Posts tagged “Corporate Ownership”

Coachella is owned by a billionaire oil heir. Lollapalooza by Live Nation. Glastonbury by a farmer. Discover the parent companies behind music festival sponsors and who really owns the festivals. Explore our database.

Oracle pays Red Bull $110M/year. HP pays Ferrari $100M/year. Aramco pays Aston Martin $75M/year. Discover Formula 1 sponsor brands and who owns them, the corporate parents behind the grid. Explore our database.

SoFi pays $625M to put its name on a stadium it doesn't own. MetLife pays $17M/year. Allegiant pays $25M/year. Discover the brands behind stadium naming rights and who really owns the venues. Explore our database.

Aramco spent $1.3B on sports sponsorships. Saudi Arabia's PIF owns 98% of it. Five parent companies control 50% of AFL/NRL sponsorships. Discover who really pays for sports sponsorships. Explore our database.

Private equity firms like KKR, Blackstone, and Carlyle own hundreds of consumer brands. Our complete guide explains how PE acquisitions work, what changes after the buyout, and which brands they own. Explore our database.

Stonyfield, Kashi, and Honest Tea all built their identities on independence and values. All three are now owned by large multinationals. Here is why this pattern repeats across categories.

Burt's Bees is owned by Clorox. Honest Tea was owned by Coca-Cola. Annie's is owned by General Mills. Most organic and natural brands are now subsidiaries of major corporations. Here is what that actually means.

KKR owns PetSmart. Apollo owns ADT. Blackstone owned Hilton for 11 years before taking it public at a $14 billion IPO. Here are 20 major consumer brands currently owned by private equity firms and what that means for each one.

Budweiser is Belgian-Brazilian. Purina is Swiss. Firestone is Japanese. Here are 30 brands that feel deeply American but are owned by foreign corporations.

Instagram kept its name. Motorola lost its name under Google but regained it under Lenovo. The decision to retain or retire a brand name after acquisition is one of the most consequential in corporate strategy.

Private equity firms buy brands, restructure them, and sell for multiples of the original price. Here is exactly how the playbook works, with real examples from Reebok to Bumble Bee Foods.

From Dove soap and Hellmann's mayo to PlayStation and Columbia Pictures, these 50 brand pairs share a corporate parent that might surprise you.

Super Bowl LX featured the biggest ad spenders in America. But who actually owns the brands behind the commercials? We traced every major Super Bowl advertiser to its corporate parent.

You think you know who makes your favorite products. But some brand ownership connections are genuinely shocking. Here are the most surprising brand ownerships we have found.

Your favorite brand just got bought by a corporation. Should you panic? Here is what typically changes (and what does not) when brands change hands, based on dozens of real examples.

That organic shampoo, natural deodorant, or clean beauty product might be owned by a multinational conglomerate. Here is who really owns the 'natural' brands on your shelf.

Which companies own the most valuable collections of consumer brands? From Apple to LVMH to P&G, these are the 20 most valuable brand portfolios ranked by combined brand value.

You love the brand. But do you know who owns it? And should you care? Here is why brand ownership matters more than you think, from pricing to ethics to product quality.

Nestlé is the world's largest food company, but most consumers only know a fraction of what it owns. From Nescafe to Purina to Gerber, here is the full scope of Nestlé's brand empire.