Yash Raj Films was founded in 1970 by Yash Chopra, a legendary Indian film director and producer. Yash Chopra established the company to produce and distribute films, leveraging his reputation and creative vision in Indian cinema. The company began as a production house focused on creating quality Hindi films for Indian and international audiences.
Throughout the 1970s and 1980s, Yash Raj Films produced numerous successful films, establishing itself as a major player in Indian cinema. Yash Chopra's directorial vision and the company's commitment to quality filmmaking earned it a reputation for producing blockbuster films. The company expanded into film distribution, controlling the theatrical release and marketing of its productions.
In the 1990s and 2000s, Yash Raj Films continued to produce successful films, adapting to changing audience preferences and technological advancements. The company invested in new talent, modern production techniques, and expanded distribution networks. Yash Raj Films became known for producing films with strong narratives, quality production values, and commercial appeal.
Following Yash Chopra's death in 2002, his son Aditya Chopra took over leadership of the company. Under Aditya's direction, Yash Raj Films expanded into new genres, invested in digital technology, and expanded its international presence. The company began producing films in multiple languages and expanded into digital entertainment platforms.
In recent years, Yash Raj Films has expanded into digital content, producing web series and digital films for streaming platforms. The company has also invested in music production, talent management, and other entertainment ventures, diversifying its business beyond traditional film production.