Who Brands Blog
Stay informed with the latest articles about brand ownership, corporate structures, and consumer insights.
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Brand Ownership
The Procter & Gamble Portfolio: 65 Brands Under One Roof
P&G makes Tide, Pampers, Gillette, Olay, and 60+ other brands you use every day. But in 2025, the company announced it is cutting 7,000 jobs and exiting some brands. Here is the full picture.
Who Brands StaffJan 20, 2026
Procter And GambleBrand PortfolioConsumer Goods
Brand Ownership
The History of Kraft: Splits, Mergers, and Heinz
From a Chicago cheese business to a global food giant to a planned 2026 breakup, the Kraft brand has been merged, split, and restructured more than almost any consumer brand.
Who Brands StaffJan 20, 2026
KraftHeinzBrand History
Brand Ownership
The 10 Companies That Own Almost Everything You Buy
Just 10 corporations control hundreds of brands you use daily. Discover which parent companies own your favorite products, from Tide to KitKat to Pepsi.
Who Brands StaffJan 20, 2026
Brand OwnershipParent CompaniesConsumer Goods
Brand Ownership
Who Owns TikTok? Inside the ByteDance Ownership Battle That Changed Tech
TikTok's US operations are now majority-owned by American investors including Oracle, Silver Lake, and MGX. ByteDance holds 19.9%. Here is the complete ownership structure and how the deal closed.
Who Brands StaffJan 20, 2026
TiktokBytedanceSocial Media