Who Brands Blog

Spotify has 675+ million users and dominates music streaming. But who actually owns Spotify, how is it structured, and how does its ownership compare to Apple Music and YouTube Music?

Apple has made over 120 acquisitions since 1988. Most were tiny startups you never heard of. But a few transformed the company forever. Here is the complete acquisition story.

Amazon owns far more than an online store. From Whole Foods to MGM to Ring, here is every brand and subsidiary Amazon controls as of 2026.

From Band-Aids to blockbuster drugs, J&J spent a century building one of healthcare's largest empires. Then it split in two. Now Kenvue is being acquired for $48.7 billion.

Two companies control 60% of the global pet food market. From Purina to Pedigree to Blue Buffalo, here is who owns every major pet food brand and why it matters.

The AOL-Time Warner merger was called the worst deal in history. Twenty-five years later, the brands from that merger are scattered across multiple companies. Here is where they all ended up.

Dove is owned by Unilever, acquired in 1957. Discover Unilever's beauty portfolio, acquisition strategy, and what it means for consumers in 2026.

Berkshire Hathaway owns Duracell, GEICO, Dairy Queen, Fruit of the Loom, and dozens more. Here is the complete guide to Warren Buffett's consumer brand portfolio.

Nestlé is the world's largest food company, but most consumers only know a fraction of what it owns. From Nescafe to Purina to Gerber, here is the full scope of Nestlé's brand empire.

Sears was once America's largest retailer. When it collapsed, its iconic brands were scattered across new owners. Here is where Kenmore, Craftsman, and DieHard ended up.

GE was once synonymous with American appliances. Then it sold the entire division to China's Haier for $5.4 billion. Here is the full story of how GE dismantled itself.

Mars just acquired Kellanova for $36 billion. PepsiCo's Frito-Lay dominates salty snacks. Here is who owns every major snack brand in 2026 after the biggest reshuffling in years.