Who Brands Blog
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Brand Ownership
Celebrity-Owned Brands That Got Acquired: From Beats to Honest Company
Dr. Dre sold Beats to Apple for $3 billion. Jessica Alba took Honest Company public. Kylie Jenner sold a majority stake in Kylie Cosmetics. Here is what happens when celebrity brands get acquired.
Who Brands StaffFeb 6, 2026
Celebrity BrandsAcquisitionsBrand Ownership
Brand Ownership
Who Owns Zara, H&M, and Shein? Fast Fashion's Corporate Parents Explained
Fast fashion is a $110 billion industry controlled by a handful of companies. Here is who owns Zara, H&M, Shein, Uniqlo, and every other major fast fashion brand.
Who Brands StaffFeb 6, 2026
Fast FashionFashion IndustryBrand Ownership
Brand Ownership
Crest vs Colgate: The Ownership Story Behind Your Toothpaste
Two toothpaste brands have dominated the oral care market for 70 years. But the companies behind them could not be more different. Here is the full ownership story.
Who Brands StaffFeb 5, 2026
CrestColgateOral Care
Brand Ownership
Who Owns Your Vitamins? The Hidden Corporate Parents Behind Supplement Brands
The supplement industry is worth $60+ billion but most brands are owned by pharma giants and food conglomerates. Here is who owns every major vitamin and supplement brand.
Who Brands StaffFeb 5, 2026
VitaminsSupplementsBrand Ownership
Brand Ownership
The 20 Most Valuable Brand Portfolios in 2026
Which companies own the most valuable collections of consumer brands? From Apple to LVMH to P&G, these are the 20 most valuable brand portfolios ranked by combined brand value.
Who Brands StaffFeb 4, 2026
Brand ValueBrand PortfoliosRankings
Brand Ownership
Unilever vs P&G: A Century of Competition Between Consumer Goods Giants
Two corporations have dominated household and personal care for over 100 years. Compare their brand portfolios, strategies, and what makes each one different.
Who Brands StaffFeb 3, 2026
UnileverProcter And GambleCpg
Brand Ownership
Who Owns Your Favorite Energy Drink? Monster, Red Bull, and Beyond
The energy drink market is worth $100+ billion globally. But just a few companies control most of it. Here is who owns Monster, Red Bull, Celsius, and every other major energy brand.
Who Brands StaffFeb 3, 2026
Energy DrinksBeveragesBrand Ownership
Brand Ownership
Who Owns Your Hotel? Marriott, Hilton, and the Hospitality Brand Ownership Guide
Marriott owns 30+ hotel brands. Hilton owns 22. IHG owns 19. Here is who owns every major hotel brand and why that budget hotel and the luxury resort may share a corporate parent.
Who Brands StaffFeb 3, 2026
HotelsHospitalityBrand Ownership
Brand Ownership
The Microsoft Acquisition Timeline: From Skype to Activision
Microsoft has spent over $200 billion on acquisitions since 2011. From Skype to LinkedIn to Activision Blizzard, trace how Microsoft built its modern empire.
Who Brands StaffFeb 1, 2026
MicrosoftAcquisitionsTechnology
Brand Ownership
What Brands Does Disney Own? The Complete List for 2026
Disney is far more than Mickey Mouse. From Marvel to ESPN to National Geographic, here is every major brand and studio that The Walt Disney Company owns in 2026.
Who Brands StaffFeb 1, 2026
DisneyEntertainmentBrand Ownership
Brand Ownership
Disney's Acquisition Strategy: From Pixar to Fox and Beyond
How Disney spent over $80 billion acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox to build the world's most powerful entertainment empire.
Who Brands StaffFeb 1, 2026
DisneyAcquisitionsEntertainment
Brand Ownership
Who Owns Nike? The Full Ownership Picture Beyond the Swoosh
Nike is the world's largest sportswear company. But who actually owns Nike, what brands does it control, and how does its ownership compare to rivals Adidas and New Balance?
Who Brands StaffJan 29, 2026
NikeSportswearBrand Ownership