths to going public, explained for brand enthusiasts.

Mars, IKEA, Koch Industries, some of the biggest brand owners in the world aren't on any stock exchange. Discover why some brands stay private and what it means for consumers. Explore our database.

Berkshire Hathaway owns 90+ businesses. P&G owns 60+ brands. What is a conglomerate stock and how does it work? Discover how holding companies create and destroy value. Explore our database.

Burt's Bees is owned by Clorox. Seventh Generation is Unilever. Annie's is General Mills. Here's how to research a parent company before buying their products, from 30-second checks to SEC filings. Explore our database.