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Johnnie Walker, Smirnoff, Absolut, Jack Daniel's, Bacardi, Hennessy. The global spirits shelf is controlled by a small number of conglomerates. Here is the complete ownership map.
Diageo generated $20.25 billion in sales in fiscal 2025. Pernod Ricard generated $12.73 billion. Two companies dominate the global premium spirits market. Here is how their brand portfolios, strategies, and market positions compare.