Wova Labs, Inc.

What does Wova Labs own?

Wova Labs, Inc. owns The Sprouting Company brand, including its patented countertop sprouter, organic seed line, seed subscription service, companion app, and thesproutingcompany.com store. It holds two issued patents on the sprouter design.

Is Wova Labs publicly traded?

No. Wova Labs is a private venture-backed company. Its disclosed investors include Atland Ventures, Impact Assets, and Offline Ventures, and no shares trade on any exchange.

Who founded Wova Labs?

Doug Evans founded the company in 2020, and musician Mike Posner is identified as a co-founder in company materials. Evans is the author of The Sprout Book and has advocated home sprouting for about 30 years.

Where is Wova Labs headquartered?

PitchBook records the company's headquarters as Newton, Massachusetts, United States. Founder Doug Evans works from Wonder Valley, California.

How many brands does Wova Labs own?

One. The Sprouting Company is the company's sole consumer brand, covering hardware, seeds, subscriptions, and the app.

Who owns Wova Labs?

The company is owned by its founders and its venture investors: Atland Ventures, Impact Assets, and Offline Ventures hold minority stakes. The founders retain control after declining the October 2025 Shark Tank offer.

What was the Shark Tank outcome?

Doug Evans pitched the company on Shark Tank Season 17, Episode 4, aired October 22, 2025, at a $10 million valuation. He declined a $500,000 for 15 percent offer from Kevin O'Leary and Daymond John and left without a deal. Reported monthly revenue later passed $1 million.

Doug Evans spent three decades advocating for home sprouting before founding the product company. After serving in the U.S. Army's 82nd Airborne Division, he built businesses in design, juice, and plant-based food, and authored The Sprout Book. The recurring problem he observed was tool failure: people wanted to sprout, but jars and generic equipment produced inconsistent results and discouraged the habit.

Wova Labs was founded in 2020 to fix the equipment. The team prototyped a purpose-built countertop sprouter, iterating on airflow, drainage, and materials, and secured two patents on the design. The resulting product launched alongside organic seed varieties and a subscription model that turned one-time hardware buyers into recurring customers.

Growth was steady until October 2025, when Evans appeared on Shark Tank Season 17, Episode 4. He asked for investment at a $10 million valuation and declined a $500,000 for 15 percent offer from Kevin O'Leary and Daymond John. No deal was made.

The broadcast functioned as free national advertising. Company-reported monthly revenue rose from about $200,000 before airing to more than $1 million by March 2026. Atland Ventures disclosed an investment in the company, alongside earlier backers Impact Assets and Offline Ventures. Through 2026 the store expanded seed varieties and kit bundles, passing 105,000 customers per site messaging.

The product thesis is inherently low-footprint: sprouts grown on a counter displace packaged, transported produce. The company markets organic seeds and third-party-verified sulforaphane content for its flagship broccoli seed.

Independent verification is limited. No B Corp certification, USDA Organic certificate listing, or third-party sustainability audit of the company was found in public databases as of November 2026. The organic claims rest primarily on company and supplier documentation.